MAM

Premier Badminton League assigns digital mandate to Columbus India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/21/PBL.jpg?itok=NUAf32AW

MUMBAI: Premier Badminton League (PBL) has assigned its digital mandate to Columbus India, the digital agency from Dentsu Aegis Network.

Managed by Sportzlive, it is India’s highest prize money tournament in the world of badminton leagues. The league goes live this season from 23 December 2017 till 14 Jan 2018.

Sportzlive founder Prasad Mangipudi says, “This relationship will help Sportzlive & PBL to get media engagement services from Columbus’ unique ‘Media Engagement Framework’, enabling the event to reach millions of digital audiences in India & abroad.”

Sportzlive managing director Atul Pande adds, “Digital is going to be a focus area of our marketing spends as our viewers are majorly online enabling us to build a larger sporting community across all sporting events managed by SportzLive.”

Columbus India CEO Anurag Gupta mentions, “Columbus’ unique digital media services framework will allow real-time reporting on not just engagement but also on the buzz to help Sportzlive communicate with its audience in real time, this will be our second sports media engagement account after successfully working with Sportzlive for #CueSlam earlier this year.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/28/Worldline.jpg?itok=tV2QMwZk
UPI recorded transaction volume of 10.8 bn in 2019: Worldline India Digital Payments Report

MUMBAI: In 2019, the four forms of online payments -- debit cards, credit cards, Immediate Payment Services (IMPS) and Unified Payments Interface (UPI), recorded a combined transactions volume of over 20 trillion and combined value of over Rs trillion, reveals the annual Worldline India Digital...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/The-Red-Abby_-Jury.jpg?itok=iIFDbv_y
Red Abby to adjudge the best communication programmes that fight violence against women

MUMBAI: The Advertising Club and the Advertising Agencies Association of India (AAAI) will launch ‘The Red Abby’ award as a part of Goafest 2020.  ‘The Red Abby’ awards have been instituted to acknowledge the best creative works that address the issue of violence against women in society. The jury...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/admitad.jpg?itok=5WteI1UN
Admitad drove sales worth $65 million through affiliate marketing in India in 2019, reveals Admitad Annual Affiliate Report 2020

MUMBAI: Global affiliate network Admitad released its annual Affiliate Report 2020 which studies trends in the international affiliate marketing industry, identifying the global market growth drivers over the past year. The report provides an in-depth understanding of the region-wise shift to the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/inox.jpg?itok=U5p1KxnV
INOX deploys Dolby Multichannel Amplifiers

MUMBAI: Cinema chain INOX Leisure Limited (INOX) today extended its strategic partnership with Dolby, a leader in immersive entertainment experiences to provide the best in class cinema solutions. With Dolby Atmos screens already present at INOX multiplexes across the country, INOX today announced...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/rishi.jpg?itok=AH6N3qQ_
Rishi Khiani to step down from Ant Farm to build a startup in the Job-tech space

MUMBAI: Serial innovator Rishi Khiani has announced that he will be stepping down from day-to-day operations at Ant Farm, a digital innovation company that he founded in 2013. While he steps down from his operational role, Rishi will continue to be a promoter shareholder in Ant Farm and its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/davidson.jpg?itok=4DXJ4RcF
Harley-Davidson India launches #FreedomStoriesIndia : Social media campaign highlighting unique stories of Harley Riders

MUMBAI: Building on its approach to transform owners into brand ambassadors, Harley-Davidson India has launched an innovative campaign on social media that also inspires the new wave of riders. Harley-Davidson’s #FreedomStoriesIndia is an initiative that captures the journeys and philosophies of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/mumbai.jpg?itok=a2_bNNUt
Marriott International and Mumbai Indians Announce Sponsorship Agreement For Next 3 Indian Premier League Seasons

MUMBAI: Marriott International and the Mumbai Indians, the most successful and internationally recognized brand of the Indian premier League (IPL) including 2019 season champion today announced a multi-year partnership, giving members of Marriott Bonvoy, the award-winning travel programme from...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/thappad.jpg?itok=SUzPS33s
Hygiene brand Pee Safe partners with 'Thappad'

MUMBAI: Pee Safe, India’s leading personal hygiene and wellness brand, has collaborated with the movie Thappad starring Taapsee Pannu. A video featuring Taapsee went live ahead of International Women’s Day 2020. It is trending as #BeSafewithPeeSafe on various social media platforms.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/tra.jpg?itok=SFn0s9wx
Samsung is India’s most desired brand; Sony TV fourth in the list

MUMBAI: South Korean mobile brand Samsung has topped the list of TRA’s Most Desired Brands 2020. The next spot is followed by Apple which has moved one rank up as compared to last year. Apple steadily climbed rank from 290 in the year 2015 to now being second. Samsung has secured its place in the...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required