Striking a balance between motherhood and entrepreneurship

The Moms Co. was born to address this & to provide natural, non-toxic, products to mothers

Motherhood is a beautiful journey, one that brings with it many reasons to rejoice and celebrate the most beautiful bond in the world. However, being a mother comes with its own set of challenges like striving to provide the best to your child at every step.

In one such attempt of choosing what is best, I was introduced to the idea of toxin-free natural products during my first pregnancy which happened in the UK. When we returned to India and were looking for similar products, we had to depend on friends and family members living abroad to get us them, which was inconvenient and impractical. On speaking with other mothers, I realised there is a need for natural, safe products, but there weren’t many options.

The Moms Co. was born out of a need to address this problem and to provide natural, non-toxic, effective products that mothers would love to use - right from the beginning of their beautiful journey to every step of the way.

As a mom of two daughters and an entrepreneur, I am always short of time. It’s always like there is so much to do and so little time. What really helps is an incredible support system both at work and at home. Having a set routine for my daughters ensures that I am able to manage my time efficiently. On a typical day, I get my daughters Myraah and Syna ready in the morning and drop them to their stop. We have a board with details of classes they need to go for and a list of  ‘what to do if I am bored activities’, which keeps them productively occupied for the times when I am not around. It’s very easy to not find time for home when you are running a startup and there is always so much to do and having routines helps for those times. We always try and be back before they sleep. Reading bedtime stories is a daily routine they have grown up with and really enjoy, we ensure we are around at that time. We also have days allotted to our favourite activities such as dancing, playing board games, Movie time, etc to ensure we find time to spend with the girls. Since my daughters are early sleepers, it gives me time to finish pending tasks and make some calls before going to bed. I also find time to exercise daily, I think it helps me stay energised throughout the day.

I have also learned to prioritise better. Having experienced colleagues and experts on board can help in delegating and taking things off your plate. I try and stick to doing things that need my attention the most and letting the team handle the rest. I also follow the same for home. Since I am mostly in control of my schedule, I ensure no meetings are lined up close to when I need to be at school or need to attend my daughters’ performances. On the other hand, I have also had an investor meeting 3 hours before my daughter’s birthday party! It helps that my daughters are proud of my work and this motivates me to work towards achieving my goals.

At the end of the day, you need to be able to make sure that you’re able to focus on important tasks and developments, be it at work or home. In order to do that, make sure you’re able to use your time efficiently so that your work doesn’t eat into your family time and vice versa. It is important to give your best every day but even more important to feel good every day.

(The author is founder & CEO, The Moms Co. The views expressed are her own and may not subscribe to them)

Latest Reads
ASICS limited-edition GEL-NIMBUSTM 22, TATA Mumbai Marathon 2020 official Race Day T-Shirt unveiled

MUMBAI: Japan-based sportswear company ASICS and India’s leading sports promoter Procam International today unveiled the limited-edition GEL-NIMBUS™ 22 along with the official ‘Race Day T-Shirt‘ for the 17th edition of Asia’s most prestigious TATA Mumbai Marathon (TMM) 2020. ASICS Brand Athlete...

MAM Marketing Brands
OneCulture Raps its way to Redefine the Work Culture for Millennials

New Delhi, 6th December 2019: OneCulture, a unified co-working space with various amenities for corporates and professionals, collaborates with the new-age rap artist, Karma. The rapper based in Doon is known to stir a buzz amongst the crowd as he acknowledges societal and social concerns through...

MAM Marketing MAM
Mondelēz International Releases its First-Ever global State of Snacking™ Report Explores the Rise of Snacking in India

INDIA  - Mondelēz International recently announced the launch of its first-ever State of Snacking™ report, a global consumer trends study examining the role snacking plays across the world, including India, in meeting consumers’ evolving needs: busy modern lifestyles, the growing desire for...

MAM Marketing MAM
adidas launches campaign inspired by Real Kashmir FC fans

Inspired by the support that Kashmir Football Club gets from its rivals’ fans, global sportswear giant adidas and Real Kashmir FC together unveiled the new design of the club’s 2019-2020 home jersey. They have dedicating it to fans of the club. The new colourways are an ode to the Unreal Fans of...

MAM Media and Advertising Ad Campaigns
OPPO announces extension of its partnership with International Cricket Council till September 2023

MUMBAI: OPPO, a leading global smartphone brand, has announced the extension of its partnership with the International Cricket Council (ICC) for another 4 years, up-till September 2023. Under the partnership, OPPO will continue to remain the official Mobile Handset and Headset partner of ICC and...

MAM Marketing Brands
LazyPay launches new campaign #LazyPayHaiTohSortedHai

MUMBAI: LazyPay, PayU India’s consumer lending platform and India’s most popular Pay Later option, today launched its new digital campaign ‘LazyPay Hai Toh Life Sorted Hai’. The campaign, to connect with today’s consumers, takes an unusual route and uses cases to highlight the convenience that...

MAM Media and Advertising Ad Campaigns
The Advertising Club announces MARQUEE AWARDS 2019 celebrating marquee brand stories

MUMBAI: The global marketing and brand building paradigm has over the years evolved to encompass contemporary platforms, break through mediums and the dynamic digital ecosystem. The India marketing and advertising industry has also played a pivotal role in driving this change.  Such game changer...

MAM Marketing MAM
Madison Media Group elevates Vinay Hegde as chief buying officer

MUMBAI: Madison Media has announced the promotion of Vinay Hegde as chief buying officer. He will report to Amol Dighe, CEO, Madison Media Ultra and head of investments. Madison Media’s buying teams across offices will now report to Hegde. Hegde takes over from Neelkamal Sharma, who has decided to...

MAM Media and Advertising People
Ashish Bhasin bags ‘South Asia Agency Head of the Year’ title at Campaign South Asia Awards 2019

MUMBAI: Dentsu Aegis Network (DAN) CEO APAC and Chairman India Ashish Bhasin has won ‘South Asia Agency Head of the Year’ Titles at Campaign Asia-Pacific's Agency of the Year Awards for the fourth time. 

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories