MAM

PepsiCo acquires Bare Foods for $200M in a bid to provide healthy products

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/05/26/Bare-food.jpg?itok=KqlMNK_z

MUMBAI: A global snack brand started by an Indian, Bare Foods has been acquired by American multinational food, snack, and beverage corporation, PepsiCo. 

PesiCo has entered into a definitive agreement to acquire the US snack company that is primarily into baked fruits and vegetable snacks. The transaction will expand the company's snacking portfolio and further deliver on its vision to offer consumers more positive nutrition options.

PepsiCo chairman and chief executive officer Indra Nooyi says, “For nearly a dozen years, PepsiCo has been committed to our vision of making more nutritious products, while also reducing added sugars, salt, and saturated fat. Bare Snacks fits perfectly within that vision.”

Although both the companies did not disclose the financial terms of the deal, but it is learnt that Pepsi will pay less than $200 million for the snack company.

She adds, ”The Bare Snacks leadership team has done an outstanding job building a top-tier organisation and a strong brand with authentic roots, and I couldn't be more excited to welcome Bare Snacks to the PepsiCo family.”

Bare Snacks was founded in 2001 by a family owned organic apple farm in Washington, that began selling packaged baked apple chips in local farmers' markets. Under its current leadership team, it has expanded steadily to become the leader in apple, banana and coconut snacks.

It has recently expanded into vegetable chips and offers the industry's broadest assortment of baked crunchy fruit and vegetable chips (apple chips, banana chips, coconut chips, and new beet chips, carrot chips, and sweet potato chips). Bare products are made from simple ingredients that are baked, not fried.  They are non GMO project verified, feature clean labels and are sold online and in natural and conventional retail channels across the US.

Bare Foods CEO Santosh Padki is thrilled to work with the PepsiCo team to further its mission of bringing simplicity to snacking. "With a shared passion for crunchy, better-for-you snacks, PepsiCo is the right partner to help bring our simply baked fruit and vegetable  snacks to even more consumers across the world and continue to grow our brand," he adds. 

Upon closing, Bare Snacks will continue to operate independently from its headquarters in San Francisco with its leadership reporting into Frito-Lay North America, a division of PepsiCo.

Frito-Lay North America president and chief operating officer Vivek Sankaran thinks that Bare premium baked fruit and vegetable chips are an exciting expansion of Frito-Lay's better-for-you snack offerings. 

PepsiCo will continue to offer the current Bare Snacks product line  while also working with the Bare Snacks team to deliver new, innovative options, and ultimately expanded distribution.

PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes 22 brands that generate more than $1 billion each in estimated annual retail sales.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/mumbai.jpg?itok=a2_bNNUt
Marriott International and Mumbai Indians Announce Sponsorship Agreement For Next 3 Indian Premier League Seasons

MUMBAI: Marriott International and the Mumbai Indians, the most successful and internationally recognized brand of the Indian premier League (IPL) including 2019 season champion today announced a multi-year partnership, giving members of Marriott Bonvoy, the award-winning travel programme from...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/thappad.jpg?itok=SUzPS33s
Hygiene brand Pee Safe partners with 'Thappad'

MUMBAI: Pee Safe, India’s leading personal hygiene and wellness brand, has collaborated with the movie Thappad starring Taapsee Pannu. A video featuring Taapsee went live ahead of International Women’s Day 2020. It is trending as #BeSafewithPeeSafe on various social media platforms.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/tra.jpg?itok=SFn0s9wx
Samsung is India’s most desired brand; Sony TV fourth in the list

MUMBAI: South Korean mobile brand Samsung has topped the list of TRA’s Most Desired Brands 2020. The next spot is followed by Apple which has moved one rank up as compared to last year. Apple steadily climbed rank from 290 in the year 2015 to now being second. Samsung has secured its place in the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/dadasaheb.jpg?itok=uosKGtwz
PNG Jewellers honoured at Dadasaheb Phalke International Film Festival Awards 2020

MUMBAI: PNG Jewellers, the 187 Years legacy jewellery the brand was awarded the token of appreciation at Dadasaheb Phalke International Film Festival Awards 2020 for “Excellence in Jewellery- Retail”. The prestigious appreciation letter was received by Dr. Saurabh Gadgil, Managing Director, PNG...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/fitter.jpg?itok=nqpp0ZQ3
Fitternity Joins Hands With Swiggy To Give Consumers Incentives For Healthy Choices

Fitternity, India’s one stop destination for fitness, has collaborated with India's largest online food ordering and delivery platform- Swiggy. The alliance is in sight to incentivise consumers to take steps towards adopting a healthier lifestyle.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/upGrad.jpg?itok=lW02U7_K
CupShup launches BTL activation across 3000 corporates for edtech major upGrad

CupShup, an independent advertising start-up, has joined hands with upGrad to help corporates upgrade their skills in today's fast-changing technology landscape. upGrad is one of India’s largest online higher education company.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/both.jpg?itok=pWY2grrJ
Big Trunk Communications Bags Digital Mandate For H & R Johnson (India)

Big Trunk Communications has bagged the digital mandate for H & R Johnson (India). The association is primarily aimed at combining customer experience and process innovation to help the brand attain end-to-end digital transformation and win big in the growing digital marketing arena.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/Modi-Trump.jpg?itok=dktj57bG
Marketing of India to Trump

It’s not your normal day when the president of the United States of America pays a visit. India tried to sway his priorities and hosted the guest and his family as lavishly as possible.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/votes.jpg?itok=3vB1rHl_
FOUND! India’s 290 Million Lost Voters will now get the right to vote

MUMBAI: As the largest democracy of the world, India is abode to an enormous population of 1.3 billion people and counting. In the era of technological advancements, a large concentration of the nation’s population has migrated to metropolitan areas in search of better employment, education or...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required