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Nestle forays into breakfast cereal category in India

Nestle forays into breakfast cereal category in India

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MUMBAI: Nestle India has launched Nesplus - a range of nutritious and delicious breakfast cereals for the entire family. A unique combination of wholegrain and multigrain, the new breakfast cereals aim to offer an array of healthy breakfast choices for Indian families.

The new range of Nesplus breakfast cereals comes with four multigrain variants – Kokos, Choco- Burst Fillows, Strawberry-Burst Fillows and Nutty Honey Granola. Each of these is a combination of four grains including wheat, rice, oats and the traditional Indian millet, jowar. This combination of grains along with unique flavours has been specially created for the Indian palate. A key characteristic of the product is that it remains crunchy in warm milk.

Nestlé India chairman and managing director Suresh Narayanan says, “Breakfast is considered to be the most important meal of the day and consuming the right breakfast sets the tone for the rest of the day. Nesplus is specifically designed for the Indian consumer and offers vitamin D, calcium, B-vitamins, iron, folic acid and fibre, making it a great addition to the breakfast table.”

With this launch, Nestlé India aims to provide high quality nutritious breakfast options for the Indian consumer in line with its vision to introduce products ingrained in nutrition, wellness and health.

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