MAM

Pepsi launches 'How We Do It' live in Mumbai

It is Badshah and Now United’s first single together

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/01/Badshah.jpg?itok=q8zTo1Ek

MUMBAI: Rapper Badshah and global pop group Now United’s new single, ‘How We Do It’, presented by Pepsi was launched during a love concert at High Street Phoenix in Mumbai recently. The collaboration is a result of Pepsi’s commitment towards discovering and supporting emerging artists, reveals a press statement.

PepsiCo India director – marketing, hydration and cola Tarun Bhagat said, “Pepsi has always anticipated the pulse of today’s generation ahead of the curve. Music has been one of our biggest platforms globally, and continuing this intrinsic commitment, Pepsi is excited to bring together the incredible musical talent of Indian rapper Badshah and global pop group Now United to provide a new experience for fans. ‘How We Do It’ is an amazing track and we are hopeful that music fans on the lookout for a newer, cooler sounds in India and beyond will love it.”

Badshah shared with audiences his experience of collaborating with Now United. He said, “Pepsi has always enabled young, upcoming talent and through them, I am getting this fantastic chance to collaborate with 14 young people from across the globe. As an artist, I strongly believe that it is good to collaborate as it helps broaden your horizon. Through ‘How We Do It,’ Now United and I have been able to learn from each other, share experiences and encourage each other to create better art; and we are very excited to share this with all our fans.”

Badshah and Now United’s new song, ‘How We Do It’, presented by Pepsi and distributed by One Digital Entertainment will premiere on Saavn and Radio One on 29 November, followed by a video premier on MTV Beats and VH1.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/protinex.jpg?itok=pFNQj0SX
Protinex taps influencer marketers to push Immuno Nutrient Calculator

MUMBAI: Protinex in association with Filter Coffee Co is conducting an aggressive influencer marketing campaign to promote its Immuno Nutrient Calculator.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/bikano_0.jpg?itok=puEQXy2e
How Bikano successfully shed its traditional mien for a modern positioning

NEW DELHI: Uprooting themselves from the comfort and security of home sweet home in Bikaner to the narrow, bustling galis of Delhi 6, the forerunners of Bikanervala believed in taking measured risks and ensuring that they paid off. It’s probably the reason why they were able to make their street-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/outdoor.jpg?itok=YUlc1U2t
Times OOH acquires media branding rights of Chennai’s billboards

NEW DELHI: Times OOH has acquired exclusive media rights over Chennai’s central and southern billboards. Located in the heart of the city at Chetpet and iconic spots at OMR, these mediums cover some of Chennai’s prime and busiest areas from Chetpet bridge to Perungudi and Sholinganallur toll plazas...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/paytm.jpg?itok=Y5Oj3rF2
Re-imagining online events: Paytm Insider introduces new platform features to enhance the online events experience

Do you remember how magical it was when 10,000 fans sang along with your favourite band live? Or the sweeping excitement of cheering with tens of thousands of fellow cricket fans in the stadium? Or the collective gasp when an unlikely wicket fell? This shared feeling of excitement has not yet been...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/duka.jpg?itok=UdVP_n5L
Dukaan’s tribute to store owners & merchants clock 3 million views in 12-hours

NEW DELHI: In an attempt to honour the role of store owners and merchants in the covid-2019 lockdown and highlight their plight, Dukaan released a heart-touching video campaign, #EkNayiShuruat!, on Diwali. video narrated the tale of a shopkeeper who sells sweets and snacks, lending a brief insight...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/petit.jpg?itok=pcdKNO8s
International mindfulness and meditation app Petit BamBou now available in India

Petit BamBou, the leading freemium, non-religious, mindfulness app in Europe that helps people cultivate a healthy habit for their mental well-being, is now available in India. With 6.4 million users worldwide, Petit BamBou is one of the most downloaded apps in the Health and Fitness category, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/shov.jpg?itok=S0gMsCyv
Kiko TV rebrands as 'assisted shopping' app

MUMBAI: Kiko TV has announced its repositioning from a short format video app to an assisted shopping experience platform, making it India’s first AI-powered video and live commerce platform in the assisted shopping segment.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/9stcaks.jpg?itok=k1z76Mst
9stacks all set to host ‘India’s First ever HEADS UP Poker Championship’ starting 24th Nov 2020

This November, 9stacks, a leading pioneer of online poker, is all set to host the highly anticipated 'Heads Up - Poker Championship'. Heads Up play is considered one of the most strategic forms of play in poker because the game is against the player and not just the cards. In such Heads Up matches...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/airtel.jpg?itok=WGNdscBS
Vedantu & Airtel DTH take quality education to TV screens

NEW DELHI: The DTH arm of Bharti Airtel (Airtel) and ed-tech brand Vedantu have announced a tie-up to enable students across India to access quality education.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required