MAM

Maruti Suzuki, Ola tie up to train drivers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/12/09/RS-Kalsi.jpg?itok=akk6dxgF

MUMBAI: Maruti Suzuki India has signed a memorandum of understanding (MoU) with Ola to train aspiring drivers-partners. Under the 'Maruti Ola Training Program,' the company aims at benefiting 40,000 Ola partner-drivers in safe driving, over a period of three years.

Maruti Suzuki and Ola partnership will create entrepreneurship opportunities for aspiring drivers¬ partners as well as make urban transportation safe, reliable and convenient. The pilot phase of the initiative will be rolled out in Bangalore, Hyderabad, Chennai and in NCR. The driving training programme will be gradually rolled out in Mumbai, Ahmedabad and Pune.

Ola, as a technology platform will help create opportunities for these trained drivers by giving them access to infrastructure, financing and continuous revenue. Over the last 5 years, Ola has been successful in on-boarding over 5 lakh skilled driver-partners onto its platform.

Maruti Suzuki marketing and sales executive director R S Kalsi said, "Maruti Suzuki is committed to promote quality driving training in the country. Studies show that driver's fault' is the biggest reason of road accidents. We have evolved a comprehensive training program comprising simulators, theory and practical sessions, imparted through 370 Maruti Driving Schools and six IDTRs across India. The curriculum, besides driving skills, offers soft skills like grooming, manners, etiquette that develop a positive attitude among the drivers. We are glad that through this partnership with Ola, we will be able to expand quality driving training while creating opportunities for employment and entrepreneurship. We target to train 40,000 individuals over three years."

Ola COO Pranay Jivrajka said, "Mobility in India is a huge need and the industry has the potential to empower aspiring individuals from all walks of life to become micro-entrepreneurs. This partnership falls in line with Ola's goal of skilling five million drivers in the next five years and continue to build a conducive ecosystem for them to grow as entrepreneurs. We are delighted to work with a trusted Indian brand like Maruti to create a unique solution to skill tens of thousands of aspiring driver entrepreneurs realize their dreams. This is yet another initiative from Ola towards creating a robust and balanced driver ecosystem; which is vital to realize our mission of creating mobility for a billion Indians."

According to the MoU, Maruti Suzuki would help the individuals/Ola partner-drivers obtain commercial license and also assist in availing vehicle financing to purchase their own car, after the completion of their course. Ola will also provide qualified leads of potential driver-partners to Maruti Suzuki for facilitating them with commercial driving training.

All the aspiring drivers will undergo a 30-day driving training which includes a pre- and post- assessment tests to gauge the driving skills of these individuals.

The classroom sessions will familiarize the trainee with basic requirements such as vehicle controls and mechanisms, road signage, rules and markings, driving in difficult conditions, maintenance and fuel efficiency tips and traffic laws. Besides these dedicated sessions on soft skills like being a good road user, interactive case studies on the effect of bad driving habits, the importance of positive attitude, grooming tips, etiquette and good manners are imparted to instill safe driving habits and become a responsible driver.

The practical training sessions cover intensive training on safe and efficient driving, pre-checks before starting to drive, risk perception, defensive driving techniques, driving in difficult conditions, rules of the road and emergency handling.

Ola works closely with multiple state governments to create a skilled workforce that has access to capital, insurance and vehicle at discounted prices. Ola aims to add 50 lakh driver-partners on its platform by 2022 by mobilising, training and engaging with aspirants through such partnerships.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/photogrid_plus_1627118043982.jpg?itok=e1r1QWzL
Tokyo 2020: Brands riding the Olympics bandwagon to root for Team India

MUMBAI: As India enters its 100th year of participation at the Olympic Games, the world witnesses the Games as never before. The country sent its first team to the Olympic Games in 1920, comprising four athletes and two wrestlers. Cut to this year’s 228-strong Indian contingent- the nation’s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/photogrid_plus_1627111678068.jpg?itok=VE57XfXZ
KKR appoints Binda Dey as chief marketing officer

Mumbai: Kolkata Knight Riders (KKR) has appointed Binda Dey as KKR and Knight Riders Global Franchises' new chief marketing officer (CMO). This would be her second stint with the company after having served as head of marketing in 2015-16.  In her new role, Dey will oversee all aspects of marketing...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/photogrid_plus_1627108518476.jpg?itok=Wzxqd4yV
ET Digital brand & business strategy head Syed Fazal Bari moves on

Mumbai: The Economic Times Digital head, brand and business strategy, Syed Fazal Bari has quit Times Group. Syed is leaving the organisation in the first week of August after more than 14 years stint. According to our sources, Syed has joined The Indian Express Group-owned The Financial Express as...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/car24.jpg?itok=VcGjv5_F
CARS24 rolls out prank to educate customers with its 'Dates or Best Rates' ad

CARS24, an e-commerce platform for pre-owned vehicles has rolled out its latest digital film ‘Dates or Best Rates’ that aims to create awareness for benefits of organised car buying and selling.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/barc.jpg?itok=ydUo-JqS
HUL retains top advertiser spot in week 28: BARC

Continuing with last week’s trend, Hindustan Unilever Ltd. maintained its position as the top advertiser across genres during BARC week 28 (10 July – 16 July). The recorded ad volume, however, fell from 4893.09 (‘000 sec) in week 27 to 4450.14 (‘000 sec).

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/event1.jpg?itok=xjDq6ddO
2021 PR and Communications Aces awards winners announced

The winners of the first edition of the PR and Communication Aces 2021 were announced here on Friday.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/asics-logo.jpg?itok=IuaqhYR1
ASICS India launches new campaign to kickstart upcoming sports season

As the world’s most-awaited quadrennial sporting event commences on 23 July, Japanese multinational sports equipment brand, ASICS launched its ‘Celebration of Sport’ campaign.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/[current-date%3Acustom%3AY/m/d]/photogrid_plus_1627046961573.jpg?itok=qVVQgdPT
Max Bupa Health Insurance rebrands as Niva Bupa

Mumbai: Max Bupa Health Insurance on Friday announced that it has rebranded itself as Niva Bupa. Backed by True North and Bupa, the company will aim to provide financial assurance as well as healthcare access to its customers. Owing to a change in shareholding pattern, with the exit of Max India...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/[current-date%3Acustom%3AY/m/d]/photogrid_plus_1627031972370.jpg?itok=RRR-ZeAF
Ritu Phogat joins Under Armour's list of elite athletes

Mumbai: American sports equipment company Under Armour has partnered with Indian mixed martial arts athlete Ritu Phogat. The brand said it aims to further its mission of engaging, empowering, and inspiring athletes everywhere. Phogat, who is popularly known as the Indian Tigress in the MMA...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required