MAM

Purplle to launch Shakti Mohan's 'NY Bae X Shakti'

Purplle is aiming to strengthening its premium range of personal care products

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/04/Shakti-Mohan%27s-make-up.jpg?itok=AbrE2XLY

MUMBAI: Purplle.com, the leading Indian online beauty and personal care company, has signed an agreement with television personality & dancepreneur Shakti Mohan to launch an exclusive make-up range. Branded as NY Bae X Shakti, this is a limited edition premium make-up range curated by Shakti Mohan and exclusively marketed & sold on Purplle.com’s e-commerce platform. NY Bae X Shakti is also the official beauty partner of 'Break A Leg' Season 2,  India’s only dance-meets-comedy-meets-style web series expected to be aired in February 2020.  

Over the last couple of years, Purplle has been focussing on building a strong portfolio of own brands. Currently, the company’s own brand portfolio contributes over 30% of its revenues. Through its partnership with Shakti Mohan, Purplle is strengthening its premium range of personal care products. This is the first celebrity product range being launched by the company.  

Speaking about the collaboration, Purplle.com co-founder Manish Taneja said, “Our vision is to deliver specialized, high performance, ultra-glam makeup products to millennials through our exclusive brand NY Bae. Admirers of NY Bae look up to the brand as a source of hope, motivation, passion, and beauty. The followers of Shakti, too, look up to her and are inspired by the same qualities. The coming together of these two was just meant to happen.”

Speaking on the same, Shakti Mohan states, “Makeup is a natural extension of dance for me. I wanted to do a line for years, but it needed to be credible and a game-changer. I wanted my line to be inclusive, accessible, and for it to speak to the millennial generation, that always wants to look on point. All the Mohan sisters are very inclined when it comes to cosmetics, and I’m beyond thrilled to partner with NY Bae for this. NY Bae brand ethos and performance resonates with me, thereby making it just the right fit.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/19/chess.jpg?itok=lHnb5sXN
AI-based chess board maker Square Off introduces two new products

Harish Thawani, the founder of Nimbus and Neo Sports is one mean competitor who loves the mental battle the game of chess provides. Are there any other players amongst media executives who want to rise up to the challenge? This one is for Thawani and for them.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/moanxz.jpg?itok=6lhEzyZg
PHD Appoints Monaz Todywalla as CEO for India

Mumbai: PHD, part of Omnicom Media Group, has roped in Monaz Todywalla as its new chief executive officer for India. Prior to joining PHD India, Monaz held the role of VP of growth & strategy at Wavemaker India. PHD APAC CEO James Hawkins said, “We could not have asked for a more experienced,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/somany.jpg?itok=PSMsA4o5
Somany Ceramics styles Mumbai Airport

Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation, has recently executed an outdoor campaign at Mumbai International Airport. The campaign was done in association with Times...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/whitlpool.jpg?itok=4eeVaqU_
Whirlpool to sponsor ESPNcricinfo for IPL 2020

NEW DELHI: Whirlpool of India, a subsidiary of Whirlpool Corporation, world’s leading kitchen and laundry home appliance company, signs official sponsorship with ESPNcricInfo for IPL 2020. As part of the association, Whirlpool will bring alive the IPL fever through one-of-a-kind flagship shows,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/amrit.jpg?itok=gzv-1KYz
22feet Tribal Worldwide ropes in Amrit Panigrahi to lead transformation consulting & technology practice

NEW DELHI: In a move to bolster its digital transformation and brand experience offering, 22feet Tribal Worldwide, part of the DDB Mudra Group, has appointed Amrit Panigrahi to lead its transformation consulting and technology practice. Amrit will closely work with  22feet Tribal Worldwide...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/amit_tolani.jpg?itok=Q7ofUjr1
Ceat gears up to drive hard during the IPL20

NEW DELHI: It does not seem to be tiring of its partnership with the IPL. Leading Indian tyre maker Ceat has been associated with the world’s most valued cricket league since 2015.  And it has once again gone ahead and partnered with the BCCI as a strategic time out partner. It first put its money...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/media_minds_2.jpg?itok=iUblJ8d1
#MediaMinds2 | Emotional pact within our teams helped us survive this pandemic: Aditya Kanthy

NEW DELHI: Having spent more than 17-years of his professional career with DDB Mudra Group, Aditya Kanthy is very proud of two things; the amazing work that the creative powerhouse is constantly churning out and the emotional bond that all the members of the team have developed. And he attributes...

MAM Podcasts
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/cadbury.jpg?itok=JxDUpnun
Cadbury Dairy Milk partners with Mumbai Indians to spread sweetness

NEW DELHI: Cadbury Dairy Milk has partnered with Mumbai Indians as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou” initiative.  As part of this initiative, the brand will double the total runs scored in all Mumbai Indians matches to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/rcb.jpg?itok=UFzPqefH
This IPL season, RCB celebrates Covid warriors

NEW DELHI: We are living in a new normal and the idea of heroes in the field has got redefined in the past six months as regular people have transformed themselves into selfless frontline warriors who are winning the battle of humanity. During IPL season 13, Royal Challengers Bangalore will be...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required