MAM

Kyoorius Launches ‘The Shortlist’

To Help Agencies Manage Costs In The Area Of Awards Entries

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/08/LOGO%20-%20The%20Shortlist%20-%2003.jpg?itok=cmegLZE-

MUMBAI: Make informed investment decisions that maximise your award efforts. Let your work be audited in The Shortlist by a world-class jury before entering international award shows.

It’s no secret that the advertising, media and digital agency businesses are challenged with pressure on margins, forced by increased competition. In this environment, agency management is searching for areas in which costs can be cut without compromising on the quality of their output.

It’s this simple understanding of what the agency is going through that has provoked Kyoorius to launch ‘The Shortlist’, an initiative that helps agencies manage costs in the area of awards entries.

Rajesh Kejriwal, co-founder & CEO, Kyoorius, comments, “Our continuous dialogue with the marketing communications fraternity is the reason behind The Shortlist. Awards are expensive investments – the reasons for entering an award show are many. As the economic climate in which agencies operate gets tougher, wiser decisions have to be made to ensure better ROI. The Shortlist provides valuable feedback and validates what eventually can or should be entered into awards shows.”

Every entry to The Shortlist will be evaluated by a world-class jury comprising international and Indian judges, as has been the case with every Kyoorius award, such as the Kyoorius Creative Awards, the Kyoorius Design Awards, the Times of India Power of Print Awards, the STAR Re-Imagine Awards, etc.

“The Shortlist is the truth told by some of the best creative minds in the world,” says Josy Paul, chairman and chief creative officer, BBDO India. “It’s not just about awards but a honest and objective assessment of where our ideas stand in the larger global scheme. Think of it as the qualification round for the creative world cup. Winning is the byproduct.”

“Kyoorius seems to have hit on a super pragmatic idea for today’s cash-strapped times for agencies,” comments Amer Jaleel, group chief creative officer and chairman, MullenLowe Lintas Group. “All of us rue the fact that there are too many awards these days but to take that insight and come up with a pre-awards idea, takes a special talent. To me this idea sounds as big as The Gunn Report which aggregated points for agencies post awards. This one is pre and it can be used as a predictive tool so agencies can focus on where to invest their increasingly hard-earned revenue.”

“I believe The Shortlist is a great idea that I wish existed a decade ago,” says Sidharth Rao, co-founder and CEO, Dentsu Webchutney. “All agencies will agree that there is huge wastage of time, resources and money when it comes to selection of entries to awards that we all aspire to win. A high quality jury will help the industry optimise its budgets, resources and expectations.”

“It is much needed insightful initiative by Kyoorius,” says Manish Bhatt, founder director, Scarecrow M&C Saatchi. “In the 1990s, legends like Neil French and David Droga used to help award aspirants personally in Ogilvy and Publicis (respectively) to shortlist and curate award-worthy ideas from our international wish-list. New age agencies and young aspirants of today's era need such world-standard mentorship to shortlist their dhobi-list of potential entries especially in this financially challenged phase of our industry. What better than a dynamic platform like The Shortlist to take a step in this direction and help the industry meaningfully.”

“This is an idea that CCOs and CFOs will love,” says Bobby Pawar, chairman and chief creative officer of Havas Group India. “It’s so on the nose, so obviously brilliant that I wonder that no one (including me) thought of it before. In far too many cases the approach to entering awards was ‘spray and pray’.  The Shortlist can effectively put a bullet to the head of the long-shot and ‘no shot’ entries. There is the added advantage of being able to tell teams who won’t quit whining, ‘If your work can’t make The Shortlist, it has a snowball’s chance in hell of making it anywhere.”

“The Shortlist will ensure nothing but quality and pure creativity,” says Santosh Padhi, co-founder and chief creative officer, Taproot Dentsu. “The Shortlist to me is like the Ranji Trophy format which ultimately helps the Indian team, it’s a good platform to focus country first, which we have always played on the backfoot. Another advantage is most of the time when we enter the work it’s finished and released so the bullet is already fired, in this case one can send semi-finished ideas too and if the feedback is well defined, well directed and if implemented accordingly this can make a great difference to the final product”.

The Shortlist has been set up in partnership with Zee Entertainment Enterprises Ltd, and with the support of The One Club For Creativity, organisers of the prestigious One Show and the ADC Awards.

"The Shortlist is a highly useful new resource that will greatly assist creative directors as they determine their awards show entries,” says Kevin Swanepoel, CEO, The One Club for Creativity.  “The decision to enter a piece of work to an award show must be well thought-through, and The One Club has worked closely with Kyoorius to develop this platform to help agencies make that determination.  The Shortlist utilises a robust evaluation process, designed specifically to provide an actionable audit.  At the end of the process, creative directors will have greater confidence in then submitting their 'shortlisted' work to The One Show global awards."

Details on the call for entries, categories, submission guide and jury to be revealed soon at theshortlist.kyoorius.com

The evaluation of entries to The Shortlist will be announced in February 2019.

Since 2006, has been at the forefront of connecting the creative community in India through programmes that inform, inspire and stimulate. An initiative of Transasia Fine Papers, Kyoorius is a not-for-profit organisation that celebrates all aspects of creative communication and marketing. Through events, regular publications and other initiatives, Kyoorius is committed to galvanising creativity in India and inspiring future innovators.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/22/havells1.jpg?itok=KJeDGW_k
Havells launches a new fan campaign, urges consumers to #LookUp

Extending its iconic Hawa Badlegi campaign thought, Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) Company unveils its latest ad campaign for its fan business urging consumers to #LookUp.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/21/deepika_deepti.jpg?itok=nqk7n2Z-
Metro Brands strengthens marketing vertical; onboards Deepika Deepti as SVP - marketing

Mumbai: With an aim to further strengthen brand positioning and commitment to consumer centricity, Metro Brands Ltd., India’s fashion footwear retailer, has appointed Deepika Deepti as senior vice president - marketing. Listed among the top 100 leaders in India by Luxebook for 2020, Deepti will...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/21/ceat.jpg?itok=JWa51mba
Arnab Banerjee to take over as MD & CEO of CEAT; Anant Goenka to be vice chairman

Mumbai: At its meeting on March 20, 2023, the Board of Directors of CEAT, an RPG Group company, appointed Anant Goenka as Vice Chairman of the company which will be effective on 1 April 2023, following Anant Goenka's decade-long tenure as MD & CEO. The move also progresses the Board’s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/21/tanishq.jpg?itok=ZrEV7nD9
Tanishq’s Ugadi film celebrates women who are creators of their own narrative

Mumbai: Tanishq, India’s jewellery retail brand from the house of Tata, has launched a heart-warming digital film to commemorate the auspicious occasion of Ugadi. Tanishq’s first-ever digital film for Andhra Pradesh & Telangana is a tribute to every woman who is not only unique in her thoughts...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/21/tam.jpg?itok=lEkt2xbb
62 per cent ad volume growth for Retail on TV : TAM AdEx report

Mumbai : TAM India has released its report on Advertising in the Retail Sector in 2022. According to report, 62 per cent ad volume growth for retail on television in 2022 over 2020 compared to the first quarter of 2022, Q3 and Q4 witnessed 48 per cent and 73 per cent increase in ad volumes. Five...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/21/ms.jpg?itok=PYO3SCLL
QMS MAS enlists Kapil Dev as the face of the brand

Mumbai: QMS MAS (Medical Allied Services), a field of healthcare and wellness, has boarded cricketer, actor, and philanthropist Kapil Dev as its brand ambassador. Continuing their association further, the platform has also rolled out their new advertisement Q Devices: You can count on them for the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/21/goafest.jpg?itok=ma09DMjD
Goafest 2023 to take place from May 24 to 26

Mumbai: Goafest, South Asia’s advertising festival, is all set to make a return. Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2023 is scheduled to take place on May 24, 25 and 26 at Grand Hyatt, Bambolim, Goa. The fest will also witness the 54...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/21/magniflex.jpg?itok=fn5p3e4E
Concept PR Wins communications mandate for Magniflex India

Mumbai: Concept Public Relations India Limited (Concept PR), part of the Concept Group, India’s independent integrated communication group, has announced winning the communication mandate of Magniflex India, Europe’s mattress brand, headquartered in Florence (Italy) with their India head office in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/21/ipsos.jpg?itok=iwRASs7k
India ranks fourth in happiness among 32 countries: Ipsos Global Happiness Survey

Mumbai: Ipsos Global Happiness Survey that captures life satisfaction across the world shows the majority of global citizens polled are happy (73 per cent) and India was placed fourth in the pecking order, with 84 per cent of the citizens polled claiming to be happy. The top three happiest markets...

MAM Marketing MAM