MAM

Thomson tv forays into 4k Premium Bezel less Certified Android Smart TV segment

Aims to capture 15% market share in next 3 years

Thomson tv

New Delhi: European consumer electronics giant THOMSON has launched its range of premium Tv’s in India - OATH Pro in 43 inches, 55 inches and 65 inches, with prices starting from INR 24,999/-. The series will be available from July, 5, 2020 exclusively on Flipkart.

THOMSON has also recently announced its entry into the home appliances segment in the Indian market with Washing Machines and going forward the brand’s idea is to increase the portfolio by adding a new product category every year.

Staying true to its philosophy ‘Friendly Technology’, this new TV model(s) is the brand’s elitist offer for its discreet consumer, who are on a look-out to upgrade their screen experience to a ‘premium’ one at an even smarter price! The chic rose gold, bezel less, minimalistic screen, offers itself as a perfect centerpiece for any living room.

This tv comes with world’s best tv features like MEMC (motion estimation, motion compensation), Dolby digital plus, Dolby vision, HDR10, Bluetooth 5.0, with shortcut key of Netflix, prime video, YouTube and Play store. With this elegant, stylish and premium Android series Thomson has further broadened its product portfolio, thereby offering something for everyone. Designed in Paris and ‘Made in India’; OATH Pro Tvs use the Official Android 9.0 as its operating software and boasts of a display resolution of 3840X2160 plus inbuilt speakers along with HDR technology.

It also comes with inbuilt Wi-Fi, and is wireless ready, which allows easy & hassle-free connectivity with multiple options giving a seamless viewing experience to its consumer. The multiple screen casting options in OATH Pro makes work from home and online classes convenient and befits the current situation.  The inbuilt HDR 10 technology makes OATH Pro a perfect partner for an immersive gaming experience. 

Delighted to bring the best of global technology and its premium offering at most competitive prices, Avneet Singh Marwah, CEO SPPL, Exclusive Brand Licensee of Thomson TVs in India exclaims, “We are proud that all our premium android tvs are made in India. In a short span of 2 years we are delighted to have captured 5% of the smart tv market space, with our entry into the premium TV segment now. For almost a decade 4 brands had 80% market share, the foremost reason was premium technology products. This tv has world best features with the Android ecosystem and at a super affordable price. There will be a definite shift in market share of the premium segment, in next 3 years we plan to achieve 15% in this segment. Thomson tv has taken a strategic decision to  launch more premium technology TVs in future.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/vivek-heeru.jpg?itok=L0xiaowE
Tata Motors' digital campaign vocalising the need for local

MUMBAI: Tata Motors, India’s leading auto brand in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, today announced the launch of ‘Atmanirbharta by Tata Motors’ – a digital campaign highlighting the existence of localisation...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/story.jpg?itok=uivgQUmC
Why storytelling is crucial in content marketing

NEW DELHI: Storytelling in content marketing is a vital tool to connect with the audience. Content marketing has always been used in a more personal manner. However, in today’s digital era, brands are eager to not only be creative in their advertising but also using content to sell, connect and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/isc.jpg?itok=ztr4UIZz
Condé Nast India, Myntra, TLC, Discovery Plus join hands for a cause

NEW DELHI: Condé Nast India announces the launch of ‘Behind the Mask’, a mammoth, multilayered social awareness campaign with Myntra, helmed by a five-episode video series, to be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian karigars (craftspeople). These...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/phonepe.jpg?itok=B1Glrdgn
PhonePe launches new campaign saluting indomitable spirit of India

NEW DELHI: India’s digital payments platform PhonePe today announced the launch of a new brand campaign saluting the resilient spirit of the people of India and their unstoppable drive in the face of the COVID2019 pandemic. Inspired by the brand’s philosophy of “Karte Ja, Badhte Ja”, the new brand...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/jasmeet-preksha.jpg?itok=lM7u3brH
Yellophant Digital wins digital & media buying mandate for Cane Juicery

NEW DELHI: Digital agency Yellophant Digital from the house of Merge Infinity Global has won the digital & creative duties for India's first functional sugarcane juice brand fortified with natural ingredients, Cane Juicery. As part of the mandate, the agency will handle social media content,...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/both.jpg?itok=lV4hguR_
Tilt Brand Solutions launches StudioT

Brand & Communication consultancy, Tilt Brand Solutions has launched StudioT, its asset development studio. The Studio has capabilities to conceive, produce and execute creative assets across the consumer journey, with a special focus on the fragmented long-tail of digital assets and content. 

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/gayatri-rath.jpg?itok=gMYm4P-q
Pine Labs appoints Gayatri Rath as CMO & communications officer

Pine Labs has appointed Gayatri Rath as chief marketing & communications officer. Rath will lead the brand, marketing and communications function as the company accelerates its growth in merchant commerce across India, Southeast Asia and the Middle East.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/zomato.jpg?itok=pE9cfqmY
Zomato progresses a step ahead in inclusivity; announces menstrual leaves

NEW DELHI: "How many times have you had to send a message to your team saying "unwell today – taking the day off" and having to answer concerned questions about your health with a feeble "stomach upset / weakness" when you really wanted to say “on my period, terrible cramps – need a heating pad,...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/yogesh_lakhani.jpg?itok=rdQn-lTm
Bright Outdoor offers discounted rates to revive OOH economy during festive season

NEW DELHI: As the out of home (OOH) industry struggles to get back on its feet, Bright Outdoor Media has already come up with plans for the festive season. Bright Outdoor Media CMD Dr Yogesh Lakhani is optimistic that the OOH industry will pick up soon as people make the maximum use of festive...

MAM Media and Advertising Out Of Home

Sign up for our Newsletter

subscribe for latest stories

* indicates required