MAM

×

×

Viacom18 welcomes Peppa Pig & George, largest party with Hamley's

MUMBAI: Viacom18 Consumer Products, the consumer products arm of Viacom18, is all set to welcome the internationally acclaimed character of Peppa Pig and her brother George, to India this July. The show - Peppa Pig, started to air in India on Nick Jr. from December 2016 along with our fast growing video on demand platform Voot and rapidly gained a massive following among tiny tots and their parents in India; following which, Viacom18 is gearing up to enhance the viewer’s experience further by providing an exclusive meet and greet with their favourite characters across Hamley’s outlets in Delhi on 22 July, Chennai on 30 July and Mumbai on 5 August.

The mega launch of the characters will be hosted in association with none other than kid’s leading toy brand- Hamley’s. A never-seen-before ‘Peppa Pig Party’ will be organized and a meet and greet exclusively in Hamley’s stores across four cities. Kids will get to interact with Peppa Pig and George while participating in fun activities such as coloring contests, Peppa maze game, Peppa pong game, and an exciting magic show. An extensive marketing and communication plan has been activated to maximize the reach of the Peppa Pig characters.

Peppa is one of the most celebrated animated characters internationally. British pre-school animated series- Peppa Pig provides for healthy kid’s content like creative lessons and other elementary learnings for kids.

Viacom18 Consumer Products and Integrated Network head Saugato Bhowmik said, “We have previously launched iconic international characters like Dora-the explorer, Spongebob, Teenage Mutant Ninja Turtles, Peanuts and Charlie brown with a wide range of consumer products for kids along with our home-grown beloved characters Motu Patlu. With the launch of Peppa Pig Viacom18 Consumer Products truly establishes itself as the leader in bringing the world’s best licensing programs to India."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/Prateek_Kumar.jpg?itok=6ObZ49Ks
10 marketing trends the banking industry can't ignore

The banking industry is undergoing a massive transformation. Structural, technological data, artificial intelligence and digitisation are changing the dynamics in the world of finance. As a result, marketing in the banking and finance industry has also become more digitised and data-driven. Here...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/disha.jpg?itok=9Tlec5cO
Aurelia rolls out its first ever TVC starring Disha Patani

MUMBAI: Aurelia announces the launch of its brand new TVC, starring Disha Patani. This launch marks Aurelia’s first TV advertising, in the past ten years. Conceptualized by Grey Worldwide, the television commercial embraces the different flavours of the festive season. Targeting women looking for...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/helo.jpg?itok=dfNrggMo
Helo embarks on latest content creator search with the third edition of its ‘Helo Superstar’ campaign

MUMBAI: Helo, India’s leading regional social media platform has launched the third season of ‘Helo Superstar’ campaign. Helo Superstar comes with a promise to discover high-quality original content creators from 10 different categories including entertainment, sports, food, education, to name a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/scoop.jpg?itok=JZDIdJb0
ScoopWhoop Hindi in collaboration with Posterscope celebrates Hindi Diwas by launching The Millennial Varnmala

MUMBAI: Hindi is one of the most celebrated languages in the world. Apart from India, it is also spoken in Fiji, Mauritius, Nepal, South Africa and more, making it the second highest spoken language in the world. To celebrate Hindi Diwas, ScoopWhoop Hindi, one of India’s leading online platforms...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/del.jpg?itok=Yl6JL-uU
It ‘Can’t Get More Italian’ than Del Monte’s latest TVC campaign

MUMBAI: Del Monte, a leading brand known for its premium and high quality food products, is launching a new communication campaign focused on its range of gourmet Italian offerings – Olive oil, Dried Pasta & Pasta Sauces, Table Olives - with the tagline ‘Can’t Get More Italian’.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/hero.jpg?itok=SRqNypvy
L&K Saatchi & Saatchi launches Hero’s premium range platform with new brand campaign #TomorrowCantWait

MUMBAI: L&K Saatchi & Saatchi, which had launched the new Hero MotoCorp with the epic “Hum mein hai Hero” campaign in 2011 has created another milestone campaign for the highly anticipated portfolio of premium bikes and scooters with a new brand idea “Tomorrow Can’t Wait”.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/oppo.jpg?itok=39FyOa2t
OPPO ropes in famous youth icons - Ranbir Kapoor, Katrina Kaif and Badshah for its Reno Series Campaign

MUMBAI: Adding to its already rich creative spirit of Reno Series, OPPO India today announced leading Bollywood actor Ranbir Kapoor as the “Brand Icon” for its Reno series. OPPO India also roped in Katrina Kaif and Badshah as the ‘Brand Friends’ for its creatively designed Reno series.  With these...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/mom_0.jpg?itok=PDkQcDiC
Sebamed, a German brand, launches first ever integrated campaign in India to educate new age moms and To-Be-Moms

MUMBAI: Sebamed, a reputed German skin and hair care expert with a legacy of 50+ years, has announced plans to deepen its engagement in the evolving and growing baby care segment in India. The brand has launched its first ever campaign in India “pH 5.5 = perfectly Healthy skin”. The campaign aims...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/tanishq.jpg?itok=HbKCz93r
Tanishq launches ‘Aishani’ collection TVC this Durga pujo

MUMBAI: Tanishq, India’s most trusted jewellery brand has launched a new TVC film this Durga Pujo. The film celebrates the strength, spirit and zest of the modern and progressive Bengali women through all-women organised and supported community Pujo pandal.

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories