NEW DELHI: Pilot Industries has signed Ajay Devgan as the face of its brand Leader Batteries. With this association, Leader Batteries aims to strengthen its pan-India brand presence and also wants to expand its communication from businesses to consumers at large.

Pilot Group of Industries managing director Sanjeev Aggarwal said, “We are elated to announce this association with Mr Ajay Devgan as an endorsing face of Leader Batteries. He embodies everything our brand stands for – a perfect amalgamation of power, performance, quality, durability and reliability.”

“A Made-In-India brand like Leader Batteries would be a perfect fit with my priorities. With their products that match global standards and energy efficient solutions, I am confident that the brand will receive positive response from all corners of the country,” Devgn said.