MAM

Sourav Ganguly becomes undercover delivery boy for Pizza Hut

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/05/24/pizza_1.jpg?itok=4i0i8TNq

MUMBAI: What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will you be starry-eyed, nervous or excited? That’s exactly how people assembled at the Sourav Ganguly Cricket Academy in Kolkata on 15 May felt. After all, they had the Bengal Tiger himself standing amidst them, but they stood there, none the wiser.  

Leading pizza chain, Pizza Hut, recently curated a massive surprise experience in the Kolkata, in a creative collaboration with Rannvijay Singha and Sourav Ganguly.

A social media campaign titled ‘Cricket with Rannvijay’ called out to cricket fans and the youth of Kolkata challenging them to play better than Rannvijay and get an opportunity to enjoy Pizza Hut pan pizzas with him. But the fun did not end there. 

The video shows how the unsuspecting crowd was electrified with excitement as they realise that they ended up casually playing cricket with cricketer Sourav Ganguly.

The video begins with Rannvijay Singh engaging people from the audience by inviting them to beat his score. He assigns the crowd with the power to decide the score every time someone bats, including himself. After a few friendly shots, Ranvijay adds some delicious pizza fun to the cricket fever on the ground. He pulls out his mobile phone, goes on Pizza Hut’s m-site and within minutes, orders Pizza Hut signature pan pizzas for everyone. Hearing this, the crowd begins to cheer and hoot in anticipation of the delicious pizzas. The excitement changes pace when the pizza delivery boys (more so one of them in specific) start commenting on the people batting and how they could improve their game to which Rannvijay counters and challenges one of the delivery boys to play.

This delivery boy begins playing a right-handed game. A few unimpressive attempts later, he changes his stance to one that would be very familiar to the eye of a true cricket buff. And behold, then begins a barrage of 4s and 6s leaving the crowd stunned. His superb batting skill draws massive cheers from the onlooking crowd, including Rannvijay. Ranvijay moves forward to take a selfie with the Pizza Hut delivery boy who stunned everyone with his left-handed batting skills.

The delivery boy smirks and peels off his (prosthetic) nose, and starts getting rid of his make-up. And lo and behold, the delivery boy was none other than ‘Dada’, the Bengal Tiger himself - Sourav Ganguly.

The crowd and players, naturally, are beside themselves with excitement, thronging against the nets to catch a glimpse of Ganguly, vying to take selfies with their hero, and delighted that some of them actually played with him. Ganguly then mingles with his fans before leaving the venue on a happy note, to cheers of ‘Dada’.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Anirudha_Khopade.jpg?itok=UmRwL5EM
The future of AI and ML-driven platforms in the coming decade

Whenever I talk about artificial intelligence (AI) and machine learning (ML), most people immediately think of Terminator or one of the many sci-fi movies that show super-intelligent machines trying to overpower the human race. But in reality, we use AI in our day-to-day lives more often than we...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/BARC.jpg?itok=HD4Jib9E
Santoor is top brand in 2020's first week of BARC rankings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 January and 10 January, 2020 respectively. The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Ola_800.jpg?itok=CH0dbROG
'Heroes of Ola' campaign enables customers to share experiences with driver-partners

MUMBAI: Ola, India’s largest ridesharing company, announced the launch of its ‘Heroes of Ola’ campaign which sheds light on the efforts made by their driver-partners who continue to contribute beyond their call of duty. The company is currently out to its 200 million+ consumers through different...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/TSP.jpg?itok=-4uknhnh
TVF's The Screen Patti collaborates with Likee to promote its Webseries "Awkward Conversations with Girlfriend"

New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with TVF's The Screen Patti (TSP) to promote newly launched web-series 'Awkward Conversations with girlfriend' by TSP. The sit-com spanning over six episodes focuses on the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Wunderman_Thompson.jpg?itok=1pCgCp7Q
Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade.

India, January 2020: As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behavior with 100 original trend predictions from the Innovation Group. Split into 10 categories, each trend delivers a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Omnigel.jpg?itok=JwdUsUp7
Omnigel creates first-ever Rahat Ratna to aid unsung heroes of Magh Mela 2020

Mumbai: Omnigel, India’s no.1 pain recovery gel from the house of Cipla will enable over 30,000 unsung heroes to operate in a seamless manner at the Magh Mela this year. Held in the pristine city of Allahabad from 10th January to 21st February 2020, Omnigel will provide one-of-a-kind pain recovery...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/joy.jpg?itok=6Tae6u3q
#JustHireOne: Joy urges companies to hire at least one acid attack survivor

MUMBAI: #JustHireOne – an initiative to urge companies to hire at least one acid attack survivor was launched by Joy Personal Care, a beauty products brand that has recently come up with a special range of products for acid attack survivors. To promote a job opportunity for acid attack survivors,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Narendra_Singh_Dahiya.jpg?itok=6IOc2_vU
More Than a Hundred Home-Chefs Now Associated with Homefoodi

New Delhi, January 16, 2020: Homefoodi, a Noida based e-commerce start-up known to provide authentic home-made food made by home chefs to their customers is currently having a successful run. With a significant increase in the number of Home chefs associated with Homefoodi, it has now touched the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Society%20Tea.jpg?itok=LOP0U0Qd
Society Tea's brand campaign celebrates 'The Tea Society Called India'

Mumbai: Known in the country and internationally for its impeccable sense of taste, a celebrated household name, Society Tea’s brand campaign, ‘The Tea Society Called India’ celebrates the unifying and proudly home-grown tea drinking culture across the length and breadth of our country. The premium...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories