MUMBAI: The fashion and lifestyle e-commerce platform, Myntra.com, has signed up Ranveer Singh as its brand ambassador. Singh will endorse the contemporary jeanswear brand from Myntra.com – Roadster.

The association further marks the company’s focus on establishing itself as the fashion brand for young India.

Myntra CMO Vikas Ahuja said, “Being the preferred fashion destination in the country, we constantly aim to resonate fashion and lifestyle in the hearts and minds of the youth of the country. Our private brands play a significant role in this, and in creating differentiation, choice and value for our shoppers. Roadster products are known for their combination of style and class and unparalleled quality. Signing on Ranveer Singh is a sturdy step towards the evolution of the Roadster brand, which we intend to take to another level. Ranveer’s power-packed and unconventional persona makes him the ideal choice for Roadster.”

Ranveer Singh added, “I have always been very selective when it comes to brand associations because I believe that who you associate with says a lot about you. Roadster is a brand I took a liking to instantly. The clothes are wonderful and are more than real value for the price point they are pitched. Most importantly however, I subscribe to its philosophy of not being bound to any societal norms and I’m really looking forward to doing some great work with Roadster as we continue ahead on the journey.”

With over 650 products to choose from, Roadster offers Denim aficionados a stupendous range of stylish products for both men and women. Roadster products are priced between Rs 300 - 3,799 and are exclusively available on Myntra.com.