MUMBAI: Wunderman, the leading global digital agency and a WPP company has acquired 2Sales International, an e-commerce consulting agency that supports global brands in building their business on Amazon and other online marketplaces.
2Sales will become part of Wunderman's growing global commerce offering, Wunderman Commerce.
The acquisition further strengthens Wunderman Commerce's Amazon expertise across supply chain, operations and assortment planning, content/search optimisation and promotional management, particularly in European markets where Amazon's market share is growing rapidly, and where their broader consumer influence is becoming increasingly important to clients.
2Sales employs 66 people in Luxembourg, and is a one-stop Amazon solution that utilises automated processes to optimise content generation, sales promotions across eight international Amazon platforms. Clients include ACCO, Columbia, Fiskars and SC Johnson.
Wunderman Commerce global CEO Neil Stewart says, “For brands to win on Amazon requires tools and techniques that come with direct knowledge and expertise, something 2Sales has mastered over the years by working with over 150 brands. We are delighted that they are joining the Wunderman Commerce family, fortifying our Amazon capabilities across EMEA, and supporting our ability to provide multichannel digital commerce services to our brand clients.”
2Sales CEO Helmut Rieder adds, “This is an exciting time for 2Sales as it will enable us to extend our marketplace services and Amazon capabilities to Wunderman Commerce's global client base. Wunderman Commerce has established itself as the go-to agency in defining and delivering digital commerce strategies across all online channels, and we are thrilled to now be a part of it.”