MAM
Report on Shemaroo

Nerolac, Royal Challengers Bangalore transform lives with ‘Man of the Match’ Grant

The brand allocated an amount equivalent to Man of the Match as a grant to an NGO

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/13/RCB.jpg?itok=karVO7n_

MUMBAI: Staying true to its commitment of supporting skill development initiatives and to inculcate the spirit of performance amongst youth, Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India, in association with Royal Challengers Bangalore (RCB) announced its unique initiative - ‘Man of the Match’ (MoM) Grant. Kansai Nerolac Paints was one of the team sponsors for Royal Challengers Bangalore (RCB).

The event witnessed Kansai Nerolac Paints Ltd GM – marketing Peeyush Bachlaus, Royal Challengers Bangalore chairman Sanjeev Churiwala and RCB’s star players handing over a cheque of Rs 700,000 to Basavaprabhu Patil of the NGO, Vimochana Sangha, an organisation which works towards the cause of skill building and creating livelihood opportunities for unemployed youth in the state of Karnataka.  

Furthermore, a captivating documentary highlighting the fruition of Kansai Nerolac’s skill development initiatives at the grassroots level in the remote villages of Uttarakhand and Sikkim west, were showcased at the event.

Commenting on the initiative, Kansai Nerolac Paints Ltd GM – marketing Peeyush Bachlaus said, “At Nerolac, we believe that livelihood and skill enhancement is imperative to driving the growth trajectory and development of our country. This became even more critical to us when we made a small beginning by visiting remote parts of our country as part of our skill development programme. Majority of our current population comprises of the youth who are eager to learn and waiting to realise their potential. Our Man of the Match grant is inspired by these thoughts and aids in empowering the youth and transforming their lives by enhancing their skills through classroom and practical training by our experts. We remain committed to this cause and look forward to taking this initiative to many more parts of the country.”   

The MoM Grant will match the Man of the Match amount presented in each of the home games played by Royal Challengers Bangalore, amounting to a sum of Rs 700,000 cumulatively.

Basavaprabhu Patil, Vimochana Sangha commented, “Kansai Nerolac’s ‘Man of the Match’ grant is a great initiative. We are pleased that the grant is allocated to the unemployed youth of Karnataka for their skill development this time around. We are sure that such a step will go a long way in helping them develop livelihood earning capabilities and transforming their lives for the better.”

Royal Challengers Bangalore chairman Sanjeev Churiwala said, “Skill development in all walks of life, be it sports, painting or any other vocational programmes is the need of the hour. It helps in channelising the energy of our youth in the right direction and can even lead to livelihood opportunities. Nerolac’s strong impetus to drive skill development helps ensure the availability of skilled workforce and development of communities as a whole. We are proud to share this skill development platform with our team sponsor Kansai Nerolac.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623507917505.jpg?itok=q-5cLCix
BARC week 22: Dettol products top list of brands

Mumbai: The Broadcast Audience Research Council (BARC) has released its week 22 report in which Dettol Range of Products is the advertising brands list topper with 474.53 (000 secs) ad volume.  Dettol Toilet Soaps also bagged the second spot with 423.92 (000 secs) ad volume followed by Amazon Prime...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623492724472.jpg?itok=LrsOLbyl
Biotech firm Mylab signs Akshay Kumar as brand ambassador

New Delhi: Pune-based Biotechnology firm Mylab Discovery Solutions has roped in Bollywood actor Akshay Kumar as its brand ambassador. The molecular biology company is focused on developing tests for human diagnostics, food safety, agriculture, and veterinary. It had recently launched the country's...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623492614844.jpg?itok=hePGtmUB
Xiaomi India appoints Jaskaran Singh Kapany as head of marketing

New Delhi: Jaskaran Singh Kapany has been appointed as the head of marketing, Xiaomi India. "Jaskaran is a terrific marketing leader and in his previous role, he was heading marketing for Paytm. He played a critical role in building the brand from scratch. @Jas - welcome to the madness. Looking...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623490304440.jpg?itok=cdAtiPzl
Virat Kohli continues association with Audi India

Mumbai: Indian cricket team captain Virat Kohli will continue his association with Audi India, the German luxury automobiles manufacturer announced on Saturday. Kohli has been associated with Audi India since 2015 and has been an integral part of the brand's marketing and social campaigns.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623488614476.jpg?itok=dDHK4qL_
Covid Care: JCB India to support education of children of deceased employees

New Delhi: JCB India has decided to support the education of the children of its employees who succumbed to Covid-19 and extend medical insurance for their families to ten years. “Besides, the term insurance policy benefits, the company will support the education of the children of deceased...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623487940535.jpg?itok=6IaVikTH
Now one can buy a car completely online via CARS24

Mumbai: E-commerce platform for pre-owned vehicles CARS24 wants to disrupt the business, to simplify and transform used car purchases, and has made the entire sale and delivery process online. In a first for the Indian pre-owned automobiles industry, CARS24 will offer home delivery; a six-months...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/xz.jpg?itok=CIp92HhV
KKR's head of marketing Kaustubh Jha moves on

Kolkata Knight Riders' (KKR) head of marketing, Kaustubh Jha has moved on after over two years stint with the Indian Premiere League (IPL) team.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/oly.jpg?itok=bXO3gt_R
Sponsors jittery, as Covid casts a shadow over Tokyo Olympic 2020

As the countdown begins for the 2020 Tokyo Olympics, brands sponsoring the mega sports event are treading cautiously. The growing public opinion against the games has compelled brands to reconsider their move to go full throttle with their gaming-linked advertising.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/11/imposibele.jpg?itok=JDlVVByO
adidas film celebrates differences at UEFA Euro 2020

Apparel brand adidas unveiled the first in a series of short films, as part of its new UEFA EURO 2020 campaign to inspire fans, players, and communities to build a more positive and inclusive world by celebrating the differences that make people unique.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required