MAM

Take the Audi Q2 for a virtual spin on Instagram

Audi India and BBH launch AR filter for the luxury all-rounder.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/12/01/audi.jpg?itok=EIl9vajL

NEW DELHI: German luxury car manufacturer Audi has debuted in the world of Instagram filters for the launch of its latest premium all-rounder – the Audi Q2. Conceptualised by BBH India and executed by Alive Now, the AR filter offers an immersive gamified experience of driving this machine to tech-savvy target audiences. 

One can access the filter by tapping on the story section of Instagram on their phones and searching for the Audi Q2 City Run filter. Once it loads, the filter allows the user to select between three cities – Mumbai, Delhi and Bengaluru, where they want to drive their Audi Q2 in. Each city is brought alive with illustrations of key landmarks and obstacles making the experience highly personal and localised. 

With games being a great new trending way for audiences to interact with their favourite brands online, the brand decided to go the same route, said Audi India head of marketing and PR Gaurav Sinha.  “Curating engaging content for our social audiences is the key element of communication design for us at Audi India. The unique and interactive AR filter game developed for the Audi Q2 allows users to select a city and virtually drive through it. We received tremendous positive feedback from our audiences and network on this activity.”

BBH-PWW India CEO and CCO Russell Barrett added, “We're always looking for new ways to bring ideas to life. Gaming has been at the forefront of digital engagement and we felt it was the perfect way to highlight the Audi Q2 for what it is – the perfect luxury car that can do it all. And putting the users in their very own cities just makes it all the more relatable.”

Audi Q2 was unveiled in India in October 2020 and sports a bold design, 190hp, 2.0 LTFSI engine, progressive steering and quattro. It seamlessly combines exemplary functionality with luxury appeal, making it perfectly suited for everyday driving and a capable companion on adventure trips.

There have been a number of brands that have utilised Instagram AR filters to promote their products, the most recent being the PS 5. Other brands like Adidas, Gucci, Swiggy, etc are also running their AR filters on the platform. Content creators and artists like comedian-actor Vir Das and content creator Dolly Singh, etc also offer unique AR filters on the image sharing social network.  

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/shivani.jpg?itok=MrRcEgcc
Lowe’s India names Shiwani Varma Vyas associate director corporate comms & CSR

NEW DELHI: Lowe’s India has appointed Shiwani Varma Vyas as associate director – corporate communications and CSR. Vyas will partner with the leadership and HR team to drive all internal and external communications in India. Additionally, she will also own and drive the company's overall CSR...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/brandit.jpg?itok=rp8PAcrv
The Souled Store assigns PR mandate to BRANDiT

NEW DELHI: Pop culture merchandise retailer The Souled Store has awarded its PR mandate to BRANDiT communications. The agency will be responsible for handling the reputation management, crisis communication and influencer engagement for the brand.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/jos.jpg?itok=o6L5IGL2
Jos Alukkas questions status quo of women in India

New Delhi: South India-based jewellery brand Jos Alukkas has launched a powerful film on women’s freedom with the aim to drive real conversations and spark a change in the long-term repressive mentality against women across the country.  

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/better.jpg?itok=_0y_9xmU
Betterplace appoints Pitchfork Partners as their strategic communication consultant

Betterplace, India’s largest tech platform for blue-collar workforce management has appointed Pitchfork Partners as its public relations counsel following a multi-agency pitch. Pitchfork Partners will work closely with Betterplace to elevate the brand’s reputation and strengthen its position as an...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/port.jpg?itok=Gpd5TIWz
Hamdard Laboratories launches twelve new Unani medicines

Continuing with their mission to make India healthy, Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand, has launched twelve new OTC (over the counter) medicines to build strong body immunity and treat illness like fever, cold, cough, etc. Hamdard’s latest offerings continue...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/medimix.jpg?itok=xFVnZM2S
Why Medimix wants you to ditch glycerine soaps this winter

NEW DELHI: Ayurvedic brand Medimix under Cholayil Pvt Ltd has unveiled a new campaign for this winter that urges customers to ditch their normal soap and switch to Medimix Natural Glycerine soap. The brand has launched a digital campaign highlighting the importance of using a natural glycerine soap...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/mediavon.jpg?itok=5MIpD2wZ
MediaCom unveils new agency identity and proposition

NEW DELHI: To help clients “see the bigger picture,” global public relations and communications company MediaCom has unveiled its new identity and proposition of “moving forward.” This is the agency’s first rebranding exercise in three decades. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/gaurav.jpg?itok=NiCBQSJm
Gaurav Nijhawan elevated to Citi bank VP-marketing

NEW DELHI: Investment bank and financial services corporation Citi has promoted Gaurav Nijhawan to the post of VP-marketing in India. He was earlier the AVP for brand marketing. A professional with over a decade of experience in the industry, Nijhawan joined Citi in 2016 as a brand manager. He has...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/tejinder_gill.jpg?itok=gopYz4qk
Outgoing Truecaller VP Tejinder Gill talks about his days at the company

NEW DELHI: Launched in 2009, Truecaller today is one of the most popular smartphone applications for its features of caller-identification, call-blocking, and flash-messaging. With over 170 million monthly active users in India, the app, over the past few years, has also become a preferred choice...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required