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Veet forays into male grooming segment with the launch of Veet for Men

Veet ropes in Bollywood star, Kartik Aaryan as Brand Ambassador for Veet for Men

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National: Veet®, the world leader in depilatory products, is all set to create a benchmark in the male grooming segment in India with the launch of Veet Men Hair Removal Cream. The brand unveiled popular Bollywood star, Kartik Aaryan as the brand ambassador for Veet Men with the new campaign #FindYourSexy. The new product is a one-stop solution for men who aspire for a clean and smooth look for their body, without any hassle.

Commenting on the launch, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia said, "Today’s modern men realize the importance of grooming and won’t shy away from going the extra mile to put their best foot forward. This is also reflected in the increasing number of men who are wanting to remove body hair for a clean & smooth look. They also want to appear more desirable and are willing to put in the effort for it.

Interestingly, basis an independent study done by InMobi, 60% of young women in the age group of 18-24 years also prefer to be with a man who removes body hair. With this insight we see immense potential in the market and are excited to be entering this category and launching Veet Men Hair Removal Cream, specially made for men who are looking to embrace the clean and smooth look.

We are also delighted to welcome Kartik Aaryan to the Veet family as the brand ambassador for this range. Kartik’s relatable persona and his Youth icon status will help us connect well with our target audience and we look forward to a great association.

Speaking about the product, Kartik Aaryan, Brand Ambassador for Veet For Men said, “Veet is a legacy brand for hair removal products and I am thrilled to be associated with the new Veet Men range of products. I myself prefer the clean and smooth look and see it fast becoming the trend. I’m excited for this new campaign- FindYoursexy that encourages men to try the new product and find what works for them

According to a latest report by ASSOCHAM, India’s male grooming industry is set to grow at an annual growth rate of about 45%. Interestingly, an independent survey conducted by INMOBI reflects that not only men, but women also prefer men without body hair. The study highlights:  

    87% women think it is important for men to take care of their grooming and appearances
    74% of young women (between) the age group of 18-24) agreed that Men with excessive body hair look unattractive
    60% of young women (between the age group of 18 to 24) prefer to be with a man who removes body hair

Reckitt Benckiser (India) Pvt Ltd claim based on research conducted by Inmobi in August 2019 among men and women of 25 to 44 years of age, across Delhi, Mumbai, Bangalore, Kolkata

#FindYourSexy is a holistic, multi touchpoint campaign that will establish Veet for Men as a one stop solution for body hair removal as part of the male grooming regime.

The Veet for Men Hair Removal Cream just takes 5 minutes to work and gives a long-lasting clean look with no risk of cuts or prickly stubble growing back. Two variants – Veet Men Normal and Veet Men Sensitive are available in 25g, 50g and 100 g packs each.

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