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Pursuite.com forays into furniture

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MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment. 

With over 50 brands and more than 5000 products from across the globe, Pursuite will now offer products across categories such as bathroom fixtures, fittings, doors & windows, finishes & coverings, furniture, hardware, lighting, furnishing & carpets and artworks & signages.

According to a study by Assocham and Deloitte, the e-commerce market in the country is expected to cross $50 billion in value by the end of 2018 from the current level of $38.5 billion, on the back of a growing internet population and increased online shopping. 

Pursuite has partnered with Roca, Parryware, Sio, Euronics, FCML, Vitofloor, Barlinek, Egger, Interex, Floorwalk, Wipro, Trend N Design, Stanley, Loomcraft, Renesola, Greyellow, The One Lighting, Nova and Havells   for FF&E product supply. 

Pursuite CEO Amit Shukla says, “With our strategic and innovative solutions, we aim to enhance the brand connect and deliver the best value to our customers. Pursuite considers it crucial to enable its valued customers to get the best deals across the widest range of FF&E products. We already offer the widest range of choicest items in OS&E vertical. With this new category launch, Pursuite has reiterated its commitment to deliver best value to its customers.”

The selection and product discovery of FF&E category will be simplified and optimised through smart technology that matches customer preferences with brand offerings and progressively fine-tunes this matching based on past product selections. This technology has already been deployed and tested in operating supplies & equipment category and has been well received by existing customers and participants of ecosystem.

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