MAM

Myntra accelerates digital transformation journey with Microsoft Cloud

Reimagines online shopping experience for customers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/19/myntra_0.jpg?itok=mxmKc_Hh

MUMBAI: Myntra, one of the leading destinations for fashion and lifestyle, has partnered with Microsoft to accelerate its digital transformation and offer an unmatched experience to its customers. Leveraging Microsoft Azure, Myntra is focused on innovation, speed, and agility to strengthen its leadership position even further.

“As we accelerate our business and grow our value, the ability to scale our technology in a secure environment to accommodate this growth is critical,” said Myntra CEO Amar Nagaram. “The Microsoft Azure platform provides our teams the ability to deliver innovative and personalized capabilities for our customers with speed supported by a strong depth of technology expertise from the Microsoft team.”

Myntra has worked closely with Microsoft to migrate its platform - from supply chain management to inventory to site capabilities - to Azure for trusted, always-on, hyper-scale and cost-effective computing. These critical capabilities support its entire portfolio of 7,00,000 styles from more than 3,000 international and domestic brands available on its store. Myntra is now in a position to offer a seamless and personalised experience for customers as they shop across its portal both from their personal computers and mobile phones.

The elasticity of Azure is helping Myntra scale rapidly for big spikes that occur routinely during festive seasons. Since the deployment of Azure, Myntra, has recorded a 50 per cent rise in orders in the latest edition of its biennial End of Reason Sale.

Microsoft India president Anant Maheshwari said, “We are thrilled to partner with Myntra to integrate Azure cloud and analytics capabilities in India’s largest fashion e-tailer. The solutions we build together will empower Myntra to be the leading fashion e-commerce experience from India.”

Microsoft Azure supports the company’s engineering and product management teams rapidly develop, deploy, and test new capabilities. By building and centralising its data platform on Azure, Myntra is applying advanced analytics and machine learning to gain a comprehensive understanding of customers and deliver highly personalized products, marketing and service for them. The company is using Microsoft Power BI to empower its employees to visualise and act on real time feedback to create the best customer experience and drive the business.

Microsoft is relentlessly working towards making technology accessible and productive for all. This partnership with Myntra is a tremendous opportunity to bring out a transformation in the Indian ecommerce space and to co-create and deliver industry solutions on Azure.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/khimji.jpg?itok=PP7RP7nj
Khimji Jewels launches ‘Back to Being Beautiful’ campaign

MUMBAI: Khimji Jewels has launched a consumer celebration campaign ‘Back To Being Beautiful’, with the aim to help customers all over the country get back to feeling and looking their best, along the gradual journey to normalcy. Created in collaboration with Digital Dogs Content and Media, the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/titan.jpg?itok=93KY9QhJ
Titan Company shows strong recovery rate in Q2

NEW DELHI: Titan Company reported an 89 per cent recovery in sales in Q2 of FY 2020-21 led by sharp recovery in the jewellery division post the significant disruption caused by the Covid 19 pandemic in India in the first quarter of the fiscal. The total income for the quarter was Rs 4,389 crore,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/hipi.jpg?itok=fhx51SUb
HiPi unveils digital campaign ‘HPL Roast’

KOLKATA: Short video platform HiPi has unveiled its latest digital campaign ‘HPL Roast’ for HiPi Premier League, its first ever IP since its beta launch in August 2020. In a bid to capitalize on the ongoing cricket frenzy, 'HPL Roast' comprises a set of four short films created to promote the video...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/cnn.jpg?itok=mFbU_4A2
CNN’s As Equals series expands with new three-year grant

MUMBAI: CNN’s award-winning As Equals series is expanding with a new three-year grant from the Bill & Melinda Gates Foundation. This grant will support CNN’s reporting on gender inequality with a particular focus on the world’s least-developed countries and increased programming about the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/automobile.jpg?itok=pKup84h9
Auto industry steps on the gas to lift festive season sales

NEW DELHI: India's automobile industry has had a bumpy ride these last few years. Add a global pandemic on top of that and the sector was completely stalled. However, with the onset of the festive season, the industry finally seems to be on the road to recovery.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/raj.jpg?itok=BCQYMbyD
WATConsult's Rajiv Dingra launches RD&X

NEW DELHI: Rajiv Dingra (previously founder and CEO of WATConsult, a digital agency part of global network Dentsu International) has announced the launch of his latest entrepreneurial venture, RD&X Network -- a deep-tech network that will drive brand, business, media and data transformation...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/patytm.jpg?itok=tlRjBDEM
Indian musicians reinterpret global artists in Paytm Insider’s ‘Jim Beam Originals’

MUMBAI: Paytm Insider’s penchant for creative innovation with Jim Beam’s enthusiasm stirred into the mix has resulted in the creation of the novel musical property Jim Beam Originals. In this series of 10 virtual music experiences, famous Indian musicians will reinterpret legendary international...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/pratik.jpg?itok=1byM_gwk
Faboom Witnesses Significant Increase in its User-Engagement During IPL 2020

NEW DELHI: Indian Premier League 2020 has been taking over the audience with a bang, the buzz for cricket as a sport is only seen elevating by every match. The cricket fever has not only glued the nation to the screen passionately but also has them biting their nails with commendable performances...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/bms.jpg?itok=KNtT9euT
BookMyShow’s new campaign marries entertainment and safety

NEW DELHI: BookMyShow has released its latest campaign film ‘Unlocking Life’ which explores the theme of people revisiting their favourite forms of out-of-home entertainment experiences in the new normal.  The ‘Unlocking Life’ campaign comes at a time when the entertainment sector in the country is...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required