MuscleBlaze announces Shubman Gill as its brand ambassador

Mumbai: Sports nutrition brand MuscleBlaze has announced the appointment of Shubman Gill as its new brand ambassador for endorsing the brand’s MB Fuel One Sports range amongst the youth.

Shubman Gill, an Indian international cricketer, exemplifies what it means for young people to be fitness enthusiasts. His guiding principle, "Grind Now, Shine Later," reveals how much value he places on his health. Given his enormous fan base, MuscleBlaze hopes that this partnership would further strengthen its brand engagement with athletes and fitness fans nationwide.

Talking about his association with MuscleBlaze, cricket’s rising star Shubman Gill said, “I'm excited to be a part of MuscleBlaze since I've always been passionate about working out every day and maintaining a fit lifestyle. With everyone getting busy and always juggling with their lives, nutrition takes a backseat; so my association with MuscleBlaze will promote the healthy way to be ahead in the game of staying active by dispelling the myth that consuming supplements and protein is a barrier to fitness”

Commenting on this brand ambassador announcement, HealthKart founder and CEO Sameer Maheshwari said, “The ethos of MuscleBlaze is to foster a Ziddi attitude, and Shubman’s journey reflects exactly that. He is a rising star and we are thrilled to fuel his achievements with our products like Biozyme etc. This partnership will scale great heights.“

Adding to the excitement, MuscleBlaze business head Kaustuv Paliwal said, “We’re thrilled to have Shubman Gill represent us as a brand ambassador. MB has a penchant for being the harbinger of great talent, and what we see in Shubman Gill is an unassailable potential to stand out with his champion mindset, exactly what MB stands for. Our association with such a trailblazing batsman, who has dauntlessly pursued his Zidd against all odds to make sure failure does not loom close, also reiterates our vigor to fuel the future of Indian sports with genuine supplements specially crafted for athletes. With this, we’re expecting to further motivate our young consumers and infuse them with the right supplements.”

The Fuel One Sports range by MuscleBlaze is specifically crafted for athletes to bolster uncompromised performance and set them up for the ultimate victory. The present portfolio of Fuel One Sports includes elite products like Sports Protein and rehydration fuel Hydr8 Pro available across all the major online marketplaces along with a promising product lineup in the pipeline.