MAM

SPACES by Welspun Partners with Thrive Global India To Help Consumers #StayWell

The partnership will utilise Thrive Global India’s innovative approach

Arianna Huffington

MUMBAI: This World Sleep Day, Thrive Global India is partnering with SPACES, a premium home linen brand from the house of Indian textiles major Welspun, to issue a national call on the importance of staying well. This partnership aims to align Thrive Global India’s vision of adequate rest, sleep and wellness with SPACES’ product experiences to empower consumers to #StayWell. The collaboration will incorporate Thrive’s science-based solutions and signature micro steps to focus on thoughtful living for the SPACES family and help it stay true to its mission of inspiring well-being among its consumers.

For nearly three decades, Welspun has been committed to providing the best-in-class multi-sensorial experience through its wide range of superior and high-quality bath and bed linen. SPACES offer thoughtfully designed home linen products to address everyday struggles of usage, maintenance and appearance. With this partnership, Thrive Global India will help SPACES strengthen its efforts to bring mindful, comfortable living to its consumers.

Thrive Global India and SPACES recognise that bath and bedtime are important daily rituals. The Thrive-SPACES partnership will utilise Thrive Global India’s innovative, globally recognised approach to encourage consumers to prioritise their own mental and physical well-being and #StayWell.

As part of the collaboration, Thrive Global India’s media platform will host a dedicated section that will provide curated content across a range of digital assets to take SPACES’ message to a larger audience. This will include a Thrive-SPACES Video Series that will feature new role-models of success who focus on me-time and staying well. Thrive’ s community section will also feature personal stories from users and expert commentary that will accelerate the culture shift around the importance of prioritising well-being.

Speaking of the association between Thrive Global India and Welspun, Thrive Global founder and CEO Arianna Huffington said, “Thrive and Welspun are united in our mission to reinforce the value of mental and physical well-being. With #StayWell, we hope to empower people to take the time for themselves each day, as the science is clear that the key to performing your best is to prioritize our own well-being, which includes making the time to unplug and recharge."

Welspun India CEO and joint managing director Dipali Goenka said, “SPACES is all about thoughtful living, hence, we’re delighted to partner with Thrive Global India to integrate our world class products with a thoughtfully designed experience that empowers our consumers to lead a stress-free and healthier lifestyle. We are keen on offering the best to our consumers – quality, technology, and solutions that make their everyday lives better.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/fab.jpg?itok=yrJ3Xya9
Crompton launches new TVC campaign “Silence Bhi aur Energy Savings Bhi"

MUMBAI:  Leveraging its leadership in the fan’s category, Crompton Greaves Consumer Electricals Ltd has unveiled its latest multimedia campaign called “Silence Bhi aur Energy Savings Bhi” for its new launch of innovative and premium range of SilentPro ceiling fans that is 2X times more silent than...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/sour.jpg?itok=pUXXImLq
Cheil India appoints Sourav Ray as chief strategy officer

NEW DELHI: Cheil India has appointment Sourav Ray as chief strategy officer (CSO). He will advance the integrated planning and strategy for the company. Ray is being promoted internally and will be succeeding Atika Malik with immediate effect.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/msy.jpg?itok=005E1s2E
Nature’s Basket rolls out digital video encouraging customers to celebrate life with good food

MUMBAI: Nature’s Basket, India’s foremost retail destination for fine foods from across the world, has unveiled a new digital film that encourages customers to celebrate life in these tough times. The video, which features popular radio jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/dettol.jpg?itok=VN5emgJ4
Dettol BSI and Wipro GE Healthcare join forces to strengthen Covid-19 response

With a focus at enhancing public health system, Dettol Banega Swasth India, a flagship program by RB, in partnership with Wipro GE Healthcare India introduced training program for front line health workers amidst the raging spread of COVID-19. The integrated partnership program is aimed at training...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/rohan.jpg?itok=0C3HfUmU
Old Spice India appoints Kinnect to handle digital creative mandate

NEW DELHI: Old Spice India, the quintessential men’s grooming brand by Procter & Gamble, has appointed Kinnect to handle its digital creative mandate. The account was won following a multi-agency pitch and will be operated out of the agency’s Mumbai office. The mandate shoulders Kinnect with...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/kantar.jpg?itok=XRcMMprE
Consumer sentiments dipping across globe: Kantar Covid2019 barometer

NEW DELHI: Just 36 per cent of the consumers globally are willing to return to via public transport and 56 per cent are preferring delaying visits, for at least one more month, to restaurants/bars, 67 per cent to religious places, 70 per cent to gyms, and 72 per cent to cinemas, globally, reveals...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/lg.jpg?itok=tzSb1zYW
LG Ultragear TEC Challenger Series: The Esports Club announces 5 months of Valorant tournaments

The Esports Club, a Bangalore based esports platform, today announced its five-month plan for Valorant tournaments under their new IP, The Esports Club Challenger Series. The LG Ultragear TEC Challenger Series Powered by JBL Quantum Gaming Headset & AMD has opened registrations and expects...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/vivek-heeru.jpg?itok=L0xiaowE
Tata Motors' digital campaign vocalising the need for local

MUMBAI: Tata Motors, India’s leading auto brand in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, today announced the launch of ‘Atmanirbharta by Tata Motors’ – a digital campaign highlighting the existence of localisation...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/story.jpg?itok=uivgQUmC
Why storytelling is crucial in content marketing

NEW DELHI: Storytelling in content marketing is a vital tool to connect with the audience. Content marketing has always been used in a more personal manner. However, in today’s digital era, brands are eager to not only be creative in their advertising but also using content to sell, connect and...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required