MAM

L'Oréal India gets EDGE Move certification for gender equality at the workplace

It is the first FMCG company in India to receive the award

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/13/LOr%C3%A9al.jpg?itok=iIIf1zwB

MUMBAI: L’Oréal India has been awarded the prestigious EDGE (Economic Dividends for Gender Equality) Certification for the third time. It is also the only FMCG Company and one of the five organisations in India to be accredited with the advanced MOVE level of certification.

The EDGE assessment is the leading business certification for gender equality in the workplace that is universally applicable across industries and countries. EDGE MOVE is the second level certification awarded to the company that has already implemented a framework for change, achieved significant milestones and further commits to sharpen its action plan on gender equality policies and practices.

This certification recognizes L’Oréal India’s leadership and commitment to create, benchmark, and support gender equity throughout the workplace and in particular its policies for ‘equal pay for equal work’, building a flexible work culture and parity in recruitment, promotions and leadership trainings.  The company maintains a high gender equality standard, passing regularly through audit certifications and gender pay gap assessments.

L’Oréal India was awarded the EDGE Certification after a rigorous audit by EDGE, which included a comprehensive review of the company’s gender policies and practices, detailed analysis of company statistics from the entire workforce, and evaluation of the employee experience in terms of career development opportunities at the company.

L’Oréal India director – human resources Roshni Wadhwa said, “L’Oréal India has a long-standing commitment to gender equality and this reaffirms our position as an equal opportunity employer in India. Our partnership with EDGE has helped us measure our progress regularly as well as offer an attractive work environment to our employees. L’Oréal India will continue its efforts to retain a strong gender balance at all levels and drive new benchmarks for gender equality in the workplace.”

EDGE Certification  co-founder Aniela Unguresan said, “Through its re-certification at the EDGE Move level, L’Oréal India is accelerating its journey towards gender balance. In addition to improving the effectiveness of its policies and practices to ensure equitable career flows for men and women, the company has significantly strengthened its proactive management of gender pay equity. L’Oréal India is also showing a percentage of women in management position that is almost 3 times higher than the national median of companies operating in India. We warmly congratulate L’Oréal India on these significant achievements.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/oyo.jpg?itok=1T571es0
OYOs Weddingz.in launches its first digital and OOH campaign “Venue Sahi Toh Stress Nahi”

MUMBAI: OYO acquired Weddingz.in, India’s largest wedding company has rolled out its first digital and OOH campaign. Driven by the real-life hassles that families and young couples face during a wedding, the three-week-long campaign, “Venue Sahi Toh Stress Nahi”, aims to highlight the upside of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/fabindia.jpg?itok=CauK48Sm
Fabindia’s association with IPL helped the brand record 40-50% growth

MUMBAI: While retailers across the country have been facing a decreased footfall in the stores, Fabindia’s partnership with the Indian Premier League this year helped it record a growth of up to 50 per cent. For a brand, that had never advertised on television before, this association with the big-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/fulcro.jpg?itok=GXIAyjmu
Fulcro to handle Whisper’s digital creative mandate

MUMBAI: Fulcro, an integrated digital marketing and communication agency, recently bagged the digital mandate for Whisper. The mandate is to channelise the entire Whisper range of products on digital, including social media along with an incumbent agency.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/un.jpg?itok=5BTKiiyV
Initiative India to handle media duties of Unacademy

MUMBAI: Initiative India, the media agency of IPG Mediabrands India has bagged the media duties of Bengaluru-based ed-tech startup Unacademy. The agency won the business following a competitive pitch process and the business will be handled by the agency’s Bangalore office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/gupta.jpg?itok=PLImo3PI
Supari Studios creates launch campaign for CRED

Supari Studios, the award-winning content studio invites you to watch the quirkiest explainer video to hit our screens yet - the launch campaign of the members-only platform CRED that allows users to manage their credit card payments from one place.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/ajit.jpg?itok=Fz1V43Fm
Socxo releases an e-book on Holiday season marketing - Time for buzz marketing with the Mango Man!

Socxo, the Bangalore based brand advocacy solutions start-up, has today launched an e-book for marketers to gear up this coming holiday and festive season. And this season in most parts of the world is a full quarter - October to December.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/tam.jpg?itok=v7buFaV-
E-com, Media, and Retail saw hike in ad volumes across media during Ganesh Chaturthi: TAM AdEx

MUMBAI: A total of 450+ categories, 6400+ advertisers, and 8500+ brands advertised across mediums (TV, print, and radio) during the festive period of Ganesh Chaturthi (22 August to 12 September), as revealed by a latest TAM AdEx data report. As compared to the last year, the top category of Food...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/korean.jpg?itok=COaziccv
Korean Dramas now in Hindi from One Take Media Co.

MUMBAI: Recent times have seen growing popularity of Korean Content.This surge has been known as "Hallyu--Korean wave” and refers to the way Korean entertainment is spreading around the world .

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/aii.jpg?itok=8obUNg1k
Bobble AI partners with Xiaomi to develop ‘Mint Keyboard’ for Android smartphones

MUMBAI: Bobble AI, a Gurgaon-based tech company today announced that it has partnered with Xiaomi, India’s number one smartphone and smart TV brand to develop ‘Mint Keyboard’ for Android smartphones. Bobble AI is empowering the Next Billion by making their communication personalised, expressive,...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories