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Lux Toilet Soap is top brand in BARC week 26 ratings

Hindustan Lever Ltd and Reckitt Benckiser were the top advertisers.

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 June to 3 July 2020, respectively.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 26h week of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser with 317861 insertions as compared to 292536 insertions in week 25, followed by Reckitt Benckiser which ranked second with 78007 insertions.

The following spot was acquired by Brooke Bond Lipton India Ltd with 47425 insertions.

Godrej Consumer Products and ITC Limited recorded 45498 and 39209 ad insertions respectively.

Wipro Ltd acquired the sixth spot with 24700 ad insertions on TV.

Other top brands in the pecking order were as follows: Ponds India, Amazon Online, Lakme, and at the last Procter & Gamble.

Rank Advertiser Insertions
    Week 26
1 HINDUSTAN LEVER LTD 317861
2 RECKITT BENCKISER (INDIA) LTD 78007
3 BROOKE BOND LIPTON INDIA LTD 47425
4 GODREJ CONSUMER PRODUCTS LTD 45498
5 ITC LTD 39209
6 WIPRO LTD 24700
7 PONDS INDIA 23382
8 AMAZON ONLINE INDIA PVT LTD 22284
9 LAKME LEVER LTD 19452
10 PROCTER & GAMBLE HOME PRODUCTS 19182

Top Brands: -

Lux Toilet Soaps became the top brand in BARC week 25 rankings as it recorded 24498 insertions on TV. It was followed by Horlicks (16423) and Wheel Active 2 in 1 (13877)

The fourth and fifth sport was acquired by Amazon. In and Surf Excel Easy Wash with 13768 and 13173 views, respectively.

Other top brands in the pecking order are as follows: Lifebuoy, Close up, Policy Bazaar, Pears, and Sunsilk.

In week 26, there was a drop of 4.05 per cent in the total number of insertions for advertisers whereas for brands it was down 6.1 per cent. 

Rank Brands Insertions
    Week 26
1 LUX TOILET SOAP 24498
2 HORLICKS 16423
3 WHEEL ACTIVE 2 IN 1 13877
4 AMAZON.IN 13768
5 SURF EXCEL EASY WASH 13173
6 LIFEBUOY TOILET SOAP 12814
7 CLOSE UP EVER FRESH 12574
8 POLICYBAZAAR.COM 12004
9 PEARS 10840
10 SUNSILK BLACK SHINE 10633

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