MAM

Wattpad partners Times Bridge to grow presence in India

It will give Wattpad a strategic advantage in expanding its Indian operations

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/13/allen.jpg?itok=oEmMYs9Z

MUMBAI: Wattpad, the global multi-platform entertainment company for original stories, and Times Bridge, the global investments and partnerships arm of The Times Group, have announced a new partnership and strategic investment to grow Wattpad’s presence in India and reach new users.

The partnership will give Wattpad a strategic advantage in expanding its Indian operations. Working with Times Bridge, Wattpad will grow its local community of readers and writers, establish new strategic partnerships and create opportunities for Wattpad Studios to work with local partners to turn Wattpad stories into books, TV shows, films, and digital projects.

Wattpad CEO and co-founder Allen Lau said, “We’re thrilled to work with Times Bridge expand our footprint in the region and create more opportunities for India’s rich literary community to tell their stories, reaching new audiences in India and around the world.”

Times Bridge CEO Rishi Jaitly said, “Times Bridge’s mission is to bring the world’s best ideas to India and share India’s best insights with the world. Wattpad is a bold, proven idea that has changed how audiences around the world create and experience stories. Our investment will advance Wattpad’s mission, and original storytelling, across the Indian subcontinent, unlocking the creativity of many millions along the way. We are delighted to be working with a partner who sees growing creativity, diversity and value across the Indian market.”

The deal follows Wattpad’s recent announcement that Devashish Sharma has joined the company Wattpad’s first country manager for India.

Wattpad country manager for India Devashish Sharma said, “Millions of Indian readers and writers have already found a home Wattpad. Times Bridge and The Times Group have an unmatched media and entertainment portfolio, and connections with some of India’s most respected authors and cultural figures. We’re excited to work together to create new opportunities for Indian storytellers.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/tata.jpg?itok=ONjDK4Pn
AdLift wins Tata AIG General Insurance SEO & Social Media

MUMBAI: Global digital marketing agency, AdLift bags the digital marketing mandate for Tata AIG General Insurance. Securing the account after a multi-agency pitch, AdLift will handle the brand’s digital media duties, including SEO and Social Media management. AdLift will help create a digital-...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/deepak.jpg?itok=UjPeSPDD
Deepak Gupta joins Bombay Shaving Company as chief business officer (offline) & head of operations

MUMBAI: Men’s skincare brand Bombay Shaving Company has further taken a leap to strengthen its brand presence across offline by on-boarding Deepak Gupta as its chief business officer (offline) and head of operations. Bombay Shaving Company has a presence in 8 cities across the country with over 3,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/npci.jpg?itok=HbdLHh4T
NPCI launches UPI awareness campaign in association with payment ecosystem players

MUMBAI: National Payments Corporation of India (NPCI) in association with the payment ecosystem players have co-created an industry campaign “UPI Chalega” to promote UPI as easy, safe, and instant mode of payment. The campaign is aimed to guide users towards the right usage of UPI and help create a...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/globe.jpg?itok=1aLCUFWB
Media Moments wins Creative and Website mandate for Globe Capital, India’s largest clearing house and leading financial service group

MUMBAI: Media Moments, a leading marketing communication consultancy that delivers integrated communications services to some of the best Indian and global companies,  has bagged the mandate for Globe Capital, India’s largest clearing house and leading financial service group. Media Moments, will...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/Godrej_.jpg?itok=Qwx-j47B
Godrej L'Affaire concludes its fourth season with a grand celebration of lifestyle

MUMBAI: Godrej L’Affaire, a curated experiential lifestyle platform by the Godrej Group, concluded its fourth season in Mumbai. More than 1300 people including several prominent personalities attended Godrej L’Affaire.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/Fernando_Angulo.jpg?itok=nly7MPhI
Direct search most important for online discovery of fintech cos: Fernando Angulo of SEMrush

MUMBAI: Social media is being overestimated as a marketing tool, especially for the fintech sector in India, revealed SEMrush head of communications Fernando Angulo during the unveiling of the ‘Top Insights into Fintech Industry of India’ in New Delhi last week.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/mam%27.jpg?itok=sBvAP52H
Marketing modules set to gain importance in 2020

MUMBAI: Over the last decade we’ve witnessed the field of marketing transform in previously unimaginable ways. Much of this transformation has been driven by the breakneck advance of technology, leaving marketers struggling to catch up. But before the profession starts pinning all its woes on these...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/dettol.jpg?itok=qo6Q2CXH
Dettol Toilet Soaps secures top spot in BARC week 6 ratings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 8 February and 14 February 2020, respectively.  The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/trumph.jpg?itok=7PBWiwx3
Namaste Trump: Bobble launches a series of GIFs, and Stickers expressing and celebrating ‘Modi-Trump’ and US – India relations

MUMBAI: India is all geared up to give United States President Donald Trump and his wife Melania a grand welcome. The historic trip is viewed as a step to further strengthen the US-India strategic partnership and highlight the strong and enduring bonds between the American and Indian people. 

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required