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Mother Dairy introduces ice cream - chocolate with new brand ROCKET

The brand has introduced a brand mascot Neila

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NEW DELHI: Making an entry into the new category of Ice Cream - Chocolates, Mother Dairy a leading dairy player in India introduced a brand ROCKET, with two exciting flavors of French Vanilla and Belgian Chocolate.

Mother Dairy with this launch has also created a brand mascot named Neila that is synonymous to the company house color Blue! “Simply out of the world” is how we can define this product just as the Mascot is out of the world.

Mother Dairy business head dairy products Sanjay Sharma said, “Consumers prefer something new and unique, especially when we talk about a segment like Ice-cream. Classic flavors, new varieties, and something fulfilling for the taste-buds is how the segment is perceived to be. For these simple joys of our consumers, we thought of launching an exciting category of Ice Cream - Chocolates which are Extra Tasty, Extra Chocolaty, and Extra-Terrestrial, offering a rich mouthfeel and a delectable taste this season. The product will be available at an affordable price of Rs 20”

The product is specially curated for the young and eventful audience- the teens and pre-teens. 

Speaking on the idea of a brand Mascot, he further added, “Given the name, the unique flavor/format and the profile of the TG we felt the need to employ a creative device that will engage and excite the imagination of our young target audience. Thus came the idea of creating a brand mascot for our new ice cream brand ROCKET, who will fit well in the creative universe designed for this brand. This led to the creation of an awkwardly cute and adorable galactic alien-Neila."

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