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Renault refreshes brand identity, unveils new logo

Has adopted a Nouvelle Vague strategy in a bid to move towards sustainable development.

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NEW DELHI: French carmaker Renault is taking the brand in a new direction. The company has adopted a Nouvelle Vague strategy targeting to maximise its number of electrified vehicles by 2030 in a bid to move towards sustainable development. The brand identity refresh comes with a new logo that is more modern and vibrant, and it serves a key purpose: to portray the Renault brand as more relatable and built on people-centric values.

The new logo was co-designed with Landor&Fitch consultants and will be phased in as of next year on all Renault brand vehicles and throughout the Renault network. By 2024, the Renault range will bear the new logo.

Renault brand design director Gilles Vidal unveiled an image of the logo as it will appear on the back of the new Megane E-TECH Electric, set to be marketed in 2022.

"In tune with the times and resolutely modern, the restyled diamond perfectly embodies the ‘New Wave’ era that Renault has entered. This new logo will be gradually applied to Renault vehicles. It will proudly appear on those to be launched next year. By 2024, the entire Renault range will carry the new emblem" said Vidal.

The Renault diamond has been redesigned no less than eight times. Nine, with the latest version.

By 2030, Renault is targeting to become world's best automotive manufacturer when it comes to the percentage of recycled materials in new vehicles. The company will also introduce seven electrified models in C and D segments. The company has also announced that the E-TECH Hybrid technology will continue to power upcoming C and D segment vehicles. Renault has been leading in the EV segment in Europe with almost four lakh vehicles sold to date. Europe, France, Spain, Italy, Germany, and the United Kingdom will continue to be its key markets. The automaker will also try and increase local dominance in Brazil, Russia, Turkey, and India.

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