MAM

Q3-2016: Weather affects Wonderla footfalls, but revenue rises

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/02/11/1642.jpg?itok=gmX8aXrn

BENGALURU: South Indian amusement park and resorts player Wonderla Holidays Limited (Wonderla) reported 11.7 per cent lower footfalls in the quarter ended 31 December, 2015 (Q3-2016, current quarter) because of the bad weather across Southern India that had also caused floods and destruction in Chennai. The company reported 5.66 lakh footfalls in the current quarter as compared to 6.41 lakh footfalls in Q3-2015. Despite this setback, the company has posted 6.5 per cent year on year (YoY) growth in total income from operations (TIO) for the current quarter at Rs 50.43 crore as compared to Rs 47.36 crore and a 16.7 per cent quarter and quarter (QoQ) growth as compared to Rs 43.23 crore. Amongst Wonderla’s peers are Adlabs, Ramoji Film City and Essel World

Note: 100,00,000 = 100 lakh = 10 million = 1 crore

Increase in revenue can be attributed to the higher average ticket and non-ticket revenues per visitor, says the company. Net average ticket revenue per customer in Q3-2016 increased 19 per cent to Rs 686.90 as compared to Rs 579.50 in Q3-2015. Average non-ticket revenue per customer increased 33 per cent to Rs 230.40 from Rs 173.70 in Q3-2015.

Company speak

“We are generally satisfied with the performance during the third quarter of the ongoing financial year. We have recorded growth in revenue in spite of a 11.7 per cent decline in the footfalls at the parks during the quarter, mainly due to unfavourable weather conditions during November. We are seeing a rebound in footfalls, and are optimistic about growth in footfall in the coming quarters for both existing amusement parks. We are also eagerly waiting to launch our brand new amusement park in Hyderabad to public within a couple of months,” said Wonderla managing director Arun K Chittilappilly.

Revenue streams

The company has three amusement parks in Bengaluru, Kochi and Hyderabad and a resort in Bengaluru. A large part of its revenues come from its Bengaluru operations.

It reports two revenue streams – from sales of services and from sales of products.

Revenue from sales of services in Q3-2016 increased 3.4 per cent YoY to Rs 42.64 crore (84.6 per cent of TIO) from Rs 41.24 crore (87.1 per cent of TIO) in Q3-2015 and increased 15.3 per cent QoQ from Rs 36.98 crore (85.5 per cent of TIO).

Revenue from sales of products increased 27.3 per cent YoY to Rs 7.79 crore (15.4 per cent of TIO) from Rs 6.12 crore (12.9 per cent of TIO) and increased 24.6 per cent QoQ as compared to Rs 6.35 crore (14.5 per cent of TIO)

Let us look at the other numbers reported by Wonderla

Wonderla Profit after Tax (PAT) in Q3-2016 declined four per cent YoY to Rs 12.26 crore (24.3 per cent margin) as compared to Rs 12.77 crore (27 per cent margin), but was 2.6 per cent higher QoQ as compared to Rs 11.95 crore (27.6 per cent margin) in the immediate trailing quarter.

EBIDTA in the current quarter declined 12.9 per cent YoY to Rs 18.21 crore (36.1 per cent margin) as compared to Rs 20.89 crore (44.1 per cent margin), but increased 23.8 per cent QoQ from Rs 14.71 crore (34 per cent margin) in Q2-2016.

Total Expense in Q3-2016 increased 14.9 per cent YoY to Rs 35.04 crore (69.5 per cent of TIO) from Rs 30.51 crore (64.4 per cent of TIO) and increased eight per cent QoQ as compared to Rs 32.45 crore (75.1 per cent of TIO).

Employee Benefit Expense in Q3-2016 increased 25.7 per cent to Rs 8.15 crore (16.2 per cent of TIO) as compared to Rs 6.49 crore (13.7 per cent of TIO) in Q3-2015 and increased 7.7 per cent as compared to Rs 7.57 crore (17.5 per cent of TIO) in Q2-2016.

The company spent 7.1 per cent less YoY towards marketing and advertising expenses in the current quarter at Rs 5.32 crore (10.6 per cent of TIO) as compared to Rs 5.73 crore (12.1 per cent of TIO), but spent 51.9 per cent more than the Rs 3.51 crore (8.1 per cent of TIO) in Q2-2016.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/vishal-mehra.jpg?itok=rY6RqSV6
Vishal Mehra elevated to SVP 22feet Tribal Worldwide

NEW DELHI: Digital solutions agency 22feet Tribal Worldwide, from the DDB Mudra Group, recently elevated Vishal Mehra to the post of senior vice president. In his new role, he will be leading the Delhi branch for DDB Mudra Group and 22feet Tribal Worldwide, and will be responsible for digital...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/gensis.jpg?itok=VaPUge5d
Genesis BCW wins national PR mandate for IndiaFirst Life Insurance

Genesis BCW has been appointed as agency on record for IndiaFirst Life Insurance Company Ltd (IndiaFirst Life), following a multi-agency pitch.

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/deepesh_baxi.jpg?itok=urK9HoXz
Castrol India taps Deepesh Baxi as CFO and wholetime director

Castrol India has tapped Deepesh Baxi to succeed Rashmi Joshi as chief financial officer (CFO) and wholetime director, as the latter steps down from her current position on 31 December 2020.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/sway.jpg?itok=xJ4157na
Infloouhnser floats influencer marketing agency The Sway

Infloouhnser Pvt Ltd has launched a trust-building and transparent multi-layered influencer advertising and marketing agency, The Sway.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/havas_group.jpg?itok=XrKGsvOr
Eye on inclusivity, Havas India bats for 'Women Who Inspire'

MUMBAI: It is a truth universally acknowledged that women face more challenges in the workplace than members of the opposite sex. Even as more and more women join the workforce, there are still many obstacles for them to overcome, be it in terms of equal pay, career opportunities, harassment or...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/newel.jpg?itok=HlqW5YOt
Neel Pandya to lead ISA media forum

Indian Society of Advertisers (ISA) has roped in Neel Pandya to lead its media forum. Pandya is also serving as the L’Oreal India national media and digital head. The development was announced in a meeting of the media forum held on 4 November 2020.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/audi.jpg?itok=Ab2Rq1l8
Take the Audi Q2 for a virtual spin on Instagram

NEW DELHI: German luxury car manufacturer Audi has debuted in the world of Instagram filters for the launch of its latest premium all-rounder – the Audi Q2. Conceptualised by BBH India and executed by Alive Now, the AR filter offers an immersive gamified experience of driving this machine to tech-...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/sensibly_weird.jpg?itok=tr348OUc
Subhas Warrier launches Sensibly Weird Company

NEW DELHI: Prominent adman Subhas Warrier, who has earlier worked with agencies like Ogilvy and Mindshare, recently launched his own advertising agency, Sensibly Weird Company. He has partnered with former head of department (visual arts) at the National Institute of Creative Communication (NICC),...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/wild_stone.jpg?itok=uXjstRn2
Why Wild Stone's 'Sense' is a great unifier

NEW DELHI: Every individual wants to look good and smell good when they walk out of their homes and are in the vicinity of other people. It leaves a strong impression among others about their personality and helps create a strong recall about them. While there is a huge market for apparel to...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required