MAM

Puma India signs Washington Sundar & Devdutt Padikkal

The brand recently announced its partnership with RCB.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/20/img_20042021_115619_800_x_800_pixel.jpg?itok=B1PmXe3K

MUMBAI: Global sports brand Puma has signed a long-term partnership deal with two up and coming players, Washington Sundar and Devdutt Padikkal. The duo joins Puma’s impressive roster of cricketers that include Indian captain Virat Kohli, wicketkeeper-batsman KL Rahul, women’s national cricketer Sushma Verma and legends like Yuvraj Singh.

Considered the future of Indian cricket, Sundar and Padikkal have been punching above their weights in major cricketing tournaments. Sundar’s all-round performance in Australia helped the Indian cricket team clinch a historic away test series win and Padikkal emerged as a ‘find of the season’ with his stellar performance for Royal Challengers Bangalore in his debut Indian Premier League (IPL) season. Sundar, a game changer and Devdutt, a consistent run-getter in the domestic circuit perfectly embody Puma’s ‘Forever Faster’ spirit.

Puma India and southeast Asia managing director Abhishek Ganguly said, “Washington and Devdutt have displayed remarkable resilience and grit on field that’s led to their meteoric rise as athletes. We have always believed in supporting not just established players, but also talent with immense future potential. We will continue to partner with young athletes, also at the grassroots to give back to India’s sporting ecosystem.”

Washington Sundar said, “Feels great to be associated with a brand like Puma which has some of the world’s greatest athletes in their roster. Watching skipper Virat Kohli and KL Rahul closely has given me a deeper insight into the brand. Puma adds a lot of credibility to an athlete’s journey and I’m excited to work with the brand in India.”

Devdutt Padikkal added, “A partnership with a global sports brand like Puma is really a big motivation for young athletes like me. I’m looking forward to a long-term association with the brand.”

Sundar and Devdutt are currently part of the Kohli-led IPL team, Royal Challengers Bangalore in the ongoing IPL 2021.   

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_183627_800_x_800_pixel.png?itok=cFh1oJPY
The Advertising Club to host Effie India Awards '21 on 29 Oct

Mumbai: The Advertising Club is all set to host the Effie India Awards 2021, virtually, on 29 October at 7 p.m. This year The AdClub has surpassed all its previous records to receive 950 entries, the highest ever, with as many as 51 Agencies participating. Post conducting three town hall meetings...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_174406_800_x_800_pixel.jpg?itok=fjLEVChf
Manyavar is official Indian wear partner of ICC Men’s T20 World Cup '21

Mumbai: Vedant Fashions Ltd-owned ethnic clothing brand Manyavar has announced its association with the International Cricket Council (ICC) as the official Indian wear partner of ICC Men’s T20 World Cup 2021. The brand went live with the ongoing T20 World Cup 2021 from the Super 12 stage games...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_172110_800_x_800_pixel.jpg?itok=-xPTtzXs
Adloid appoints Amit Sharma as head of digital marketing

Mumbai: Adloid, a deep tech company with core expertise in Augmented Reality (AR) on Monday announced the appointment of Amit Sharma as head of digital marketing. He will report directly to Adloid’s co-founder and chief revenue officer Prashant Sinha. In this role, Sharma will be responsible for...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_160052_800_x_800_pixel.jpg?itok=vLCB3_GU
Crompton unveils Star Lord 3-in-1 ceiling lights in its latest TVC

Mumbai: Innovative lighting brand Crompton Greaves Consumer Electricals Ltd has announced the launch of a multimedia campaign called- ‘Mood Jaisa, Lighting Vaisa’ for its latest range of Star Lord three-in-one ceiling lights.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_155711_800_x_800_pixel.jpg?itok=Cj6qA0KR
DDB Mudra Group advances gender equality with Phyllis India Project

Mumbai: DDB Mudra Group has launched ‘The Phyllis India Project’- a year-long mentorship program to enable and encourage women to thrive in leadership roles and drive professional growth.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_140428_800_x_800_pixel.jpg?itok=tZciajRj
Saurav Ganguly & VVS Laxman team up for My11Circle’s T20 World Cup campaign

Mumbai: Multi-game platform Games24x7 that owns fantasy sports platform My11Circle has launched a mass media campaign for its T20 World Cup fans. The new campaign launched on Sunday is called ‘Game Ke Deewane’ and celebrates the fervour of cricket fans. And in order to laud their winning spirit,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_133141_800_x_800_pixel.jpg?itok=bIVadvN1
#KooKiyaKya asks Koo in its first-ever TVC

Mumbai: Homegrown multi-language micro-blogging platform Koo has launched its first-ever television ad campaign during the ongoing T20 World Cup. The social media app has partnered with Ogilvy India and developed a creative communication platform - ‘Koo Kiya Kya’ to urge people to express...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_131416_800_x_800_pixel.jpg?itok=ECVRqwSI
Efficacy Worldwide onboards Ravindra Singh as GM, North

Mumbai: Integrated marketing communication agency Efficacy Worldwide has brought Ravindra Singh on board as general manager, North. In his new role, Singh will be responsible for new business development and client servicing across clients in the North region, said the company in a statement.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_125105_800_x_800_pixel.jpg?itok=9kbH1-0p
Mindshare India expands its footprint in the east

Mumbai: Expanding its foothold in the east, Mindshare, GroupM’s flagship agency has partnered with several new clients in Kolkata who are looking to explore their marketing strategies beyond traditional media, it said on Monday. Mindshare India has a mix of brands in its client roster across...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required