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Q1-2015: Marico reports double q-o-q PAT; Ad exp up 58 per cent

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BENGALURU:  Indian consumer products in beauty and wellness space company Marico Limited (Marico) reported more than double (2.09 times) the PAT in Q1-2015 at Rs 185.28 crore (11.4 per cent of Total Income from Operations or TIO) as compared to the Rs 88.77 crore (8.3 per cent of TIO) in Q4-2014 and 17.5 per cent more than the Rs 157.73 crore (11.4 per cent of TIO) in Q1-2014.

Notes: 100,00,000=100 lakh = 1 crore = 10 million

Marico spent Rs 192.18 crore (11.8 per cent of TIO) in Q1-2015 towards advertising and sales promotion (ASP), which was 57.6 per cent more than the Rs 121.90 crore (11.4 per cent of TIO) in the immediate trailing quarter and 9.1 per cent more the Rs 176.13 crore (12.7 per cent of TIO) in the year ago quarter Q1-2014.

The company’s ASP shows a linear downward trend across 10 quarters starting Q4-2012 until Q1-2015 in terms of percentage of TIO, but in absolute rupee terms the company’s ASP shows an upward linear trend. Please refer to fig 1 below.

Click here to enlarge the image

Marico’s TIO in Q1-2015 at Rs 1623.13 crore was 51.4 per cent more than the Rs 1072.06 crore in Q4-2014 and 17.4 per cent more than the Rs 1382.37 crore in Q1-2014. The company’s TIO shows an upward linear trend during the 10 quarters under consideration, with its TIO during the current quarter being the highest so far.

The company’s PAT also shows an upward linear trend.  Details of PAT have been indicated above. Please refer to Fig 2 below.

Click here to enlarge the image

Marico claims that it touches the lives of one out of every three Indians, through its portfolio of brands such as Parachute, Parachute Advansed, Saffola, Hair and Care, Nihar, Nina-r Naturals, Livon, Set Wet, Zatak, Mediker, Revive and Manjal. The company says that its international consumer products portfolio contributes to about 25 per cent of the group's revenue, with brands like Parachute, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, L‘Ovite and Thuan Phat.

Click here to read the standalone financial result

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