SCoolMeal & Lil'Goodness partners with Swiggy's ‘Hope, not Hunger’ campaign

It is an initiative where no one goes hungry in the wake of COVID 19

MUMBAI: sCoolMeal & Lil'Goodness, a Bangalore-based kids’ food and nutrition start-up, is partnering with Swiggy's "Hope, not Hunger" campaign to provide nutritious, hygienic meals to the less privileged children in Bangalore. With public life and businesses coming to a standstill amid the nation-wide lockdown, there are people who depend on the daily wages to put a meal on the table for themselves and their families. As a socially responsible corporate, sCoolMeal & Lil'Goodness is committed towards extending its support to the nation’s fight against Covid19. The the company served 25,000 meals in the past week to underprivileged kids in Bangalore.

Lil’Goodness and sCoolMeal co-founder and CEO Harshvardhan said, "These are unprecedented times and we have a larger humanitarian responsibility to address the needs of the less privileged and less fortunate sections of the society. We are delighted to partner with Swiggy's ‘Hope, Not Hunger’ initiative to provide much-needed help to the needy. We are an early-stage start-up ourselves but we will continue to participate and collaborate in whatever way we could to overcome this COVID 19 pandemic soon and contribute to the wellbeing of our nation.”

Also, sCoolMeal ensures thermal screening of its entire staff regularly and maintains the highest standards of hygiene and food safety to ensure that only the best food reaches our kids. The menu is designed scientifically to provide the right boost of essential nutrients to strengthen the immunity of the kids during these times. Safety being of paramount importance, SCoolMeal has ensured that its operations staff is taken care of in these tough times. SCoolMeal recently got re-certified for ISO-22000 (2018), a testimony to the high standards of hygiene and food safety is followed.

sCoolMeal has a differentiated model for providing fresh online subscription-based meals to kids in schools and daycare centres across Bangalore. Currently, we are serving 55 schools in Bangalore; sCoolMeal is rapidly scaling up its reach across the city- increasing the coverage of schools, daycare centres, sports training centres, and kids activity centres. While the current pandemic episode has severely affected business for a start-up like sCoolMeal, the founders are optimistic that once things come back to normal, the promise of safety, hygiene and nutrition that sCoolMeal follows will strengthen its value proposition to parents. 

Latest Reads
Now, get a report card for the milk you drink

NEW DELHI: Milk is the universal health drink of choice, consumed by people belonging to all age groups and strata of society. Over the years, with media exposes on adulterated milk and harmful additives, consumers have become concerned about the purity of the milk they ingest. So when ITC launched...

MAM Marketing MAM
Mom-to-be Anushka Sharma is new face of Prega News

NEW DELHI: For some celebs, it even pays to be pregnant. Shilpa Shetty Kundra and Kareena Kapoor Khan had been roped in as brand ambassadors by home pregnancy test kit maker Prega News when they were expecting a child. Now it’s the turn of Bollywood actress and Indian cricket team captain Virat...

MAM Marketing MAM
Nykaa launches Pink Friday Sale with new campaign

NEW DELHI: The Nykaa Pink Friday Sale, the brand's flagship beauty event, has flagged off with the launch of a new TVC campaign featuring actress and brand ambassador Janhvi Kapoor.

MAM Marketing MAM
#KhulkeBoloThankYou To Your Retail Employees Today!

Trust for Retailers & Retail Associates of India (TRRAIN) and Retailers Association of India (RAI) today unveiled a striking campaign #KhulkeBoloThankYou in line with the upcoming Retail Employees Day celebrated on 12th December each year. With an aim to thank the retail associates for their...

MAM Marketing MAM
Zero Gravity Communications bags 7 new clients amid lockdown

NEW DELHI: While Covid2019 has led to a struggle for survival for some of the integrated communication consultancies, it has turned out to be an opportunity for Zero Gravity Communications. The Ahmedabad-headquartered consultancy was quick to adapt to the new normal through leveraging creativity,...

MAM Media and Advertising AD Agencies
Mobile Premier League awards digital mandate to YAAP

NEW DELHI: E-sports platform Mobile Premier League (MPL) has recently appointed YAAP to help them take their digital presence to the next level. This will include the conceptualisation and development of communication across social media to strengthen the brand's presence online.

MAM Marketing MAM
IdeateLabs to raise $5 million for next leg of data-centric growth

NEW DELHI: Sure there were a few hiccups, but if there’s one industry that benefited from the Covid-2019 lockdown, it is digital marketing. With even the most conventional players tapping into the digital space, not just for communications but also for primary-level sales, the industry witnessed a...

MAM Media and Advertising AD Agencies
Dettol's education programme delivers strong social value

NEW DELHI: RB, under its flagship campaign, Dettol Banega Swasth India has launched the social return on investment (SROI) evaluation study report of its successful Dettol School Hygiene Education Programme at ISC-FICCI Indian Sanitation Conclave 2020. The virtual discussion focused on the need for...

MAM Marketing Brands
Network18 media elevates Saraswathi Anand to general manager

NEW DELHI: Network18 Media has recently promoted Saraswathi Anand, erstwhile marketing lead - languages, to the post of general manager. Anand has been associated with the company since April 2019. Anand has over 16 years of industry experience. Prior to this, she was working with Zeel as head of...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required