MAM

MADAME ropes in Tara Sutaria to promote brand's summer collection

The campaign is based on its new tagline ‘Make Now Yours’.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/05/24/tara.jpg?itok=6zYLCSKd

Mumbai: The fashion clothing brand MADAME has launched a video campaign featuring actress Tara Sutaria to promote the brand's summer collection. The campaign is based on its new tagline ‘Make Now Yours’.

The video campaign is crafted on a theme to live every moment to the fullest and enjoy every bit of it.

Commenting on the new campaign, MADAME head of marketing and communications Sumedha Jain said, “With the Spring Summer’22 collection by MADAME, you can claim every moment as your own. We believe that there’s no better moment than now and there’s no better person than you to grab every fleeting opportunity to celebrate. Let the sun be your spotlight as you #MakeNowYours with MADAME.”

Speaking of her collaboration with MADAME, the actress said, “I adore the collection by MADAME, a brand that has also been a favourite of mine for a very long time. I believe it reflects everything that an Indian woman stands for, courage, determination, freedom, and grace. I’m positive everybody will love this fabulous summer collection.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/2.jpg?itok=jbrBY6h_
upGrad on-boards Rakesh Raju as director of brand marketing

Strengthening its leadership team, Asia’s higher Edtech major upGrad has announced the appointment of Rakesh Raju as the director of brand marketing.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/love-depot.jpg?itok=lULO-t3u
TTK Healthcare launches “Love Depot”; goes live with campaign #ThePleasureIsAllYours

TTK Healthcare launches all-new sexual pleasure e-superstore Love Depot. With the launch of LoveDepot.com, Indians can now have pleasure as they please – attractively packaged and discreetly delivered to their homes.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/cannes.jpg?itok=jEqcKSFD
Cannes Lions 2022: Decoding Pixel Party’s award-winning campaign

A wholly independent Indian content and experience company and one of the key partners behind the ‘The Unfiltered History Tour’ campaign Pixel Party has created history at the Cannes Lions: The International Festival of Creativity.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/tmw.jpg?itok=VGM6H_gY
Trivayu Media Works aims to double client base; focus on newly built startups

Hyperlocal content distribution company TriVayu Media Works has announced ambitious targets to expand its client base by 100 per cent by specifically focusing on newly built start-ups.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/asics-india-prasidh-krishna.jpg?itok=CcQo87X2
ASICS India inks deal with cricketer Prasidh Krishna

Japanese sports performance brand ASICS welcomed Indian cricketer and prolific right-arm fast bowler Prasidh Krishna into the ASICS family.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/tenovia.jpg?itok=_OGeLsLj
Tenovia Solutions bags Maharishi Ayurveda’s e-com mandate

Tenovia Solutions on Thursday announced that it has signed up the e-commerce mandate of Maharishi Ayurveda.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/khaby-lame.jpg?itok=v6oXcdpq
Binance ropes in Khaby Lame as brand ambassador

Binance has partnered with the Italian Senegalese creator Khaby Lame, who grew to fame through his viral TikTok videos, to join as a global brand ambassador.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/002.jpg?itok=sDQIdovk
Adani Sportsline and Indian Olympics Association (IOA) join hands as principal sponsor partners

The sports arm of the Adani Group, Adani Sportsline has become an official partner with the Indian Olympics Association (IOA) for the upcoming Birmingham Commonwealth Games 2022, Hangzhou Asian Games 2022, and Paris Olympic Games 2024.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/kinder.jpg?itok=0bw3-sYx
Ferrero India, Discovery Channel launch Kinder Joy’s ‘Natoons’ collection

The confectionery brand of Ferrero, Kinder Joy (manufacturers of sweet-packaged products) has announced its portfolio expansion in India with the launch of Kinder Joy ‘Natoons' emphasising the purpose of ‘Learning about Animals’ for kids.

MAM Marketing MAM