MAM

Q3-2016: Weather affects Wonderla footfalls, but revenue rises

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/02/11/1642.jpg?itok=gmX8aXrn

BENGALURU: South Indian amusement park and resorts player Wonderla Holidays Limited (Wonderla) reported 11.7 per cent lower footfalls in the quarter ended 31 December, 2015 (Q3-2016, current quarter) because of the bad weather across Southern India that had also caused floods and destruction in Chennai. The company reported 5.66 lakh footfalls in the current quarter as compared to 6.41 lakh footfalls in Q3-2015. Despite this setback, the company has posted 6.5 per cent year on year (YoY) growth in total income from operations (TIO) for the current quarter at Rs 50.43 crore as compared to Rs 47.36 crore and a 16.7 per cent quarter and quarter (QoQ) growth as compared to Rs 43.23 crore. Amongst Wonderla’s peers are Adlabs, Ramoji Film City and Essel World

Note: 100,00,000 = 100 lakh = 10 million = 1 crore

Increase in revenue can be attributed to the higher average ticket and non-ticket revenues per visitor, says the company. Net average ticket revenue per customer in Q3-2016 increased 19 per cent to Rs 686.90 as compared to Rs 579.50 in Q3-2015. Average non-ticket revenue per customer increased 33 per cent to Rs 230.40 from Rs 173.70 in Q3-2015.

Company speak

“We are generally satisfied with the performance during the third quarter of the ongoing financial year. We have recorded growth in revenue in spite of a 11.7 per cent decline in the footfalls at the parks during the quarter, mainly due to unfavourable weather conditions during November. We are seeing a rebound in footfalls, and are optimistic about growth in footfall in the coming quarters for both existing amusement parks. We are also eagerly waiting to launch our brand new amusement park in Hyderabad to public within a couple of months,” said Wonderla managing director Arun K Chittilappilly.

Revenue streams

The company has three amusement parks in Bengaluru, Kochi and Hyderabad and a resort in Bengaluru. A large part of its revenues come from its Bengaluru operations.

It reports two revenue streams – from sales of services and from sales of products.

Revenue from sales of services in Q3-2016 increased 3.4 per cent YoY to Rs 42.64 crore (84.6 per cent of TIO) from Rs 41.24 crore (87.1 per cent of TIO) in Q3-2015 and increased 15.3 per cent QoQ from Rs 36.98 crore (85.5 per cent of TIO).

Revenue from sales of products increased 27.3 per cent YoY to Rs 7.79 crore (15.4 per cent of TIO) from Rs 6.12 crore (12.9 per cent of TIO) and increased 24.6 per cent QoQ as compared to Rs 6.35 crore (14.5 per cent of TIO)

Let us look at the other numbers reported by Wonderla

Wonderla Profit after Tax (PAT) in Q3-2016 declined four per cent YoY to Rs 12.26 crore (24.3 per cent margin) as compared to Rs 12.77 crore (27 per cent margin), but was 2.6 per cent higher QoQ as compared to Rs 11.95 crore (27.6 per cent margin) in the immediate trailing quarter.

EBIDTA in the current quarter declined 12.9 per cent YoY to Rs 18.21 crore (36.1 per cent margin) as compared to Rs 20.89 crore (44.1 per cent margin), but increased 23.8 per cent QoQ from Rs 14.71 crore (34 per cent margin) in Q2-2016.

Total Expense in Q3-2016 increased 14.9 per cent YoY to Rs 35.04 crore (69.5 per cent of TIO) from Rs 30.51 crore (64.4 per cent of TIO) and increased eight per cent QoQ as compared to Rs 32.45 crore (75.1 per cent of TIO).

Employee Benefit Expense in Q3-2016 increased 25.7 per cent to Rs 8.15 crore (16.2 per cent of TIO) as compared to Rs 6.49 crore (13.7 per cent of TIO) in Q3-2015 and increased 7.7 per cent as compared to Rs 7.57 crore (17.5 per cent of TIO) in Q2-2016.

The company spent 7.1 per cent less YoY towards marketing and advertising expenses in the current quarter at Rs 5.32 crore (10.6 per cent of TIO) as compared to Rs 5.73 crore (12.1 per cent of TIO), but spent 51.9 per cent more than the Rs 3.51 crore (8.1 per cent of TIO) in Q2-2016.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/wpp.jpg?itok=ZS1Txy-f
WPP to host second series of CX India in partnership with Adobe

NEW DELHI: WPP is all set to host the second session of its CX series, to be held on 26 November 2020, in partnership with Adobe. Recognising the importance of CX in today’s day and age, the session will discuss a human-centred design approach and design thinking methodologies, with design,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/him.jpg?itok=1IrLBm-L
Himalaya’s ‘healthy hair’ promise empowers women in new spot

NEW DELHI: The Himalaya Drug Company has unveiled a new film for Himalaya Anti-Hair Fall Shampoo with the communication “Hair fall nahi, ab sirf zindagi meri mutthi mein” (No fallen hair, only life in the palm of my hand) as part of the Healthy Hair Ka Vaada campaign.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/20.jpg?itok=cLiy-3ex
From 'joy of eating' to 'joy of cooking': Fortune completes 20 years

NEW DELHI: Fortune Edible Oils & Foods is celebrating 20 years of giving food lovers in the nation a healthier lifestyle. To mark this milestone, Fortune has launched a new campaign highlighting their brand’s essence, ‘20 years of Fortune.’ Augmented with a versatile array of dishes, cultures...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/royl.jpg?itok=nQktFTC3
Seagram's Royal Stag ropes in global icons for new campaign

NEW DELHI: Seagram’s Royal Stag has provided a global outlook to its philosophy of ‘Make it Large’ with a powerful new campaign that inspires audiences to achieve their dreams. Top global icons like Ranveer Singh, Rohit Sharma, Jasprit Bumrah, Kane Williamson, McDonald Wanyama, Diva Dhawan, and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/ashi.jpg?itok=LlGVP37U
Asahi Kasei launches #AsahiKaseiMiniChef campaign to recognise your munchkin’s culinary talent

<p>With an aim to bring to limelight the hidden culinary talent that your children hone in the kitchens whipping up really scrumptious creations with their little hands, Asahi Kasei India has announced the launch of one-of-its-kind Instagram &amp; Facebook campaign #AsahiKaseiMiniChef. In...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/ad.jpg?itok=FIayfWU3
The Ad Club Bangalore to hold Big Bang Utsav 2020

NEW DELHI: The Ad Club Bangalore is putting together a series of fun programmes to engage with the advertising, media and marketing fraternity this festive season. The three week-long Big Bang Utsav 2020 starts on 4 December and will be held on Friday evenings through the month. It will feature...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/whitehat.jpg?itok=3p9H7xD1
Delhi HC asks Aniruddha Malpani to remove posts critical of WhiteHat Jr

NEW DELHI: Controversy’s favourite child WhiteHat Jr got major relief in its defamation lawsuit case against the angel investor Aniruddha Malpani, who in a series of social media posts had accused the ed-tech platform of hiring people with no coding skills, as the Delhi high court asked the accused...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/vfcc.jpg?itok=p73Ip7r-
Virtual Fireside Chat with Puneet Gupt, Coo, Times Internet Ltd

Taking ahead its virtual fireside series with experts across media and entertainment industry, Indiantelevision.com will be hosting Times Internet COO Puneet Gupt on 25 November. The session will be hosted by founder, CEO and editor-in-chief Anil Wanvari. Gupt drives the strategy, vision and...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/vidyut.jpg?itok=T7s4_eAX
Vidyut Jammwal signs on as new face of MuscleBlaze

NEW DELHI: Sports & fitness nutrition brand MuscleBlaze has signed on actor & martial artist Vidyut Jammwal as its brand ambassador for the next two years. Along with endorsing the brand’s innovative range of products, Vidyut will be seen promoting fitness as a phenomenon in the country. 

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required