RTB House opens AI Marketing Lab for advertisers

MUMBAI: RTB House, a global company providing retargeting technology with top online advertisers has opened a new research division called AI Marketing Lab. The lab will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

The lab will conduct research and development in broad marketing areas and support all the international markets including new markets like India and US. Present in across 70 countries, RTB House opened its first office in India in September 2017. The new lab will remain separate from the main R&D department and focus on creating an environment for inventing and developing new mar-tech solutions across digital advertising formats including programmatic ads.

“We’ve been highly focused on improving our primary personalised-retargeting system which is a benchmark in the digital marketing industry globally. We’re now looking to the future, to expand our knowledge, technology, and resources to new areas in order to develop another game-changing solution. One of the most promising areas is improving effectiveness of acquiring new traffic by advertisers," says RTB House CEO Robert Dyczkowski.

“In 2017, we achieved one of our biggest goals and introduced deep learning technology into 100 per cent of the crucial elements of our predicting mechanism including for brands and advertisers in India which was a market first. The Indian market has been slow but is rapidly seeing an adoption in new age advertising technologies like programmatic ads. With this lab we aim to pioneer industry first innovations for advertisers in India using artificial intelligence,” adds RTB House India Country Manager Kshitiz Randhir Shori.

RTB House has also earmarked $5 million for establishing the lab and the amount will also be used for hiring researchers and engineers with expertise in deep learning.

The opening of the new lab also comes close on the heels of expanding to the US market with offices in New York, Boston and Chicago. It currently has more than 1200 clients in nearly 70 countries, including such well-known brands as Adidas,, New Balance, Trivago, Sephora and The focus in the US market will remain on acquiring new clients and bolstering employee strength.

As per a report on digital advertising by Dentsu Aegis Network, the Indian digital advertising industry is currently pegged at around Rs 8,202 crore and is expected to grow at 32 per cent CAGR to reach Rs 18,986 crore by 2020. Increasing penetration of digital media by the Indian audience will play a key role for advertisers to reach out to untapped audiences. The AI lab will seek to develop and implement new age solutions for an emerging market like India. With programmatic ads increasingly becoming popular by advertisers, AI lab will play an important role in assisting brands to improve their ROIs on digital spends and reduce ad fraud.

RTB House is the first and only ad retargeting company to be powered entirely by deep-learning algorithms. Deep learning models high-level abstractions in data, and imitates the human cognition in processing data rapidly to create patterns that marketers use in decision-making while allocating ad-spends.

Latest Reads
AAAI to Celebrate Platinum Jubilee in 2020

MUMBAI: Advertising Agencies Association of India (AAAI) is proud to celebrate its Platinum Jubilee year during 2020. The premier national organisation for advertising agencies in India was set up in Calcutta in 1945.  Four agencies from Calcutta - D J Keymer, General Advertising Agency, J Walter...

MAM Marketing MAM
Nykaa and BookMyShow come together to launch India’s first ever beauty festival ‘Nykaaland’ – the wonder world of beauty

MUMBAI: Hop on board the beauty bandwagon as India’s leading beauty retailer Nykaa and BookMyShow, India’s leading entertainment destination, launch the country’s first ever beauty festival Nykaaland. Thoughtfully curated by the two powerhouses, Nykaaland further widens the out-of-home...

MAM Marketing MAM
Society Tea launches detoxifying tea Cleanse

MUMBAI: Society Tea has launched a brand-new product, Cleanse, which is made of ingredients known to accelerate metabolism and help build immunity. Refreshing and energizing your day, this tea contains ingredients like turmeric, which are known (as per Ayurveda) to be beneficial for skin-related...

MAM Marketing MAM
Joy Personal care partners with 65th Filmfare Awards

MUMBAI: RSH Global, a leading personal skincare company under the aegis of its brand, Joy, partnered with 65th Filmfare Awards, one of the most prestigious Bollywood awards. The collaboration was aimed to create awareness about their initiative ‘#JustHireOne’, that urges companies to hire at least...

MAM Marketing MAM
Star Sports takes note of the overwhelming fan chatter around the 13th season of VIVO IPL; launches #KhelBolega TVC

MUMBAI: The VIVO IPL fever caught on early this year with fan expectations and chatter pouring in months ahead of the start of the tournament; triggered further with the announcement of the schedule last week. In response to the heightened social media chatter that followed from fans who are...

MAM Marketing MAM
Gaana Shows & Podcasts Original ‘Ummeed With Zakir Khan’ Shares Quirky Insights on Hope, Success & Self Care

MUMBAI: India's No. 1 music streaming app, Gaana has launched its third Shows & Podcasts Original, ‘Ummeed With Zakir Khan’. Hosted by one of the brightest comedians in the country, the show has Zakir take on a new avatar for the first time to share quirky yet insightful anecdotes from his...

MAM Marketing MAM
AdLift wins Tata AIG General Insurance SEO & Social Media

MUMBAI: Global digital marketing agency, AdLift bags the digital marketing mandate for Tata AIG General Insurance. Securing the account after a multi-agency pitch, AdLift will handle the brand’s digital media duties, including SEO and Social Media management. AdLift will help create a digital-...

MAM Media and Advertising Account
Deepak Gupta joins Bombay Shaving Company as chief business officer (offline) & head of operations

MUMBAI: Men’s skincare brand Bombay Shaving Company has further taken a leap to strengthen its brand presence across offline by on-boarding Deepak Gupta as its chief business officer (offline) and head of operations. Bombay Shaving Company has a presence in 8 cities across the country with over 3,...

MAM Media and Advertising People
NPCI launches UPI awareness campaign in association with payment ecosystem players

MUMBAI: National Payments Corporation of India (NPCI) in association with the payment ecosystem players have co-created an industry campaign “UPI Chalega” to promote UPI as easy, safe, and instant mode of payment. The campaign is aimed to guide users towards the right usage of UPI and help create a...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required