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Veet launches new variant targeting wedding season

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MUMBAI: Veet, the company catering to depilatory products, has launched Veet Nikhaar – a new variant that claims to help bring the goodness of nature to your skin.

The company has created a TVC with its brand ambassador Shraddha Kapoor.

On the expansion of Veet portfolio, RB South Asia Health chief marketing officer Pankaj Duhan mentions, “We are delighted to introduce our new variant, Veet Nikhaar. It is a rigorously researched product, which has been made to give women smoother and visibly brighter skin. It has been launched keeping the needs and preferences of our consumers in mind. Our new variant has been launched with ingredients like turmeric and saffron that Indians know and have been using for centuries to get brighter skin. It is perfect for women looking for something more than just hair removal. We are hopeful to have a fantastic market reception with this variant launch.”

Veet Nikhaar is available in two sizes of 50 gm and 25 gm packs, priced at Rs 110 and Rs 58 respectively across departmental stores and leading pharmacists in India. It will be available online as well across leading e-commerce websites.

Kapoor says, “Veet Nikhaar is a splendid solution for women looking for convenient hair removal options that not only removes short hair, but also leaves the skin feeling smooth. Girls have for a long time now, shied away from using the most convenient option of hair removal creams. This is where the new variant – Veet Nikhaar becomes a great solution.”

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