MAM

Nestle India recalls Maggi from shelves; maintains it’s safe

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/06/05/Untitled-3.jpg?itok=t19kWzZ2

MUMBAI: It comes as no surprise that Nestle Global CEO Paul Bulcke is in India for damage control and takes stock of the situation here. Having reduced production by a third, sales halved for the brand with a 75 per cent market share and market price plunging by nine per cent in a day, Nestle India’s Maggi is indeed seeing a slow boil.

In a statement, the MNC said that it had decided to withdraw the product from shelves across India.

Addressing the media in a press conference held in Delhi today, Bulcke said that the company applied the same quality standards everywhere in the world. “We do not add MSG in Maggi noodles and it is safe for consumption in India,” he said.

Speaking about recalling the product from the market, Bulcke said, “What we do here is only with the consumer in mind. I don’t feel this is the right environment to have the product on shelves.”

Additionally, India’s central food safety regulator Food Safety and Standards Authority of India (FSSAI) has now ordered Nestle India to recall nine Maggi variants from the market.

Justifying its stance Nestle has said in an earlier statement that the batch in which the UP government found lead was an expired batch. The company’s reasoning remains restricted to testing the product in their labs and some external labs as well. However, as many as six Indian state governments have not accepted their testing and have called for a ban for the noodles brand.

“We are aware of media reports that say a case has been filed against us by the authorities in Uttar Pradesh. On receipt of the official notice we will take appropriate action under the guidance of our legal advisors. We cannot comment any further at this stage,” the company had said.

The company, like its CEO Bulcke, has maintained that there was no added flavour to its product. “We do not add the flavour enhancer MSG (E621) to Maggi Noodles in India. However, the product contains glutamate from hydrolysed groundnut protein, onion powder and wheat flour. Glutamate produces a positive result in a test for MSG,” said Nestle India.

In light of the trust of its consumers and the safety of its products being Nestle’s first priority, recent developments and unfounded concerns about the product has led to an environment of confusion for the consumer, to such an extent that the product has been withdraw from the shelves, despite the company claiming it to be safe.

While it is unlikely that this controversy will die down in “2 Minutes,” Maggi Noodles nonetheless promises to come back in the market as soon as Nestle India takes corrective measures in order to get out of this imbroglio.

After all the hullabaloo about Nestle withdrawing nine variants of its noodle brand from the shelves, the latest development in the Maggi controversy is that the government has asked the company to stop further production, processing, import, distribution and sale of the product. 

The FMCG major was also asked to withdraw and recall the food product “Maggi Oats Masala Noodles with Tastemaker” and any other product for which risk assessment has not been undertaken and product approval granted.

The FSSAI did not find a satisfactory response from Nestle India's representatives, who were given a hearing on 4 June by FSSAI chairman and CEO to seek their response in the matter and hence this decision was taken.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/tony-mooney.jpg?itok=gpM2dljo
ThinkAnalytics brings in Sky veteran Tony Mooney

ThinkAnalytics has appointed Sky veteran and data and analytics expert Tony Mooney as SVP, advertising. Tony will head up the firm’s ThinkAdvertising business, helping pay-TV and OTT providers maximise their ad inventory across broadcast and streamed TV and generate new revenue streams from...

MAM Digital
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/tata_tea.jpg?itok=ROzi88X9
Tata Tea Premium turns to Odisha with hyper-local advertising approach

NEW DELHI: Tata Tea is synonymous with its activism-led campaign – Jaago Re – that ran for nearly a decade and focused on multiple issues and subjects. It looked beyond the functional aspects of the tea advertising category and focused on self-actualisation - increased civic consciousness and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/hi.jpg?itok=MEBGv8Lb
WhiteHat Jr brings in Hrithik Roshan for new campaign

WhiteHat Jr has roped in Bollywood actor Hrithik Roshan for its latest campaign, which urges students to book their free online coding class and sample the platform

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/dell-2.jpg?itok=1Y6LAqva
Dell is India’s most trusted brand: TRA report

Dell has achieved top spot as India’s most trusted brand, for the second year in a row, in TRA’s Brand Trust Report (BTR) 2020. In the second place is Mi Mobiles, which also led the mobile phone category for the first time this year. Samsung Mobiles secured the third place, followed by Apple iPhone...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/eros-group.jpg?itok=MbWcyT4D
DViO Digital to drive Eros Group’s omnichannel strategies in MENA region

Following a multi-agency pitch, Eros Group has appointed DViO Digital to drive their omnichannel strategies and plans in the MENA region.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/aesl.jpg?itok=CFGivyni
Aakash Education pushes ANTHE with a new spot

Aakash Educational Services has launched a new TV commercial on its flagship national scholarship exam, Aakash National Talent Hunt Exam (ANTHE 2020), on all major channels across languages in the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/homelane.jpg?itok=1FSJZAiI
HomeLane launches its first experience centre in Kolkata

Kolkata: As part of its operational scale-up, interior design company HomeLane is expanding its footprint in West Bengal. The company has launched its first experience centre in Chinar Park, north Kolkata. Spread over 2,500 square feet, the HomeLane experience centre offers potential customers and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/amjad_ali.jpg?itok=JCU6Duuo
Syed Amjad Ali moves on from Mullen Lintas

New Delhi: Syed Amjad Ali has moved on Mullen Lintas. He was serving as the president of the agency’s Delhi office since 2017. Ali was one of the founding members of the Mullen Lintas in 2015. During this time he worked on several brands such as Vistara, Honda Cars, Gionee Mobiles, Llyod, Zee TV,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/vishal-mehra.jpg?itok=rY6RqSV6
Vishal Mehra elevated to SVP 22feet Tribal Worldwide

NEW DELHI: Digital solutions agency 22feet Tribal Worldwide, from the DDB Mudra Group, recently elevated Vishal Mehra to the post of senior vice president. In his new role, he will be leading the Delhi branch for DDB Mudra Group and 22feet Tribal Worldwide, and will be responsible for digital...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required