MUMBAI: Royal Stag, the leading whisky brand from Pernod Ricard India has been chosen as ‘India’s Most Valuable Brand’ in the liquor category in an in-depth ranking of Indian brands. The ranking was undertaken by one of Asia’s leading brand rating companies, World Consulting & Research Corporation (WCRC) in association with KPMG.
Royal Stag has been awarded “The 100 most valuable brands of the year” in the country in terms of innovation, aspiration and admiration from a shortlist of nearly 750 brands. The WCRC ranking is the largest multi-platform ‘brand trust’ and ‘loyalty benchmark’ project involving the most prestigious brands in the Indian market.
Royal Stag, by virtue of its unique value propositions and attributes was adjudged as the leading brand, having successfully reinforced a profound and meaningful connect with its customers. In line with the brand philosophy of “It’s your life, Make it Large”, Royal Stag, reaches out to consumers who believe in looking beyond materialistic success, and for whom it is important to earn stature, dignity and respect.
Speaking about the award, Raja Banerji Assistant Vice President Pernod Ricard India said, “The award is a testament of the hard work that has gone into making Royal Stag - an iconic brand. I take this opportunity to thank everyone who has contributed in taking this brand to exhilarating heights. This was an outcome of a rigorous ranking exercise and we are pleased to be recognised as one of the best brands in the country. We are confident that Royal Stag will continue to power ahead with the same passion and commitment”
Created in 1995, Seagram’s Royal Stag and Royal Stag Barrel Select (more recently in 2011) are the flagship brands of Pernod Ricard India. A delectable blend of Indian spirits and imported Scottish malt, Royal Stag set an industry benchmark by becoming the first liquor brand in India without artificial flavouring. With this award, Pernod Ricard intends to continue to its strategy of building strong premium brands.