MAM

Procter & Gamble partners WE Hub to identify and collaborate with startups

WE Hub is a State Government initiative

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/13/ng.jpg?itok=rTwixDlL

MUMBAI: Procter & Gamble (P&G) in partnership with WE Hub, the first-of-its-kind state-run platform for Women Entrepreneurs, recently concluded its first Telangana edition of vGROW Summit. vGROW is P&G’s first-of-its-kind platform to identify and collaborate with businesses and individuals offering innovative industry-leading solutions. Three startups were selected to pilot innovative digitisation and energy optimisation solutions at P&G’s Hyderabad plant that manufactures Ariel®, Tide® and Pampers®. This partnership is in line with P&G’s commitment to invest in Indian startups and inclusive growth.

More than 55 startups, from across India, applied through WE Hub. The shortlisted applicants were then given an opportunity to pitch their innovative solutions at P&G’s vGROW Summit held at WE Hub office in Hyderabad. Out of these, three startups will now be piloting their solutions at P&G’s Hyderabad manufacturing plant.

Principal secretary to IT E & C Department Jayesh Ranjan said, “It is encouraging to see organisations like P&G and initiatives like vGROW supporting the startups in the country. Partnerships like these will help create an ecosystem for inclusive growth.”

P&G India associate director – purchasing and supplier partnerships Shivangi Jain said, “As a company, innovation is an integral part of how we operate and provide superior propositions to our consumers. We firmly believe that when all stakeholders come together, it accelerates innovation that leads to inclusive growth. Our partnership with WE Hub is helping us connect and leverage external startup capabilities to strengthen our operations and drive inclusive growth in the state of Telangana. This partnership is part of P&G’s vGROW platform in line with the company’s commitment to invest and collaborate with startups, small businesses, and individuals offering innovative industry-leading solutions.”

WE Hub CEO Deepthi Ravula said, “P&G’s active participation to involve startups in their pursuit to drive automation in their manufacturing site sets a great precedent for involvement of Corporates in creating a conducive environment for startups. The success of the program was its structured approach, as all relevant stakeholders were well-prepped on working with startups, which helped the startups understand the problem statements better.”

The handpicked startups will now work in close collaboration with the P&G team to pilot their solutions at P&Gs Hyderabad plant.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/Rohan_Bopanna-Nikita_Dutta.jpg?itok=Z7NKjbwl
ASICS limited-edition GEL-NIMBUSTM 22, TATA Mumbai Marathon 2020 official Race Day T-Shirt unveiled

MUMBAI: Japan-based sportswear company ASICS and India’s leading sports promoter Procam International today unveiled the limited-edition GEL-NIMBUS™ 22 along with the official ‘Race Day T-Shirt‘ for the 17th edition of Asia’s most prestigious TATA Mumbai Marathon (TMM) 2020. ASICS Brand Athlete...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/OneCulture%20Raps.jpg?itok=tKTCyfa8
OneCulture Raps its way to Redefine the Work Culture for Millennials

New Delhi, 6th December 2019: OneCulture, a unified co-working space with various amenities for corporates and professionals, collaborates with the new-age rap artist, Karma. The rapper based in Doon is known to stir a buzz amongst the crowd as he acknowledges societal and social concerns through...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/Mondelez_800.jpg?itok=JKzLBf46
Mondelēz International Releases its First-Ever global State of Snacking™ Report Explores the Rise of Snacking in India

INDIA  - Mondelēz International recently announced the launch of its first-ever State of Snacking™ report, a global consumer trends study examining the role snacking plays across the world, including India, in meeting consumers’ evolving needs: busy modern lifestyles, the growing desire for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/adidas_FC.jpg?itok=HR0V1Yom
adidas launches campaign inspired by Real Kashmir FC fans

Inspired by the support that Kashmir Football Club gets from its rivals’ fans, global sportswear giant adidas and Real Kashmir FC together unveiled the new design of the club’s 2019-2020 home jersey. They have dedicating it to fans of the club. The new colourways are an ode to the Unreal Fans of...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/oppo.jpg?itok=Ozwhz1eG
OPPO announces extension of its partnership with International Cricket Council till September 2023

MUMBAI: OPPO, a leading global smartphone brand, has announced the extension of its partnership with the International Cricket Council (ICC) for another 4 years, up-till September 2023. Under the partnership, OPPO will continue to remain the official Mobile Handset and Headset partner of ICC and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/lazypay.jpg?itok=E1yvMrJZ
LazyPay launches new campaign #LazyPayHaiTohSortedHai

MUMBAI: LazyPay, PayU India’s consumer lending platform and India’s most popular Pay Later option, today launched its new digital campaign ‘LazyPay Hai Toh Life Sorted Hai’. The campaign, to connect with today’s consumers, takes an unusual route and uses cases to highlight the convenience that...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/zee.jpg?itok=JTXU8rub
The Advertising Club announces MARQUEE AWARDS 2019 celebrating marquee brand stories

MUMBAI: The global marketing and brand building paradigm has over the years evolved to encompass contemporary platforms, break through mediums and the dynamic digital ecosystem. The India marketing and advertising industry has also played a pivotal role in driving this change.  Such game changer...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/madinson.jpg?itok=aXytOZwr
Madison Media Group elevates Vinay Hegde as chief buying officer

MUMBAI: Madison Media has announced the promotion of Vinay Hegde as chief buying officer. He will report to Amol Dighe, CEO, Madison Media Ultra and head of investments. Madison Media’s buying teams across offices will now report to Hegde. Hegde takes over from Neelkamal Sharma, who has decided to...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/ashi.jpg?itok=Tsf5uR4U
Ashish Bhasin bags ‘South Asia Agency Head of the Year’ title at Campaign South Asia Awards 2019

MUMBAI: Dentsu Aegis Network (DAN) CEO APAC and Chairman India Ashish Bhasin has won ‘South Asia Agency Head of the Year’ Titles at Campaign Asia-Pacific's Agency of the Year Awards for the fourth time. 

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories