Tupperware agency Pulp Strategy milks AIB post

MUMBAI: In today’s age of cutthroat competition, it is beyond a shadow of doubt that opportunities have become very scarce. However, if you keep your eyes on your target and ear on the ground, you can make wonders happen, and that’s precisely what Pulp Strategy a multi-award winning full-service marketing agency did.

Recently content creator All India Bakchod (AIB) had a post on Instagram which created a buzz. AIB asks its followers a random question under #AIBJagraata. This time, the question was “What’s that one thing in your house that your mother loves more than you?”

The replies naturally included Tupperware given the strong market positioning of the kitchen accessory brand. But, Tupperware India (with its end-to-end marketing managed by Pulp Strategy) left no stone unturned to tap into this now-prevailing opportunity. The agency’s social media listening team proactively participated in the ongoing discussion and further amplified the overall engagement by taking it off to its own Facebook, Twitter, and Instagram handles.

Pulp Strategy founder and managing director Ambika Sharma said, “At Pulp Strategy, we do not merely create opportunities, but also ensure that we tap into every single one that surfaces anytime, anywhere. This all-embracive approach is what has helped us in staying ahead of the curve always. I’m proud that the team at Pulp Strategy has yet again upheld that culture.”

Within 24 hours, Tupperware India reached out to more than 25,000 people on Facebook and 1,686 people on Instagram, and all of that, without spending a single penny. The whole activity also caught the attention of Tanmay Bhat, the co-founder of AIB, who retweeted the Tupperware India post.

This year, the marketing agency had also conceptualised and executed the #PressForConfidence campaign for Tupperware around International Women’s Day. The innovative campaign effectively used Facebook’s newly-released ‘press and hold’ feature to create an interactive content series and received massive participation on the social media platform.

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