MAM

Zoom makes Interbrand's 2020 Best Global Brands list

Amazon, Spotify, Netflix are fastest growers amid global Covid lockdowns

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/10/22/best_global_brands_0.jpg?itok=o5db6Gfq

MUMBAI: With people confined to their homes during the Covid2019 pandemic, social media and communication brands have fared well, according to Interbrand's 2020 Best Global Brands report.

Instagram came in at #19, while YouTube (#30) and Zoom (#100) entered the rankings for the first time. On the flip side, Facebook's value fell by 12 per cent to $35.2bn – although it moved up a place to #13 in the ranking.

Amazon, Microsoft and Spotify have added the most to their brand value in the past year. The e-commerce giant ranked at #2 and increased its brand value by 60 per cent, with a valuation of nearly $201 billion.

Music streaming service Spotify (#70) saw brand value increase by 52 per cent to $8 billion, jumping 22 places in the ranking, while Netflix rose to #41 with a 41 per cent increase to $12 billion. Business models have played a role in this success, with 62 per cent of double-digit risers relying on significant subscription model businesses.

Tesla re-entered the rankings at #40 with a brand value of $12.7 billion, having last appeared in the Best Global Brands table in 2017.

Read more news on Interbrand's Best Global Brands

Apple retained its top spot, growing its value 38 per cent to $323 billion and becoming the first brand to surpass the $300 billion-mark. Microsoft overtook Google (#4) to reach the number three spot. This is the first time the search engine has dropped from the top three.

Meanwhile, Samsung (#5) broke into the top five for the first time ever. The remainder of the Top 10 comprises: Coca-Cola #6 ($56 billion), Toyota #7 ($51 billion), Mercedes-Benz #8 ($49 billion), McDonald’s #9 ($42 billion) and Disney #10 ($40 billion).The top ten brands accounts for 50 per cent of the total table value this year.

 The 2020 Best Global Brands ranking also saw the ‘Covid effect’, with global shop closures causing the brand values of Zara (#35) and H&M (#37) to fall 13 per cent and 14 per cent respectively, with both dropping at least six places in this years’ ranking. After two years as the top growing sector, luxury brands took a hit in 2020, with all but one brand value (Hermes #28) falling between 1-9 per cent.

Other brands and industries have benefited from the ‘Covid effect’, notably logistics which saw an average of 5 per cent growth – UPS (#24), FedEx (#75) and DHL (#81) all saw positive brand valuation growth, as the logistics sector became more central to our lives in lockdown. PayPal (#60), Visa (#45) and Mastercard (#57) have also risen in the rankings – 12, 10 and 5 places respectively. The pandemic led to a sudden shift to electronic as the primary payment method and the swift roll out of programs to support local business during lockdown benefitted these brands, who provide access to capital in times of economic uncertainty.

 “Reports like Interbrand’s Best Global Brands are important for companies to better understand how we're being perceived in consumers’ hearts and minds,” said Mastercard Chief Marketing and Communications Officer Raja Rajamannar. “Especially during these unprecedented times, when consumer behaviours have shifted and trust is more important than ever, these rankings are a way for us to better understand how we can best serve our communities.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/bikano_0.jpg?itok=puEQXy2e
How Bikano successfully shed its traditional mien for a modern positioning

NEW DELHI: Uprooting themselves from the comfort and security of home sweet home in Bikaner to the narrow, bustling galis of Delhi 6, the forerunners of Bikanervala believed in taking measured risks and ensuring that they paid off. It’s probably the reason why they were able to make their street-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/outdoor.jpg?itok=YUlc1U2t
Times OOH acquires media branding rights of Chennai’s billboards

NEW DELHI: Times OOH has acquired exclusive media rights over Chennai’s central and southern billboards. Located in the heart of the city at Chetpet and iconic spots at OMR, these mediums cover some of Chennai’s prime and busiest areas from Chetpet bridge to Perungudi and Sholinganallur toll plazas...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/paytm.jpg?itok=Y5Oj3rF2
Re-imagining online events: Paytm Insider introduces new platform features to enhance the online events experience

Do you remember how magical it was when 10,000 fans sang along with your favourite band live? Or the sweeping excitement of cheering with tens of thousands of fellow cricket fans in the stadium? Or the collective gasp when an unlikely wicket fell? This shared feeling of excitement has not yet been...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/duka.jpg?itok=UdVP_n5L
Dukaan’s tribute to store owners & merchants clock 3 million views in 12-hours

NEW DELHI: In an attempt to honour the role of store owners and merchants in the covid-2019 lockdown and highlight their plight, Dukaan released a heart-touching video campaign, #EkNayiShuruat!, on Diwali. video narrated the tale of a shopkeeper who sells sweets and snacks, lending a brief insight...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/petit.jpg?itok=pcdKNO8s
International mindfulness and meditation app Petit BamBou now available in India

Petit BamBou, the leading freemium, non-religious, mindfulness app in Europe that helps people cultivate a healthy habit for their mental well-being, is now available in India. With 6.4 million users worldwide, Petit BamBou is one of the most downloaded apps in the Health and Fitness category, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/shov.jpg?itok=S0gMsCyv
Kiko TV rebrands as 'assisted shopping' app

MUMBAI: Kiko TV has announced its repositioning from a short format video app to an assisted shopping experience platform, making it India’s first AI-powered video and live commerce platform in the assisted shopping segment.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/9stcaks.jpg?itok=k1z76Mst
9stacks all set to host ‘India’s First ever HEADS UP Poker Championship’ starting 24th Nov 2020

This November, 9stacks, a leading pioneer of online poker, is all set to host the highly anticipated 'Heads Up - Poker Championship'. Heads Up play is considered one of the most strategic forms of play in poker because the game is against the player and not just the cards. In such Heads Up matches...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/airtel.jpg?itok=WGNdscBS
Vedantu & Airtel DTH take quality education to TV screens

NEW DELHI: The DTH arm of Bharti Airtel (Airtel) and ed-tech brand Vedantu have announced a tie-up to enable students across India to access quality education.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/meru-intermiles.jpg?itok=mhE7CiHa
Meru partners with loyalty & rewards programme, InterMiles

Mumbai: Meru Mobility has partnered with loyalty and rewards programme, InterMiles. The tie-up will provide access to a host of Meru services including airport transfers, car rentals and point-to-point transfers on the InterMiles platform.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required