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Lux Toilet Soap secures top spot in BARC week 24 ratings

Hindustan Lever Ltd and Reckitt Benckiser were the top two advertisers

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MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 June and 19 June 2020, respectively.

The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 6 of 2020.

Top Advertisers:

Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd picked the top two spots with 265729 and 89168 insertions, respectively.

The following spot was acquired by Brooke Bond Lipton India Ltd and Procter & Gamble Home Products. They recorded 43610 and 39154 ad insertions, respectively.

ITC Ltd acquired the fifth spot with 33042 as insertions on TV.

Other top brands in pecking order were as follows:Procter & Gamble, WIPRO Ltd, Godrej Consumer Products Ltd, Cadburys India Ltd, and  Colgate Palmolive India, respectively.

Top Brands:

Lux Toilet Soap became the top brand in BARC week 24 rankings as it recorded 21856 insertions on TV. It was followed by Dettol Toilet Soaps (15461) and Myntra.com (14453).

The fourth and fifth sport were acquired by Horlicks and Ariel with 14009 and 13802 insertions, respectively.

Other top brands in the pecking order are as follows: Sunsilk Black Shine, Close Up Ever Fresh, Amazon.in, Surf Excel Easy Wash, and Clinic Plus Shampoo, respectively.

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