Ruder Finn launches new Diversity, Equality & Inclusion practice

Ruder Finn launches new Diversity, Equality & Inclusion practice

It meets the rising demand for DEI marketing strategies with bespoke campaigns and expertise.


Mumbai: Ruder Finn, a globally renowned integrated communications consultancy, is pleased to announce the launch of the Ruder Finn Diversity Communications Practice, which will provide dedicated and bespoke consultation services focused on Diversity, Equity & Inclusion (DEI).

This move by Ruder Finn is a response to the growing demand for DEI communication. A recent survey conducted by Korn Ferry in the APAC region has brought to light that although 80 per cent of organisations have ramped up their efforts to improve DEI, 43 per cent of the respondents still consider meeting consumer demands on DEI a significant challenge.

Ruder Finn Asia-Pacific CEO Elan Shou commenting on the announcement, stated that the new practice is in alignment with the company's recognition of the importance of diversity, equity, and inclusion, as well as with broader societal shifts towards more inclusive practices.

Shou added, "For businesses aiming to develop DEI strategies, they must focus on more than just cultural capital. Today's consumers perceive brands as the voice of their employees and support those brands that resonate with their values. This can be a daunting prospect for businesses, which is where our team of seasoned experts comes in to ease the journey."

The Ruder Finn Diversity Communications Practice can tap into over a thousand world-class communications experts around the world. These accomplished professionals have an impressive track record of developing DEI strategies with a wide variety of clients, including the Singapore Ministry of Manpower, the Women’s Foundation and the upcoming Gay Games in Hong Kong.

"At Ruder Finn, we understand that DEI is not a one-size-fits-all approach. We focus on personalised strategies tailored to the organisation's unique needs, which are sustainable in the long run." Shou concluded.

Ruder Finn India CEO and head Middle East Atul Sharma shared, "We believe that commitment to diversity, equity, and inclusion is essential for driving business growth and success in today's global landscape. As communication professionals, it's our responsibility to craft messaging that not only reflects the diversity of our society but also resonates with individuals from various backgrounds. With the launch of the DE&I Practice, we will drive focused communication strategies for our clients catering to their specific needs, providing them with tools and expertise required to build inclusive and innovative organisations.”

Ruder Finn's senior experts have strong credentials and competitive advantages, with a proven track record in crisis consulting, management and training, including the highly rated SONAR crisis simulation portal by RFI, as well as strong connections with corporate DEI leads across Asia, senior in-house communicators, and C-suite executives.