RTB House opens AI Marketing Lab for advertisers

MUMBAI: RTB House, a global company providing retargeting technology with top online advertisers has opened a new research division called AI Marketing Lab. The lab will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

The lab will conduct research and development in broad marketing areas and support all the international markets including new markets like India and US. Present in across 70 countries, RTB House opened its first office in India in September 2017. The new lab will remain separate from the main R&D department and focus on creating an environment for inventing and developing new mar-tech solutions across digital advertising formats including programmatic ads.

“We’ve been highly focused on improving our primary personalised-retargeting system which is a benchmark in the digital marketing industry globally. We’re now looking to the future, to expand our knowledge, technology, and resources to new areas in order to develop another game-changing solution. One of the most promising areas is improving effectiveness of acquiring new traffic by advertisers," says RTB House CEO Robert Dyczkowski.

“In 2017, we achieved one of our biggest goals and introduced deep learning technology into 100 per cent of the crucial elements of our predicting mechanism including for brands and advertisers in India which was a market first. The Indian market has been slow but is rapidly seeing an adoption in new age advertising technologies like programmatic ads. With this lab we aim to pioneer industry first innovations for advertisers in India using artificial intelligence,” adds RTB House India Country Manager Kshitiz Randhir Shori.

RTB House has also earmarked $5 million for establishing the lab and the amount will also be used for hiring researchers and engineers with expertise in deep learning.

The opening of the new lab also comes close on the heels of expanding to the US market with offices in New York, Boston and Chicago. It currently has more than 1200 clients in nearly 70 countries, including such well-known brands as Adidas,, New Balance, Trivago, Sephora and The focus in the US market will remain on acquiring new clients and bolstering employee strength.

As per a report on digital advertising by Dentsu Aegis Network, the Indian digital advertising industry is currently pegged at around Rs 8,202 crore and is expected to grow at 32 per cent CAGR to reach Rs 18,986 crore by 2020. Increasing penetration of digital media by the Indian audience will play a key role for advertisers to reach out to untapped audiences. The AI lab will seek to develop and implement new age solutions for an emerging market like India. With programmatic ads increasingly becoming popular by advertisers, AI lab will play an important role in assisting brands to improve their ROIs on digital spends and reduce ad fraud.

RTB House is the first and only ad retargeting company to be powered entirely by deep-learning algorithms. Deep learning models high-level abstractions in data, and imitates the human cognition in processing data rapidly to create patterns that marketers use in decision-making while allocating ad-spends.

Latest Reads
How brands celebrated Janmashatami on social media

MUMBAI: The whole country celebrated the festival of Janmashatami on Saturday with much fanfare. From dahi handi competitions on streets to intimate celebrations at homes, people revered Lord Krishna’s birth. Some of the brands took to social media to mark the special day. Here are a few creatives...

MAM Marketing Brands
My11Circle has a great innings with Sourav Ganguly onboard; gives cricket fans the chance of a lifetime to engage and play with their favorite player

MUMBAI: With an objective to give every cricket fan the best experience of fantasy cricket in India, My11Circle, one of India’s best fantasy cricket platforms, recently brought ex-cricketer and former Indian team Captain Sourav Ganguly onboard as itsbrand ambassador.Proving to be a valuable...

MAM Marketing MAM
BKT becomes official global partner of LaLiga with 3-year agreement

MUMBAI: BKT and LaLiga have entered into an agreement that will see BKT become “Official Global Partner of LaLiga”. The partnership takes immediate effect and will run for three years until the end of the 2021/2022 season. “LaLiga stands for excellence and is a synonym for football with a capital ‘...

MAM Marketing Brands
ZOYA - A Tata Product introduces "Rhapsodie"

ZOYA from the House of Tata, presents Rhapsodie, an artistic collection characterized by delicate fluid designs and fascinating rare stones. It is inspired by the celebrated techniques of haute cuisine, reimagined into enticing forms of haute joaillerie.

MAM Marketing MAM
Contemporary-chic lifestyle brand "India Circus" opens 1st store in Kolkata

The launch party of India Circus by Krsnaa Mehta, a Godrej Venture was hosted last evening by Mr. Swarup Dutta, in the presence of Mr. Krsnaa Mehta, Founder & Executive Director, India Circus, a Godrej Venture. Through the outstanding success of this high-octane evening, India Circus reaffirmed...

MAM Marketing MAM
No job losses yet, Parle senior category head Mayank Shah clarifies

MUMBAI: Parle Products Pvt Ltd, a leading Indian biscuit maker was in controversy because of the news spread on the layoff of over 10,000 workers due to the slowing economic growth and falling demand in the rural heartland which could cause production cuts.

MAM Marketing MAM
Kinetic India powers Tata CLiQ Electronics campaign

MUMBAI: Kinetic Worldwide is a leading global player in the out-of-home (OOH) media industry and has successfully executed creative campaigns for a number of its clientele. Yet another success story is the Tata CLiQ Electronics campaign.

MAM Media and Advertising Ad Campaigns
Asian Paints launches ‘Where The Heart Is - Season 3’

MUMBAI: There’s a big difference between a house and a home. While a house can be an expensively decorated sprawling spread, located in a prime area, it’s a home that carries within it the dreams, memories, and warmth of those who dwell in it.

MAM Marketing Brands
Likee creates guinness world record for its Independence Day campaign

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. More than 1 lac Indians...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories