Melorra launches new jewellery design #TheValentineCollection

Melorra launches new jewellery design #TheValentineCollection

Collection includes couple bands and a range of trendy rings

Mumbai: As Valentine’s Day is around the corner, Melorra announced the launch of its new jewellery pieces #TheValentineCollection to help couples choose the gift for their partner.

Melorra has also recently launched a men’s collection. This campaign primarily targets men and women between the ages of 25 and 40 and offers jewellery starting at INR 3000. The brand delivers its products in over 26,000 pin codes across India, making its mark in villages with fewer than 10,000 people and cities with populations exceeding one million.

The brand has also launched a digital ad campaign "#PartnerinSuccess," putting forth the message that gifting is not a one way street and women can surprise their partner with thoughtful gifts too.

Speaking on the launch, Melorra founder and CEO Saroja Yeramilli said, "Valentine’s Day has become increasingly popular in India with couples celebrating their love and partnership. Joining in the revelry, we have launched our Valentine’s Day collection. We at Melorra understand that relationships are evolving, and companionship and support define a relationship.  With our new digital campaign and "#PartnerInSuccess" we want to push forward the idea that relationships are about mutual support and efforts, and gifting is not a one-way street. Women can show their appreciation towards their partners through gifts too! Therefore, all customers can choose from our extensive collections that start at the most affordable pricing."