MUMBAI: Promodome Communciations has bagged the account of Campus Shoes, the casual footwear brand from the Action Shoes group.
The group was looking to bolster Campus, and was looking for an agency to inject freshness into the brand through a new campaign led by a young brand ambassador. The client zeroed in on Promodome, which managed to sign on actor Varun Dhawan as brand ambassador.
The print campaign with Dhawan has been released, and the TVC shall soon be seen on various channels as well in cinema halls and various activations/events planned all over India.
The new line for the brand is - ‘We live in a campus called life’.
Promodome CEO Rajshekhar Malaviya said, “The intent behind this new line is the rising aspirations of youth, who believes that the limitations of yesterday can and will be challenged.”
The agency has had a long association with the Action Shoes group, having done another celebrity led campaign for the brand a couple of years ago, with Emran Hashmi and Neha Dhupia as brand ambassadors.