MAM
Report on Shemaroo

Vodafone India modernises for IoT-ready future

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/01/Vodafone1.jpg?itok=wW2NeImn

MUMBAI: Internet of Things (IoT), the technology that connects any digital device to your phone, is one of the hottest buzzwords in the technology industry this year. Telecom operator Vodafone India has marked itself as the first brand to undergo this evolution in India by asking consumers to be future ready.

Vodafone has repositioned itself as a modern, contemporary, inspiring and future-fit brand with its new tagline, “The future is exciting, Ready?’’. It is a significant metamorphosis for one of India’s most iconic and loved brands from its earlier 'Power to you' tagline, which was introduced in 2009. This new positioning, part of Vodafone’s global rebranding exercise across 36 countries, is designed to underline Vodafone’s belief in new technologies and digital services playing a positive role in transforming society.

Although the repositioning is a part of its global campaign, Vodafone wants Indian consumers to understand technology by showcasing Indian characters and Indian scenarios in its campaigns. The new visual identity will place greater emphasis on Vodafone’s iconic 'speech mark' logo that will now appear as the central graphical focus overlaid on all marketing and marketing communications collateral in a new 2D design in place of a skeuomorphic 3D approach.

Vodafone India managing director and chief executive officer Sunil Sood said that the telco has marked a 180 per cent growth in SIM cards used for IoT devices in India. Although the numbers are small, the market is still emerging and with government’s smart cities initiative, a lot of IoT solutions would be used, making it an exciting time to reposition itself. Globally, 60 million SIM cards have been sold for IoT solutions.

“India is entering a new exciting era of digital, convergence, big data, IoT, cloud, augmented realities, robotics and AI. The real and virtual worlds are converging at an unprecedented pace to create a bold new future. Our new brand positioning emphasises Vodafone's mission and purpose to help customers and communities adapt, navigate and prosper from the remarkable new trends reshaping the world,” he adds.

The company recently tied up with various smartphone makers like Intex, Micromax, Lava and Nokia to encourage current non-users of 4G to upgrade and use internet. Vodafone India chief operating officer Balesh Sharma mentioned that the company has a well distributed network in India and now wants to make feature phones more affordable in rural India.

The telecom corporation will invest only selectively in print media but its digital spends will increase. “Our media spends will evolve over the next few years and we will invest heavily in digital and social media as that is where the opportunity lies,” he adds.

It remains to be seen whether Vodafone can replicate its success of earlier campaigns, such as its evergreen Zoozoos, into the unknown territory of IoT.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/10/img_10042021_125152_800_x_800_pixel.jpg?itok=cuTzE2Bk
Rahul ‘The Wall’ Dravid’s calm facade cracks in new Cred ad

MUMBAI: How many times have you seen the Indian cricket team’s former captain Rahul Dravid lose his cool and holler at an opponent? Chances are nil. Known for his calm and gentlemanly temperament, both on and off-the-field, ‘The Wall’, as he’s been dubbed for his rock solid Test match innings, has...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/10/img_10042021_114626_800_x_800_pixel.jpg?itok=pmEz9LNP
After Ekatvam, Tanishq highlights India's cultural diversity in new campaign

NEW DELHI: After being brutally trolled for its controversial Ekatvam campaign last year, it would seem that jewellery brand Tanishq has learnt its lesson. Instead of fixating on a particular religious community, the brand is playing up the unity in diversity sentiment in the new brand proposition...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/10/img_10042021_111338_800_x_800_pixel.jpg?itok=Uzt32lPb
Krista Thomas joins InMobi Marketing Cloud as SVP & global head – marketing

NEW DELHI: InMobi has onboarded ad tech veteran Krista Thomas as the senior vice president and global head of marketing for its marketing cloud platform. In her new role, Thomas will utilise over 20 years of experience working in the media and marketing industries to expand the awareness and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/09/img_09042021_134824_800_x_800_pixel.jpg?itok=dathKWZo
Upstox urges us to take the first step towards investing

NEW DELHI: Days after announcing its association with the 2021 edition of the Indian Premier League (IPL), Ratan Tata-backed brokerage firm Upstox has rolled out a new campaign, Start Karke Dekho, that aims to promote better financial participation in the country. By speaking to the fact that...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/09/img_09042021_134031_800_x_800_pixel.jpg?itok=vO388T74
No limit on happiness: Axis Bank plays up moments of little joys

NEW DELHI: Axis Bank has released a multi-film campaign for its cards portfolio. The campaign, conceived by Lowe Lintas Mumbai, focuses on the small moments of joy to promote the bank's credit card offerings. In these series of ad films, Axis Bank has taken an emotion-driven approach, in line with...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/09/photogrid_plus_1617950947967.jpg?itok=UjMGezc-
GroupM India assigns new roles to Vinit Karnik and Karthik Nagarajan

MUMBAI: In a bid to bolster its core leadership, GroupM India has elevated and assigned new responsibilities to GroupM business head - entertainment & sports practice (ESP) Vinit Karnik and Wavemaker India chief content officer Karthik Nagarajan. Karnik will take over the new role of head –...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/09/punjab.jpg?itok=XNW-p4aJ
Bodycare Creations signs on as official partner of Punjab Kings

MUMBAI: In a testimony to the league’s immense popularity with female audiences, Indian innerwear brand Bodycare Creations has signed on as official partner of the Punjab Kings franchise in the upcoming season of the Indian Premier League (IPL) which begins on 9 April.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/09/taj_mahal-tea.jpg?itok=R8cIW0Uf
Slow down with a cup of tea, says Brooke Bond Taj Mahal

MUMBAI: We live in a world that celebrates speed, where keeping busy is how we measure our happiness. We passionately make plans and feel delighted in chasing them. But the truth is, that life’s most rewarding moments aren’t found in grand plans or great adventures. Instead, they are found when we...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/08/gaming.jpg?itok=GeGMnS7j
Gaming revenue surged 20% in 2020, audience more diverse: Essence report

MUMBAI: Last year, the world stayed at home. Outdoor divertissements like live sports and events, and catching a movie at the multiplex were off the table, owing to the Covid2019 pandemic. People had to find new ways to distract themselves from the grim reality; apart from online video streaming,...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required