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Thomson tv forays into 4k Premium Bezel less Certified Android Smart TV segment

Aims to capture 15% market share in next 3 years

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New Delhi: European consumer electronics giant THOMSON has launched its range of premium Tv’s in India - OATH Pro in 43 inches, 55 inches and 65 inches, with prices starting from INR 24,999/-. The series will be available from July, 5, 2020 exclusively on Flipkart.

THOMSON has also recently announced its entry into the home appliances segment in the Indian market with Washing Machines and going forward the brand’s idea is to increase the portfolio by adding a new product category every year.

Staying true to its philosophy ‘Friendly Technology’, this new TV model(s) is the brand’s elitist offer for its discreet consumer, who are on a look-out to upgrade their screen experience to a ‘premium’ one at an even smarter price! The chic rose gold, bezel less, minimalistic screen, offers itself as a perfect centerpiece for any living room.

This tv comes with world’s best tv features like MEMC (motion estimation, motion compensation), Dolby digital plus, Dolby vision, HDR10, Bluetooth 5.0, with shortcut key of Netflix, prime video, YouTube and Play store. With this elegant, stylish and premium Android series Thomson has further broadened its product portfolio, thereby offering something for everyone. Designed in Paris and ‘Made in India’; OATH Pro Tvs use the Official Android 9.0 as its operating software and boasts of a display resolution of 3840X2160 plus inbuilt speakers along with HDR technology.

It also comes with inbuilt Wi-Fi, and is wireless ready, which allows easy & hassle-free connectivity with multiple options giving a seamless viewing experience to its consumer. The multiple screen casting options in OATH Pro makes work from home and online classes convenient and befits the current situation.  The inbuilt HDR 10 technology makes OATH Pro a perfect partner for an immersive gaming experience. 

Delighted to bring the best of global technology and its premium offering at most competitive prices, Avneet Singh Marwah, CEO SPPL, Exclusive Brand Licensee of Thomson TVs in India exclaims, “We are proud that all our premium android tvs are made in India. In a short span of 2 years we are delighted to have captured 5% of the smart tv market space, with our entry into the premium TV segment now. For almost a decade 4 brands had 80% market share, the foremost reason was premium technology products. This tv has world best features with the Android ecosystem and at a super affordable price. There will be a definite shift in market share of the premium segment, in next 3 years we plan to achieve 15% in this segment. Thomson tv has taken a strategic decision to  launch more premium technology TVs in future.”

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