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Policybazaar's new spot pushes health & term life insurance

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/21/akshay_kumar-policybazaar.jpg?itok=P951D5d9

NEW DELHI: Policybazaar.com has launched its new television campaign “AapKiSideHai”. The ad campaign features Policybazaar’s brand ambassador, Akshay Kumar, highlighting the brand's promise of embracing a holistic customer-centric approach while helping to bridge the insurance protection gap in India.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer-centric brand, that is committed to stand by its customers, both pre and post-purchase”, said Policybazaar.com. head of brand marketing Samir Sethi.

Read more coverage on Policybazaar

The new brand campaign reinforces Policybazaar’s core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring that the policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.  

The new ad series highlights Policybazaar's unparalleled support to customers while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Policybazaar.com COO Sharat Dhall said, “Our ultimate aim is to provide 360-degree assistance to customers that start from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them the protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries & emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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