MAM

PEPSI® DEBUTS ITS SWAG ON THE FASHION RUNWAY

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/09/Pepsi.jpg?itok=ZaiBHhMl

Mumbai, October 8, 2019: The SWAG LEVEL of fashionistas across the country is all set to rise as beverage brand PEPSI® readies for its runway debut.

The iconic brand will mark its foray into the world of fashion through a collaboration with homegrown Ready To Wear (RTW) label HUEMN. The collection, which will be launched at FDCI’s upcoming LOTUS INDIA FASHION WEEK celebrates the SWAG of the new generation.

The PEPSI® x HUEMN fashion collection builds on the beverage brand’s philosophy that INTERESTING IS THE NEW COOL. Each piece, created by designer duo Pranav Misra and Shyma Shetty, will reimagine and personify the brand’s philosophy of SWAG. It comprises of statement ath-leisure in classic HUEMN style incorporating the soul of Pepsi®.

The iconic PEPSI-COLA® logo will find its way across the collection’s distinctive, vibrant pieces evoking a sense of nostalgia, while at the same time being rooted in popular culture. All denim fabric used in the collection is made using recycled plastic, in line with PepsiCo’s ‘Winning with Purpose’ vision which aims to build a world where plastics never become waste.

Speaking about the collection, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, “PEPSI® is a brand which has always resonated with the voice of today’s generation. This new generation is armed with SWAG or an inherent confidence in their own abilities. They are not afraid to express themselves and are constantly on the lookout for ‘Interesting’ new ways of self-expression. Fashion has always been an important way of self-expression for Indian youth and our foray into the world of fashion is a step to celebrate this self-expression.

The Pepsi® x HUEMN COLLECTION reflects the cool attitude and SWAG of the youth. We are very excited to launch the collection at the upcoming India Fashion Week and are confident that it will find its way into the hearts and closets of India’s youth very soon.”

HUEMN’s co-founder Shyma Shetty said, “We are thrilled to be playing with the iconography of a legacy brand such as Pepsi®. The collection is an amalgamation of the ethos of both brands and an effort to bring both our audiences together, with an inclusive and fresh product line driven by both- popular culture and cutting edge fashion,”

HUEMN’s co-founder Pranav Misra said, ““The collection has a strong youthful appeal to a conscious customer as all denims in the line are made from recycled ocean plastics. There are handcrafted details and fun handcut applique but also lots of basics for every palate.”

He describes the collection as progressive and relevant and a line that will pave the way for more artistic collaborations between powerhouses to drive a fresh new aesthetic.

FDCI Chairman Sunil Sethi said, “Pepsi as a brand has always had a focus on pop culture and this reflects in their new campaign ‘Har Ghoont Mein Swag’. It finds harmony with HUEMN, which as a brand boosts self-confidence using diversity in fashion as a vehicle of communication. This proverbial swag is evident in both Pepsi and HUEMN, as they embark on creating a line which embodies the spirit of living life to the fullest, the omnipresent mantra for GenZ,”

The collection is an extension of part of Pepsi’s 2019 ‘Har Ghoont Mein Swag’ campaign and will be unveiled at the Pepsi® x HUEMN runway show at FDCI’s Lotus India Fashion Week on 9th October.

Pepsi®’s ‘Har Ghoont Mein Swag’ campaign was launched earlier this summer and aims to celebrate the confidence and self-belief of the Indian youth. The campaign is all about living in the moment, seizing new, interesting opportunities and doing it all with SWAG. It is based on the idea that when the self-belief of India’s youth leads to self-confident action, every drop rises to the occasion, creating an ocean of youthful SWAG.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/phonepe.jpg?itok=se5NI-si
PhonePe launches “Karte Ja. Badhte Ja.” with Aamir Khan and Alia Bhatt

MUMBAI: PhonePe, India’s leading digital payments platform today announced the launch of its new brand campaign “Karte Ja. Badhte Ja.” featuring Bollywood superstars Aamir Khan and Alia Bhatt.  PhonePe is also the official co-presenting sponsor for the television broadcast of VIVO IPL 2020, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/shalimar.jpg?itok=kA_PqWRm
Shalimar Paints has launched its new latest campaign 'ColourALife'

MUMBAI: Iconic paint manufacturer Shalimar Paints, being a responsible corporate has taken a proactive initiative to bring colours to the lives of the blind kids. To introduce the concept of #ColourALife, the brand has transformed the recovery rooms of eye hospitals by painting them with vibrant...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/shefali.jpg?itok=d9QkB1EA
Star Sports campaign for ICC Women’s T20 WC 2020 featuring Shafali Verma

MUMBAI: Star Sports has launched a new campaign #TakeOnTheWorld featuring sixteen-year-old Shafali Verma, ahead of the ICC Women’s T20 World Cup set to begin Friday on 21 February 2020. #TakeOnTheWorld uses glimpses of Shafali’s childhood to bring alive her single minded-focus and passion to play...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/82_5_Communications.jpg?itok=6_mG6nHV
82.5 Communications makes a mark in year one

MUMBAI: It’s a toddler and it is already boasting of achievements attributable to the big boys in advertising. Mumbai-hqed creative boutique Eight Two Point Five ( 82.5) Communications is the agency we are referring to. It came into existence just a year ago (26 January), as a reincarnation of...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/Love.jpg?itok=rW62xHtg
Brands and Valentine's Day campaigns 2020

MUMBAI: Love is in the air and Valentines’s day is not just an occasion for those who love to connect but also for brands to connect with their consumers. This year too, brands are leaving no stones unturned to grab customer’s attention and promote their products. Brands are trying to break the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/sanjit.jpg?itok=6I11kh-j
MyTeam11 appoints Dentsu X as the Digital agency on record

MUMBAI: MyTeam11 - One of India’s leading fantasy sports platforms, today announced the appointment of Dentsu X as their digital agency on record, in furthering their consumer and media outreach program for the upcoming season. MyTeam11 who boasts of a subscriber base of ten million plus presently...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/watches.jpg?itok=CBDsiyze
Helix celebrates self-love, life and friendship with the launch of their new collection

MUMBAI: This Valentine’s Day, building on the philosophy of love and friendship, Helix has launched its new trendy collection catering to the needs and wants of Gen Z. The collection is an ideal amalgamation of style and comfort, making it an everyday essential for youngsters. The trendy collection...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/lic.jpg?itok=RpSAJJI4
The LIC of India launches its new digital campaign, goes offline to promote the same

MUMBAI: The LIC of India which recently launched a new digital campaign to promote the importance of life insurance in different phases of life, has taken the campaign offline to reach out and engage with the audience, bringing in a personal touch. The campaign called - Smart logon ki clear hai...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/alexa.jpg?itok=IeHZXL7l
Here’s how Amazon Alexa is celebrating love this Valentine’s Day

MUMBAI: It’s that time of the year again when there’s a certain magic in the air. When everything takes a little more colour, looks a little prettier, and sounds a bit sweeter. To be in love like that, knows no boundaries; be that of colour, community, age, or gender.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories