MAM
Report on Shemaroo

BJP leads ad-insertions for August-November 2018

AdEx reveals political ad-insertions data

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/05/ad.jpg?itok=eg93kWGz

MUMBAI: The general elections of 2019 are just around the corner and for the past few months a feirce political battle is ensuing in some of the major Indian states including Madhya Pradesh, Telangana, and Rajasthan. No party is leaving any stone unturned in promoting its agendas in this politically charged season but Bhartiya Janata Party (BJP) is surely leading this battle of advertisements.

As per ad-insertion calculation for the period of August-November 2018 – released by AdEx India, a part of TAM Media Research – BJP tops the share of advertisements across television, print, and radio at 58 per cent, which is nearly 2.5 times more than the rival Congress. However, they both collectively contribute a massive 85 per cent to the overall ad-insertion share of political parties.  

The following parties lag much behind in terms of ad-insertions with Telangana Rashtra Samiti (TRS) and Jana Sena Party contributing three per cent and two per cent respectively, given the state assembly elections in Telangana.Regional Party Dravida Munnetra Kazhagam (DMK) stands at the 5th position with two per cent ad-insertions that can be attributed to the death of  M Karunanidhi  in August.

Meanwhile, BJP topped the ad-insertions in central Indian state of Madhya Pradesh that went into polls on 28:November as well, owing 73 per cent share. The state also saw a rise in ad-insertions made by the political parties on TV (1.9 times) and radio (2.3 times) as compared to the previous assembly elections. However, the ad-insertions in the print medium saw a dip of 74 percent.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/21/photogrid_plus_1624278404547.jpg?itok=x2QN5Lsd
Eupheus Learning appoints Kapil Chanana as Chief Growth Officer

New Delhi: Eupheus Learning on Monday appointed Kapil Chanana as the chief growth officer for the company. Chanana previously served as director marketing activations, Coca-Cola India and South-West Asia from 2011 to 2021. He has more than 25 years of experience in the FMCG, Education, and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/21/photogrid_plus_1624277567529.jpg?itok=IzaagUKA
L&K Saatchi & Saatchi wins integrated mandate of Relaxo Flite

Mumbai: Utility footwear major, Relaxo has roped in L&K Saatchi & Saatchi to manage the entire integrated mandate of its brand, Flite. As its AoR, L&K Saatchi & Saatchi will be responsible for repositioning the brand, develop consumer focussed brand communication campaigns that will...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/21/photogrid_plus_1624265789349.jpg?itok=HBkwc1cP
Gaurav Jain elevated as head of Reckitt India

Mumbai: In a top deck restructuring, Reckitt India has elevated Gaurav Jain as the head of the hygiene unit, along with the health unit. Jain has been heading its health unit in India since 2017.  Accordingly, this new development makes him the chief of the company’s India business. Jain has been...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/21/photogrid_plus_1624264768855.jpg?itok=jwDJmH9W
Havas Media bags offline media mandate for Hamdard’s food division

New Delhi: Havas Media India has won the offline media mandate for Hamdard Laboratories’ food division, which includes the widely known beverage brand RoohAfza and all its extensions, Hamdard honey, Hamdard saffron, oils, healthy teas, snacks, dairy products, and other value added innovative food...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/21/photogrid_plus_1624263406952.jpg?itok=uABczOLn
Taproot Dentsu announces key leadership changes

Mumbai: Taproot Dentsu, the creative agency from the house of dentsu India, has announced key leadership changes on Monday as it gears up to get future-ready. The twelve-year-long journey of the agency and its distinctive culture has built a line-up of new leaders who are now ready to take on the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/21/photogrid_plus_1624259527119.jpg?itok=ee7WPI5P
WOW Skin Science ropes in Gaurav Jain as VP Customer Delight

MUMBAI: FMCG Personal Care Brand WOW Skin Science on Monday appointed Gaurav Jain as vice president, customer delight. Jain will design, execute and monitor various scalable processes and NPS improvement projects. He will work closely with the numerous stakeholders and curate strategic initiatives...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/21/fathers_day.jpg?itok=BsQguWTV
This Father's Day, brands tip their hats to Dads who know best

Mumbai: Dad-A son’s first hero, a daughter’s first love. They are the warm, enduring presence in one’s life who always have one’s back- even if he may not say so, in so many words. The guiding influencer, who many-a-times put our needs before their own. That’s the indefinable role fathers play in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/21/sonu.jpg?itok=IqPd6288
Sonu Sood named brand ambassador of Krishna's Herbal & Ayurveda

Krishna's Herbal & Ayurveda has roped in Bollywood actor Sonu Sood as brand ambassador following his instrumental role in providing help and support to people during the pandemic.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/21/dream.jpg?itok=ICo9jopa
Back on Track: Dream Sports Foundation lends support to sports professionals

Dream Sports Foundation (DSF), the philanthropic arm of Dream Sports has successfully supported over 3,500 sports professionals across 29 sports during the pandemic as part of its Back on Track programme launched last year.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required