MAM

Myntra presents world’s only virtual Comic Con

A three-day online event in association with Comic Con India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/28/brands.jpg?itok=lOapfBd3

MUMBAI: After the roaring success of the first-ever online Comic Con launched in May this year, Myntra has returned with a bigger, more immersive and engaging edition of one of the country’s greatest pop cultural celebrations. The second edition of this adventure-loaded virtual convention is being held in association with Comic Con India between the 25 and 27 of November, offering millions of fans, especially those living beyond Tier 1 cities, experiences similar to the offline Comic Con held in metros.

The in-app immersive comic experience from Myntra, offers six different universes for fans including, Justice League, Avengers, Star Wars, Cartoon, Earth and Time Travel. The event has a range of engagement activities, including, quizzes, crosswords, spotting the difference and more, to challenge the true fan’s knowledge of the universe. There is rich content for comic fans to explore and interact with, alongside the biggest fanboy inventory ever, comprising 10,000 styles across apparel, footwear, accessories, super hero action figures, comic books, Game of Thrones collectible books, superhero bobble heads, posters, mugs, home furnishing and even a chance to win passes for the San Diego Comic Con. Another interesting aspect of this edition is the personalized scorecard which is displayed on users profiles and helps them track their progress as they explore the multiverse.

Over 80+ brands, including Myntra’s ‘Kook n Keech’- the go-to brand for comic star studded merchandise which houses the largest collection of licensed products from Marvel, DC, GoT, Cartoon Network, Star Wars and Disney, will be available along with YK, Bioworld and others. Some of the popular superheroes and characters include, Superman, Batman, Iron Man, Captain America, Hulk, Deadpool, Harry Potter, Mickey Mouse, Spiderman and Wonder Woman. In the second edition, Myntra has also on-boarded key brands like The Entertainment Store, giving people across the country access to their merchandise.

Speaking on the occasion, Myntra Jabong head Amar Nagaram said, “Myntra is focused on providing its customers new and unique experiences and the virtual Comic Con is the latest in our efforts to engage our customers and give them access to the best of brands and comic merchandise. Pop Culture is catching up rapidly across the country and that is where the concept of an online Comic Con makes absolute sense, as it not only helps us reach and engage with a large fan base, but also underscores the brand’s culture and proposition.” 

The current edition is also being promoted extensively on social media with themed content- like a superhero chatroom, engagement contests, influencer promotion and more. Myntra has also partnered with Comic Con India to have a shoppable kiosk with self-checkout in the offline Comic Con events in key cities. The most popular superheroes on Myntra over the last one year, across genres were, Captain America, Avengers, Iron Man, Deadpool & Punisher.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/eureka.jpg?itok=r0P99ji8
Eureka Forbes brings 'Ayurfresh' technology with Dr Aquaguard

The recently revamped Eureka Forbes has introduced another innovation – Dr Aquaguard with Ayurfresh technology, aiming to give a refreshing taste and aroma to everyday drinking water.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/clovia.jpg?itok=p4QHGZ2G
Clovia forays into personal care category

Lingerie brand Clovia recently launched its new line of solution-based personal care products.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/rob_reilly.jpg?itok=eAErXxKE
McCann Worldgroup’s Rob Reilly joins WPP as global CCO

NEW DELHI: WPP has appointed outgoing McCann Worldgroup global creative chairman Rob Reilly as its global chief creative officer. Reilly will join the network in May and report to CEO Mark Reed. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/mond4.jpg?itok=9qsCGga1
How Mondelez India leveraged its partnership on broadcast for IPL 2020

NEW DELHI: There are campaigns and there are campaigns. But there are certain advertising messages which strike home like no other – they either leave a tear in the eye or have you feeling nostalgic. Some have you chuckling, others inspire you, while yet others leave you just feeling good.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/afc.jpg?itok=cz18giWo
AFC announces Sportradar as Official Video and Data Distribution Partner for Major AFC Competitions from 2021 to 2028

The Asian Football Confederation (AFC) today announced an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028. Under the new agreement, Sportradar becomes the Official Video and Data Distribution...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/arunima-sangeeta.jpg?itok=Xd14yFhg
Arunima Singh named Havas Life Sorento VP - digital

NEW DELHI: Havas Life Sorento has further strengthened its leadership team with the appointment of Arunima Singh as vice president digital. In this new role, Singh will drive health digital and technology vision and strategy for the agency. She will be based in the Mumbai office. 

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/bhava.jpg?itok=M4Fmy45i
Do Your Thng onboards Bhavna Darira as business head

NEW DELHI: Branded content marketplace Do Your Thng (DYT) has brought on Bhavna Darira as business head. She brings with her over two decades of experience in sales, marketing and brand positioning.  Darira’s past experience is with companies like Aditya Birla Financial Services, Reliance...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/amanda.jpg?itok=MfVebxuO
Dentsu International integrates iProspect and Vizeum

NEW DELHI: As part of dentsu International's streamlining efforts, the agency network will integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner.  By integrating this two award-winning agencies, dentsu brings Vizeum’s media...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/heamnt.jpg?itok=XGlZqVTj
CNBC Awaaz terminates Stock 20-20 host Hemant Ghai

NEW DELHI: The Network18 Group has terminated stocks editor & anchor Hemant Ghai, the co-host of Stock 20-20 which airs on its Hindi business news channel CNBC Awaaz, as a consequence of an order passed by the Securities and Exchange Board of India (SEBI) against him for violating stock market...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required