MAM

McDonald's launches first 'Experience of Future' restaurant

MUMBAI: Two decades ago, McDonald’s began its incredible journey of introducing the concept of burgers to India. And today, as the company moves into its 21st year of operations in India, it has embarked on a brand revolution in the quick service restaurant industry with the launch of its first ‘Experience of the Future’ restaurant (EOTF) in Mumbai.

Enhancing digital capabilities and the use of technology to dramatically elevate the customer experience.

Redefining customer convenience through Table Service. 

Broadening our menu to provide balanced & wholesome choices. 

Caring for the environment to contribute to a better planet, strengthen the communities and help maintain a world that can carry all of us well into the future.

This new concept restaurant, at CR2 Mall in Nariman Point, is the brand’s boldest move yet and will re-write the rules of the QSR industry with customizable menu options, new technology and a best-in-class customer experience. As part of its brand transformation, the company has evolved its menu, ordering processes and staff roles to bring greater control, convenience and personalization to its customer.

Using self-order kiosks, customers will be able to customize and build their own perfect burgers and skip the front counter entirely, with their food being served right at their table. Customers will also be able to enjoy interactive table-top games whilst they share a meal and even charge their smart phones using wireless charging devices in a contemporary and stylish ambience. The result is a more comfortable and personalized experience.

Westlife Development Limited vice-chairman Amit Jatia said, “We’re innovating and evolving for the future, and we’re excited to bring our customers along on this journey with us. With the EOTF restaurant, we are kicking off a bold and progressive plan to transform the customer experience. We want our customers to walk in and be wowed by the experience that’s modern and personalised, but still the McDonald’s they know and love."

The new McDonald’s Experience includes:

Enhanced Customer Experience

The Guest Experience Leaders will provide customers the warmth and genuine hospitality McDonald's is known for. From hello to goodbye, the Guest Experience Leaders will help customers to choose between self-order kiosks or counter service, assist with finding their seats, and provide table delivery service.

Advanced Customer Convenience

The introduction of Self-Order Kiosks at the restaurants will give customer a modern and convenient opportunity to try their own hand at personalising their menu and order at their own pace. Various payments modes, high speed wi-fi, air-chargers and tablets will provide consumers with more convenience and give them more reasons to visit McDonald’s.

Sustainability

The Company has enhanced its efforts in the area of sustainability by installing smart hand wash systems which will enable the restaurant to save approximately 400,000 litres of water per year. Additionally, the restaurant will save upto 6,000 units of energy with the LED lighting. Besides this, the restaurant will use bio-degradable cutlery, reusable cups and recycle its waste with the vision to send zero waste to landfill.

Wholesome Food Choices

For the first-time ever, McDonald’s India is launching farm fresh salads and transitioning its existing wraps into whole grain wraps. The launch follows consumer demand for more variety, lighter and wholesome balanced choices. Additionally, customers will have the choice to opt for milk based beverages (chocolate milk, smoothies or shakes) with their Happy Meals or simply replace their fries with a bowl of salad.

Table Service

Customers can now experience table delivery complete with the warm and genuine hospitality. Once an order has been placed, customers can take a seat while they wait for their order, guided by a Radio frequency identification device (RFID) right to their table.

McDonald’s India is driving the customer experience forward at full speed and bringing unrivalled innovation to the Quick Service Restaurant industry. The changes announced today allow for the brand to deepen its customer experience, build on its employer of choice reputation and keeping Indians loving it.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/adi_godrej.jpg?itok=yChh5ccq
Adi Godrej steps down from GPCL board

FMCG major Godrej Consumer Products Ltd (GCPL) on Wednesday announced that Adi Godrej will step down from the board of directors of the company, effective 30 September. He will continue to remain chairman emeritus of the company.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628082451517.jpg?itok=Jt94qRkf
dentsu X tops global RECMA rankings for third time in a row

Mumbai: RECMA, the independent research firm that evaluates media agencies, has launched its ‘overall activity volume rankings’ report for July 2021. According to the report, dentsu X has been acknowledged as the ‘fastest-growing media agency globally'. With 8.8 per cent Year-on-Year (YoY) agency...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628076811731.jpg?itok=WfuIh5Q4
The Sleep Company ropes in Anil Kapoor as brand ambassador

Mumbai: D2C mattress maker The Sleep Company has introduced Bollywood actor Anil Kapoor as its first-ever brand ambassador.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628075512726.jpg?itok=ygQ4WLah
Myntra’s latest campaign features leading fashion icons

Mumbai: Fashion e-commerce platform Myntra has launched its latest brand campaign featuring leading fashion icons and the company’s new brand ambassadors Hrithik Roshan, Vijay Deverakonda, and Dulquer Salmaan. Existing celebrity ambassadors Kiara Advani and Samantha Akkineni are also part of the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628072655722.jpg?itok=paR-Y3up
Aditya Puri joins Solara Active Pharma's board as chairperson

Mumbai: Solara Active Pharma Sciences Ltd on Wednesday announced that veteran banker and HDFC Bank's former CEO & MD Aditya Puri has joined its board as the chairperson. Puri will also head the Nomination and Remuneration Committee of Solara's board. "Aditya Puri, former MD of HDFC Bank and a...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628069205615.jpg?itok=Put51IQJ
Shipsy onboards Mohamed Reza as VP-head of marketing

Mumbai: Supply chain and logistics management platform Shipsy has brought on board Mohamed Reza as vice president - head of marketing. This development comes when the company is rolling out aggressive expansion plans and strengthening its foothold in the global supply chain and logistics market.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628059835889.jpg?itok=VM5h0kCD
Leo Burnett bolsters strategic planning team with new appointments

Mumbai: Creative solutions agency Leo Burnett India on Wednesday announced new appointments to bolster its strategic planning team. Mittu Torka and Bonnie Michael are named executive vice president – strategy in Mumbai and Ankit Singh is elevated to executive vice president – strategy in Delhi.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628059369398.jpg?itok=KMlwe03y
Mrig Sight Media bags digital media mandate for Devagabond

Mumbai: Global branding and marketing agency Mrig Sight Media has bagged the digital media mandate for Devagabond, a travel gear manufacturer. The account will be handled out of the agency’s Noida office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628058116234.jpg?itok=4wb6xcsk
Grapes Digital expands footprint; strengthens team in Bangalore market

Mumbai: Marketing agency Grapes Digital has announced its expansion by strengthening its first-ever team in Bangalore. In the last few months, the company has been on an expansion phase and has added new members in both the offices, Delhi and Mumbai.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required