MAM
Report on Shemaroo

Mirchi associates with Delhi govt on substance use

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/02/RJ%20Naved.jpg?itok=CWn3jHHQ

MUMBAI: Radio Mirchi has culminated the second season of Mirchi Degree and educated students on the issues of substance use.

Radio Mirchi 98.3FM – a leading radio station, saw the culmination of its flagship campaign, ‘Mirchi Degree’ to to boost the confidence of every student. This year, Mirchi has associated with the Government of Delhi to talk about the sensitive issue of usage of drugs by college students.

The campaign, which started last year, is curated to encourage students to believe that it is not only the formal degree that will take them to heights but the unconventional talent hidden in them also plays a vital role to achieve success. This year, the campaign was endorsed by celebrities such as Ajay Devgn, Varun Dhawan, Raj Kumar Rao, Ileana D’Cruz, Shreyas Talpade and Esha Gupta. The initiative was aimed to address the issue of substance use and compelled students to get high only on their talent and not on any substance.

As part of the activity format, fully branded activity vehicle was deployed in campuses in Delhi/NCR including elite colleges like SRCC from the Delhi University North Campus. Led by RJ Naved, Radio Mirchi team along with the Mirchidaar RJs invited the students to showcase their talent through Live performances inside the bus and provided them a chance to earn a Mirchi Degree.

With the students posting funky pictures on their social media handles, RJ Naved was seen entertaining and cheering them.

As part of the drive, Mirchi spoke to several addicts, peddlers, doctors, NGOs to shed light on the growing concern. To spread the message, the Mirchi team conducted both on-air and on-ground activities to college campuses in Delhi NCR.

Radio Mirchi cluster head Pritesh Chothani said, "The idea that passion is as important as education, we want all students to be confident of their talent and stay away from substance. Talent will take you far, anything else will not.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/dabur.jpg?itok=7BQ5qoG4
Havas Creative bags creative mandate for Dabur Vedic Suraksha Tea

NEW DELHI: Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions. The business will be managed out of the agency's Delhi office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/gk.jpg?itok=uLLQrMZz
Goodknight Fabric Roll-On readies kids for outdoor playtime

NEW DELHI: As restrictions ease and children begin venturing outdoors again, Goodknight has launched a new digital film for its Fabric Roll-On, a personal mosquito repellent that is made with natural ingredients. The video highlights how along with precautions of post-Covid world, children need...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/3.jpg?itok=WOKbFu-P
Pulse leverages World Compliment Day to praise brands on social media The campaign has been conceptualized by FoxyMoron

Mumbai, 1st March 2021: On World Compliment Day, FoxyMoron (part of the Zoo Media network) partners with Pass Pass Pulse to compliment brands who are leveraging social media to engage with consumers in the most appealing manner. Through a series of smartly curated messages, the confectionery brand...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/2.jpg?itok=92rtHRw4
No more waiting: McDonald’s makes birthdays special for leaplings

Every year, we eagerly look forward to our birthdays. But ever wondered about leaplings – people who were born on 29 February, a date that comes only once in four years? What an unusual day to be born on, right? To make this year special for leaplings, McDonald’s is curating an exclusive menu which...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/surf.jpg?itok=oaUFdLun
Surf Excel on celebrating a socially distant Holi

With Holi right around the corner, Surf Excel, the daag acche hain-brand, has released a special campaign for the festival of colours. The film looks to address the emotional need of connecting with loved ones with a heart-warming story featuring a young child wanting to play Holi with an elderly...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/ad.jpg?itok=eALr3f02
Getting a kick out of sneakers

We have heard of sneakers costing Rs 3 million, right? But there are even more expensive footwear available online for those wanting to spend big. A pair of solid gold OVO X Air Jordan shoes have an estimated street price of $2 million (yes, Rs 14.6 crore).

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/alok.jpg?itok=R1zqblDD
Why Aaj Tak connected TV is a natural fit for a brand’s marketing mix

Orientbell’s chief marketing officer Alok Agarwal is a veteran who has built brands across India and abroad. An alumnus of Indian Institute of Technology (IIT), Bombay and Indian Institute of Management (IIM), Bangalore.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/27/photogrid_plus_1614433907693.jpg?itok=i-qW_FE4
MIB frames new guidelines for govt ads in outdoor media

NEW DELHI: Out-of-home advertising took a hit during the Covid2019 pandemic, but with gradual easing of restrictions and increasing number of people stepping out, the sector is seeing a revival. With the onset of the election season in the country, outdoor advertising is set to get a further boost...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/27/img_27022021_141322_800_x_800_pixel.jpg?itok=3zESXn3r
MIB directs halt of Toy Fair ad campaign in poll-bound states

NEW DELHI: The ministry of information and broadcasting (MIB) has issued an advisory for private, cable and satellite channels and radio stations to immediately stop the broadcast of the 'Toy Fair' campaign in poll-bound states.

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required